google analytics - tajna broń e-commerce managera

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Google Analytics Mateusz Dałek Powered by tajna broń e-commerce managera

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Prezentacja z VI Targów eHandlu w Poznaniu, Mateusz Dałek Conversion, "Google Analytics - tajna broń E-commerce Managera"

TRANSCRIPT

Page 1: Google Analytics - tajna broń E-commerce Managera

Google Analytics!

Mateusz Dałek"Powered by "

tajna broń e-commerce managera"

Page 2: Google Analytics - tajna broń E-commerce Managera

60!%  

Page 3: Google Analytics - tajna broń E-commerce Managera

http://goo.gl/mbgSVK"

Page 4: Google Analytics - tajna broń E-commerce Managera

http://goo.gl/xo4uMp"

Page 5: Google Analytics - tajna broń E-commerce Managera

5!%  

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Użycie!

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3!

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1 !2 !3 !

Poprawne dane"

Kompletne dane"

Istotne dane"

Page 9: Google Analytics - tajna broń E-commerce Managera

1!Poprawne dane!

Page 10: Google Analytics - tajna broń E-commerce Managera
Page 11: Google Analytics - tajna broń E-commerce Managera
Page 12: Google Analytics - tajna broń E-commerce Managera

Bezbłędna!konfiguracja"

http://goo.gl/TuSjAQ"

Page 13: Google Analytics - tajna broń E-commerce Managera

2!Kompletne dane!

Page 14: Google Analytics - tajna broń E-commerce Managera
Page 15: Google Analytics - tajna broń E-commerce Managera
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Page 17: Google Analytics - tajna broń E-commerce Managera

niestandardowa!Zmienna!

Page 18: Google Analytics - tajna broń E-commerce Managera

Niezarejestrowani: 1 minuta!

Zarejestrowani: 10 minut!

Page 19: Google Analytics - tajna broń E-commerce Managera

Niezarejestrowani: 1 minuta!

Zarejestrowani: 10 minut!

Nowo zarejestrowani: 2 minuty!

Page 20: Google Analytics - tajna broń E-commerce Managera
Page 21: Google Analytics - tajna broń E-commerce Managera
Page 22: Google Analytics - tajna broń E-commerce Managera

odsłona!Wirtualna!

Page 23: Google Analytics - tajna broń E-commerce Managera

100%!

40%!

Dodali do koszyka!

Zamówili!

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Page 25: Google Analytics - tajna broń E-commerce Managera

?!Co śledzić!

Page 26: Google Analytics - tajna broń E-commerce Managera

http://goo.gl/51Q1Jn"

Page 27: Google Analytics - tajna broń E-commerce Managera

3!Istotne dane

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Page 29: Google Analytics - tajna broń E-commerce Managera

%!odwiedzin"z zakupem!

Page 30: Google Analytics - tajna broń E-commerce Managera

KPI!

Page 31: Google Analytics - tajna broń E-commerce Managera
Page 32: Google Analytics - tajna broń E-commerce Managera

http://goo.gl/c8fbhu"

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Page 34: Google Analytics - tajna broń E-commerce Managera

Panel!informacyjny!

Page 35: Google Analytics - tajna broń E-commerce Managera

CoCA!

Page 36: Google Analytics - tajna broń E-commerce Managera

http://goo.gl/VnuJCw"

Eksport!danych"

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Page 38: Google Analytics - tajna broń E-commerce Managera

Użycie!

Page 39: Google Analytics - tajna broń E-commerce Managera

1 !2 !3 !

Poprawne dane"

Kompletne dane"

Istotne dane"

Page 40: Google Analytics - tajna broń E-commerce Managera

?!%  

Page 41: Google Analytics - tajna broń E-commerce Managera

?!

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