google adwords: search engine marketing 101
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Amber OoleyDigital Strategist, @swimcreative
Certified Google Partner
Amber is a citizen of the interwebs, constantly consuming and generating content that accomplishes goals and objectives. With a thorough understanding of our clients’ businesses, a strategic mind and top notch social skills, Amber engages users and converts them to diehard fans.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (like Google) primarily through pay-per-click advertising.
NEARLY HALFof digital marketing budgets are spent on search,
with 31% on paid search and 18% on SEO.
ACCOUNT Email, password, billing information
CAMPAIGN Budget, locations, languages, networks (search or display), ad extensions, start/end dates and more
AD GROUPS Sets of ads/keywords segmented by topic and destination URL
ADS
KEYWORDS Words or phrases that are assigned to the ad groups
NEARLY HALFof digital marketing budgets are spent on search,
with 31% on paid search and 18% on SEO.