Marketing in a Digital World

Google Analytics & Toastmasters

• Google Analytics provides powerful digital analytics for anyone with a web presence

• One of the most powerful and sophisticated analytics solutions available

• Free to use for anyone with a web site.

What is Google Analytics?

• How are users visiting the site.

• Help find out what marketing methods are effective in increasing membership and involvement.

• Use GA to measure the relationship between social media and website views.

• How many people are “converting” seeing the website and coming out to Toastmaster events.

Value of GA for Toastmasters

• Visits

• Page Views

• Pages/Visits

• Bounce Rate

• Avg. Time on Site

• New Visits

Key Terms

• What to do when you have all that data

1. Track marketing campaigns

2. Tracking SEO progress

3. Track social media engagement

4. Create goals for the website and track the progress

5. Create custom dashboards to measure user defined metrics

Let There Be DATA!

• http://www.google.com/analytics/

• http://www.blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-google-analytics

Getting Started: Resources