google analytics-basics-presentation
DESCRIPTION
The Basics of Google Analytic, exploring integrations, and its full configuration.TRANSCRIPT
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Google Analytics
BYZia Ur RahmanCyberdesignZ
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Today's Goals
• Google Analytics: what is it?• Google analytics setup and configuration?• Google analytics internal map/how to use
it?
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What is ?
"Google Analytics is a full-featured, powerful analytics package.“
Track usage, entry points, searches, etc. via a web based interface. Reports can be viewed, emailed and exported.
This free version is limited to 5 million pageviews a month
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• Free service offered by Google
• The most widely used website statistics service*
• Provides statistics and reports about visitors and transactions on a website
• At-a-glance dashboard view as well as detailed reports
What is ?
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Brief History of Google Analytics
• Developed from Urchin – acquired April 2005• Publically available to all users since August
2006• Current tag rolled out in late 2007• Major upgrades in Q4 in 2008, 2009
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What does it do?Google Analytics is a powerful tool that analyzes:
• Website traffic– Where visitors came from– How they are navigating through your site
• How they navigated from page to page• Which pages they stayed on longest or left from the most frequently (“bounce rate”)
• Conversions• E-commerce
– Volume of transactions– Dollar value of transaction– Success of transactions
• % complete and % dropped out of sales funnel
• AdWords Performance
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How does Google Analytics work?
• Establish a User ID and password at google.com/analytics
• Google then provides a “page tag” or Google Analytics Tracking Code that needs to be added to each page of a website
• This tag collects data and sends it back to the Google servers for processing
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• Google Analytics Setup And configuration
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Getting Started – What you need:
• A Google Account – http://google.com/accounts
• A website• Access to your website’s code (or CMS in some
cases)
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Creating a GA account
• Login to
http://www.google.com/analytics
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General Information
• URL & Account Name
beyond the pageview: what's going on with your dynamic content?
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Contact Information
• Enter proper contact information
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GA Tracking Code
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Google Analytics Setup cont…
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Configurations
• Filters• Adding Profiles• Custom Segmentation• Goals• E- Comerace Tracking
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Filters
• Applied to profile• Change data (forever!)• Business rules• 2 sorts: predefined and custom
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How do filters work?
Filter data before submitting it to GA DB
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Filter Type• 10 different types• 3 predefined• 7 custom
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5.1 Exclude all traffic from a domain
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5.2 Exclude all traffic from an IP address
IP ranges with RegEx !!!
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5.3 Include only traffic to a subdirectory
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Configurations
• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Come race Tracking
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Adding Profile
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Configurations
• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Come race Tracking
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Goals
• Conversions ?• Conversion rate• Reports• Success of site• “Thank you” page• Max. 4 per profile• Contact – buy – download - register
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Setting up goals
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Goal Types
• Four Types
URL DestinationVisit DurationPage/visitEvents
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Setup Funnels
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Configurations
• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Comerace Tracking
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Custom segmentation
• To Segment the visitor type, source type, ETC
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Custom segmentation example
Visitor Member Customer
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Adding segment
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Graphical Visitors
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Configurations
• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Commerce Tracking
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Implementing E-commerce tracking
• Activate E-commerce tracking in profile• Add code below GATC• Extra reports• Data from transaction needs to be transfered
to GA• urchin.js vs. GA.js
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Enabling E- Commerce Transaction
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E-commerce reports
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E-commerce reports
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E-commerce reports
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Funnels• Extension of goals• Predefined steps• Track conversion process• Required steps ?
Step 1 Step 3
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Funnel visualisation
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Configurations
• Filters• Adding Profiles• Goals and funnels• Custom Segmentation• E- Commerce Tracking
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Today's Goals
• Google Analytics: what is it?• Google analytics setup and configuration?• Google Analytics Internal Map
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Google Analytics Internal Map
• Home• Standard Reporting• Custom Reporting• Admin• Help