5 AdWords Tips for Small Business Success

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Google AdWords Tips for Small Business http://www.whypeopleclick.com

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Set up Goals

Set up Goals

Goals in Google Analytics are any meaningful action a user can take on your website. For example: ● Fill out a contact form● Complete a purchase● Sign up for an email newsletter

Target the Correct Trade Area/Zipcode

Target the Correct Trade Area/Zipcode

There is good targeting available in Google AdWords and it’s important to take into account both cities/states/zipcode to include as well as exclude.

Select and Target the Right Keywords

There are many ways to target keywords. Image: http://www.wordstream.com/images/screenshots/ppc-long-tail-match-type.gif

Google AdWords Tips for Small Business http://www.whypeopleclick.com

Write “Enough” Ads

We generally recommend at least four ads per ad group.

Why?

This gives you enough ad variety to test ad versions against each other!

Google AdWords Tips for Small Business http://www.whypeopleclick.com

Monitor the Account

This is probably the most important point. After goals have been setup, targeting is correct, and ads have been created it’s time to monitor your account. Check that ● Click-through rates are good (+ 2.0%)● Ad groups are delivering on your

established goals.

Source: Compete / Google / Nonprofits Study, July 2013

Google AdWords Tips for Small Business http://www.whypeopleclick.com

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