google analytics
TRANSCRIPT
null
15699508
Sohellip
ABOUT
ABOUT
ABOUT
THE BESTWAY TOL E A R N
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
Sohellip
ABOUT
ABOUT
ABOUT
THE BESTWAY TOL E A R N
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
ABOUT
ABOUT
ABOUT
THE BESTWAY TOL E A R N
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
ABOUT
ABOUT
THE BESTWAY TOL E A R N
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
ABOUT
THE BESTWAY TOL E A R N
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
THE BESTWAY TOL E A R N
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
TH EBESTWAY TOL E A R N
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
ISTOWA H
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
A LOT OF EDM VIDEOS
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
HOWEVER
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
W LLSHOWYOU
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
W LL
SHOWYOU
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
W LL
SHOWYOUEVERAL
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
W LL
SHOWYOUEVERAL
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
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- Slide 76
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- Slide 80
- Slide 81
- Slide 82
-
TRICKS
TOGET
STARTED
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
What is web analyticsldquoWeb analytics is the study of online behavior
in order to improve itrdquo
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
How it Worksbull Main important branches Accuracy Cost Infrastructure
Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
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- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
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- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
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-
FILTERS
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
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- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
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- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
Conthellipbull Filter Manager has some advanced filters which can restrict
some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being
used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best
KEYWORDS to know the conversion rate and useful keywords
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
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- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
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- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
REPORTS
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
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- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
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- Slide 76
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- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
REPORTS
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go
ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
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- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
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- Conthellip (2)
- Conthellip (3)
- Slide 60
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ldquoI fully believe that half the money I spend
On advertising is wastedThe trouble is I donrsquot know whererdquo
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
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- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
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- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
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- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
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- Slide 81
- Slide 82
-
Overview shows the top line metrics of Adwords optimization and targeting
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
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- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
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- Slide 82
-
bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
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- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
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- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
bull What is the expenditure made on ads and what is the ROI generated can be known
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
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- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing
Ad Distribution Network Which of Googlersquos AD networks is Best
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
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- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
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-
Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
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- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
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- Slide 80
- Slide 81
- Slide 82
-
Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad
Performance
Overall Adword Reports are used to consolidate isolate and segment data
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
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- Slide 50
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- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
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-
bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge
variation in ROI
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
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- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
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- Slide 82
-
bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic
To optimise the Landing Page
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
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- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
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- Slide 65
- Slide 66
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- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL
1Understanding the TOP content
3Measuring importance of TOP pages
2Analyzing CLICK pathsProcess of
ANALYSING Content Report
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
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- Slide 44
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- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
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- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
TOP Content by PAGE TITLE
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
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- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
CONTENT DRILDOWN
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
1NAVIGATION SUMMARY
4ENTRANCE SOURCES
2ENTRANCE PATHS
3ENTRANCE KEYWORDS
2Analyzing CLICK paths
--Zoomed in view on a single page at a time
--Particular from which page visitors enter
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
3Measuring importance of TOP pages
TOP LANDING
PAGES
TOP EXIT PAGES
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
INTELLIGENCE ALERTS
Automatic alerts
Custom alerts
AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site
CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
INTERNAL SITE SEARCH
1Understanding SITE search
2Analysing the SEARCH terms
3Confugring SITE search
-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE
Role of GOOGLE ANALYTICAL TOOLS
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
1Understanding SITE search
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
Visits WITH site search Visits WITHOUT site search
SITE visits to GOAL Conversions
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
2Analysing the SEARCH terms
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE
1Understanding the GOAL
2Configuring the GOAL
3Understanding FUNNEL VISUALIZATION
Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
- Slide 45
- Slide 46
- Slide 47
- Slide 48
- Slide 49
- Slide 50
- Slide 51
- Slide 52
- Slide 53
- Slide 54
- Slide 55
- Slide 56
- Slide 57
- Conthellip (2)
- Conthellip (3)
- Slide 60
- Slide 61
- Slide 62
- Slide 63
- Slide 64
- Slide 65
- Slide 66
- Slide 67
- Slide 68
- Slide 69
- Slide 70
- Slide 71
- Slide 72
- Slide 73
- Slide 74
- Slide 75
- Slide 76
- Slide 77
- Slide 78
- Slide 79
- Slide 80
- Slide 81
- Slide 82
-
1Understanding the GOAL
GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- What is web analytics
- Slide 20
- Slide 21
- How it Works
- Slide 23
- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
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- Conthellip (2)
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GOAL Report through GOOGLE ANALYTICAL TOOL
GOAL Overview-If have more than 1 GOAL get an overview of each GOAL
GOAL Value-Assigning value to the GOAL to know REVENUE
TOTAL Conversation-on basis of hour day week month etc
2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
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- What is web analytics
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- How it Works
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- Conthellip
- REPORTS
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- SHARING DATA
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- Conthellip (2)
- Conthellip (3)
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2Configuring the GOAL
SELECTING the unique URL for GOAL page to know the TRAFFIC
EXAMPLE
3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
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- What is web analytics
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- How it Works
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- Conthellip
- REPORTS
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- SHARING DATA
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- Conthellip (2)
- Conthellip (3)
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3Understanding FUNNEL VISUALIZATION
bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report
CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
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- What is web analytics
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- How it Works
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- Conthellip
- REPORTS
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- SHARING DATA
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- Conthellip (2)
- Conthellip (3)
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CONCLUSION
MEASURE
LEARNTAKE A ACTION
bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful
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- What is web analytics
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- How it Works
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- Slide 24
- Conthellip
- REPORTS
- Slide 27
- SHARING DATA
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- Conthellip (2)
- Conthellip (3)
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- What is web analytics
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- How it Works
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- Conthellip
- REPORTS
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- SHARING DATA
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