google analytics overview
DESCRIPTION
Slides from my presentation at the Technology Learning Conference at the University of Alberta on June 16, 2011TRANSCRIPT
Google Analytics
Tim SchneiderUniversity of Alberta Web Strategy
What we’ll cover
• What it is• What it does• What you should do with it• What next
What it is
• JavaScript• Cookies• Reports
What it does
• Tracks visits to your site
WHAT YOU SHOULD DO WITH IT
Before you even look at your data
SET GOALS
WHY DOES
YOUR SITE EXIST?
Calls to action
• Buy• Download• Start• Register• Pledge• Sign up• Find
• Sponsor• Follow• Friend• Like• Tweet• RSVP
Not goals
• Easy to navigate• Come back often• More hits
With goals in place
• Is your site successful?• Improve your site• Focus resources
Goals
• Complete the video• Comment/share• Feedback• Footer links
What you can track
• Pretty much anything– Clicks on links (pdf, files, play a video)– Exactly where people came from– Form submissions– Downloads– Events (mouse movement, etc)– ______________
@ UAlberta
• All sites through Sitecore have GA• 2 Accounts on each page– Site– Rollup
• GA Certified person• Implement, customize, analyze• Future: Web Analytics team
What next
• Access your account• Learn: http://bit.ly/GAttc20110616• Use it!
What next
• Custom reports• Alerts• Intelligence• Segments• A/B and Multivariate testing