google adwords introduction
DESCRIPTION
During this 1-hour introduction to Google AdWords webinar held for Dempsey Marketing Tribe members, we discussed: - The lies Google will tell you - A (bit more than a) few words on keyword research - From keywords to ad groups - Split testing your ads - Make your website fulfill your promise - Landing pages and A/B testing - Tracking everything - Tips from the trenches Join the Dempsey Marketing Tribe to get access to this webinar and many more: http://JoinTri.be/31320TRANSCRIPT
Google AdWordsRobert Dempsey, CEO & Founder
What we’ve gotThe lies Google will tell you
A (bit more than a) few words on keyword research
From keywords to ad groups
Split testing your ads
2
What we’ve gotMake your website fulfill your promise
Landing pages and A/B testing
Tracking everything
Tips from the trenches
3
4
Google Lies
5
NOT $5 - $7
KW Research
6
Start in the right place
Focus on your ideal client
Capture their language
Tools are last
ToolsSurvey Monkey
Rank Tracker - $$$
Market Samurai - $
7
ResourcesLivingston 37 Emotional Benefits
8
Ad Groups
9
Example
10
Structure
11
Account
Campaign
Ad Group
Campaign
Ad Group Ad Group Ad Group
AdKeywordKeywordKeyword
AdKeywordKeywordKeyword
AdKeywordKeywordKeyword
AdKeywordKeywordKeyword
Example
12
Dempsey Marketing
XYZ Insurance Company
Home Insurance
Ad #1KeywordKeywordKeyword
Ad #2KeywordKeywordKeyword
Auto Insurance
Ad #1KeywordKeywordKeyword
Ad #2KeywordKeywordKeyword
For The Rest
13
AND the 1-hour webinar recording, join
the Dempsey Marketing Tribe: http://JoinTri.be/31320