google analytics training 301
DESCRIPTION
Google Analytics Training 301TRANSCRIPT
![Page 1: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/1.jpg)
www.ivantage.co.uk
1
Analytics 301: Advanced Tracking & Technical Implementations
Matt TrimmerPrincipal Consultant & Managing Director
Slides:
http://www.slideshare.net/ivantage
WIFI (for your own laptops):SSID: ITTRH
Password: welcome1
Friday, 6 June 14
![Page 2: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/2.jpg)
2
www.ivantage.co.uk
2
Training§ Analytics 101: Introduction & User Training§ Analytics 201: Advanced Analysis & Measurement§ Analytics 202: Advanced Analysis & Measurement§ Analytics 301: Advanced Tracking & Technical Implementations
§ AdWords 101: Introduction to Paid Search Management§ AdWords 201: Building Profitable Paid Search Campaigns§ AdWords 301: Advanced AdWords Optimisation Techniques§ AdWords 302: Advanced AdWords Conversion Optimisation
§ SEO Essentials - On-page§ SEO Advanced - Link Building and Publicity
Friday, 6 June 14
![Page 3: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/3.jpg)
www.ivantage.co.uk
3
slideshare.net/ivantage
Friday, 6 June 14
![Page 4: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/4.jpg)
www.ivantage.co.uk
4
Timings and housekeeping§ Start 9:30§ Break 11:00-‐11:15§ Lunch 12:45-‐13:45§ Break 15:15-‐15:30§ Wrap-‐up 16:30
§ Nearest fire exit§ Toilets
§ Please ask questions!
Friday, 6 June 14
![Page 5: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/5.jpg)
www.ivantage.co.uk
5
Friday, 6 June 14
![Page 6: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/6.jpg)
www.ivantage.co.uk
6
Friday, 6 June 14
![Page 7: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/7.jpg)
www.ivantage.co.uk
7
Friday, 6 June 14
![Page 8: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/8.jpg)
www.ivantage.co.uk
8
Friday, 6 June 14
![Page 9: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/9.jpg)
9
www.ivantage.co.uk
9
Be social§ Say hello to your neighbour!§ Google+
§ https://plus.google.com/118368778596879435387/posts§ LinkedIn
§ http://www.linkedin.com/in/matttrimmer§ Twitter
§ #measure § #googleanalytics§ @googleanalytics
Friday, 6 June 14
![Page 10: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/10.jpg)
10
www.ivantage.co.uk
9
Introductions§ First
§ Me (Matt Trimmer) & ivantage overview§ In a moment
§ A little bit about you § Your name§ Your role§ Your organisation/department/site/site area§ Your objectives for attending today
Friday, 6 June 14
![Page 11: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/11.jpg)
11
www.ivantage.co.uk
21
Introductions – your turn!
§ A little bit about you§ Your name§ Your role§ Your organisation/department/site/site area§ Your objectives for attending today
Friday, 6 June 14
![Page 12: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/12.jpg)
www.ivantage.co.uk
12
Auditing user access to Google Analytics§ Exercise
§ Admin > User Management§ Who’s accessing your data?
Friday, 6 June 14
![Page 13: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/13.jpg)
www.ivantage.co.uk
13
Admin access to Google Analytics§ Key concepts
§ Minimise gmail addresses§ Use corporate email addresses
§ Convert to a Google Account
§ Shared admin/edit account for AdWords?§ Agencies
§ Ownership?§ Who let’s who in?
§ Resources§ http://blog.ivantage.co.uk/2010/05/how-‐do-‐i-‐open-‐google-‐
account.html
Friday, 6 June 14
![Page 14: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/14.jpg)
14
www.ivantage.co.uk
23
Accessing Google Analytics§ Key concept
§ Best not to share a log-in with colleagues!§ Best not to use a generic team-based log in!§ Security and confidentially issues§ GA has “personal” features
§ Dashboards§ Annotations§ Shortcuts§ Alerts§ Segments§ Custom reports§ Scheduled emails§ Channel groupings
Friday, 6 June 14
![Page 15: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/15.jpg)
www.ivantage.co.uk
15
Creating a new Google Analytics account§ Exercise
§ Create a new Google Analytics Account§ Call it www.yournamewebsite.com
§ Key Concept§ Issuing a new UA-‐ code§ Terms of Services§ Understanding the Coding Wizard and common configurations
Friday, 6 June 14
![Page 16: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/16.jpg)
www.ivantage.co.uk
16
Coping with sub-‐domains§ Key Concept
§ Google Analytics needs cookies to be set to the TLD to support sub-‐domains
§ Otherwise two sets of cookies are set§ Leads to self-‐referrals§ ivantage-‐training.com
§ Corrupt example§ Correct example
Friday, 6 June 14
![Page 17: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/17.jpg)
www.ivantage.co.uk
17
Coping with cross-‐domain tracking§ Key Concept
§ Google Analytics needs cookies to be set to the TLD to support cross domain tracking on each TLD
§ Google Analytics needs to pass cookie information from one domain to another via§ Linker function
§ <a href="http://example.com/test.html"onclick="_gaq.push(['_link', 'http://example.com/test.html']); return false;">click me</a>
§ Link by post function§ <form action="http://www.shoppingcartsite.com/myService/
formProcessor.php" name="f" method="post" onsubmit="_gaq.push(['_linkByPost', this]);"></form>
§ Get Linker URL (for iframes)§ _gaq.push(function() var pageTracker = _gat._getTrackerByName(); // Gets the
default tracker var linkerUrl = pageTracker._getLinkerUrl('http://www.my-‐example-‐iframecontent.com/') });
Friday, 6 June 14
![Page 18: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/18.jpg)
www.ivantage.co.uk
18
Display advertiser support
§ The dc.js
§ Doubleclick
§ For re-‐marketing in Google Analytics§ Using advanced segments
§ Age, gender and Interest reporting
§ 3rd party cookie
Friday, 6 June 14
![Page 19: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/19.jpg)
www.ivantage.co.uk
19
Custom campaign tags§ Key Concept
§ Google Analytics enables you to recognize your own dynamic parameters§ This is a mutually exclusive
§ Once you reconfigure§ Google Analytics won’t recognize its own tags
Friday, 6 June 14
![Page 20: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/20.jpg)
www.ivantage.co.uk
20
analytics.js and campaign evaluation§ Key Concept
§ Universal Analytics evaluates the collect image request§ Evaluation flow:
§ https://developers.google.com/analytics/devguides/platform/campaign-‐flow#flow-‐chart
Friday, 6 June 14
![Page 21: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/21.jpg)
www.ivantage.co.uk
21
The “collect” request from the analytics.js to Google
§http://www.google-‐analytics.com/collect?v=1&_v=j17&a=541739049&t=pageview&_s=1&dl=http%3A%2F%2Fwww.ivantage-‐training.com%2Fdomains2-‐UA.html%3Futm_source%3Dtest-‐source%26utm_medium%3Dtest-‐medium%26utm_term%3Dtest-‐term%26utm_content%3Dtest-‐content%26utm_campaign%3Dtest-‐name&ul=en-‐us&de=windows-‐1252&dt=RAGE%20Template%20One&sd=24-‐bit&sr=1440x900&vp=1425x417&je=0&fl=12.0%20r0&_utma=150063470.372043782.1396406835.1396406835.1396406972.2&_utmz=150063470.1396406972.2.2.utmcsr%3Dtest-‐source%7Cutmccn%3Dtest-‐name%7Cutmcmd%3Dtest-‐medium%7Cutmctr%3Dtest-‐term%7Cutmcct%3Dtest-‐content&_utmht=1396406985517&_u=MQAC~&cid=372043782.1396406835&tid=UA-‐27251347-‐13&z=784772158
Friday, 6 June 14
![Page 22: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/22.jpg)
www.ivantage.co.uk
22
The GATC -‐ your version?
§ Exercise and key concepts§ Oldest to newest
§ To find
§ View source
§ Ghostery
§ Google Tag Assist
ga('create', 'UA-XXXX-X', 'auto');ga('send', 'pageview');
_gaq.push(['_setAccount', 'UA-XXXXX-X']);_gaq.push(['_trackPageview']);
_uacct ="UA-xxxxx-x";urchinTracker();
var pageTracker = _gat._getTracker("UA-xxxxxx-x");pageTracker._trackPageview();
Friday, 6 June 14
![Page 23: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/23.jpg)
www.ivantage.co.uk
23
The three GATCs
Friday, 6 June 14
![Page 24: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/24.jpg)
www.ivantage.co.uk
24
The very latest GATC -‐ Universal Analytics
Friday, 6 June 14
![Page 25: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/25.jpg)
www.ivantage.co.uk
25
1) The original Urchin.js
<script src="http://www.google-analytics.com/urchin.js" type="text/javascript"></script>
<script type="text/javascript">_uacct ="UA-xxxxx-x";urchinTracker();
</script>
Friday, 6 June 14
![Page 26: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/26.jpg)
www.ivantage.co.uk
26
2) The updated ga.js
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));</script>
<script type="text/javascript">try{ var pageTracker = _gat._getTracker("UA-xxxxxx-x");pageTracker._trackPageview();} catch(err) {} </script>
Friday, 6 June 14
![Page 27: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/27.jpg)
www.ivantage.co.uk
27
3) The asynchronous ga.js
<script type="text/javascript">
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-X']); _gaq.push(['_trackPageview']);
(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();
</script>Friday, 6 June 14
![Page 28: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/28.jpg)
www.ivantage.co.uk
28
4) The analytics.js (Universal Analytics)
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXX-Y', 'auto');ga('send', 'pageview');
</script>
Friday, 6 June 14
![Page 29: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/29.jpg)
www.ivantage.co.uk
29
The four GATCs -‐ where to put them
§ Urchin.js§ before closing </body>
§ ga.js§ before closing </body>
§ Supports Event Tracking
§ ga.js (Asynchronous -‐ )§ before closing </head>
§ Supports earlier loading without risk to content rendering
§ analytics.js (Asynchronous)§ before closing </head>
§ Supports earlier loading without risk to content rendering
Friday, 6 June 14
![Page 30: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/30.jpg)
www.ivantage.co.uk
30
Whatever the version, common principles
§ Loading the master JavaScript file (ga.js or analytics.js)
§ Setting the Google Analytics web property to be written to
§ The pageview hit
ga('create', 'UA-XXXX-X', 'auto');ga('send', 'pageview');
_gaq.push(['_setAccount', 'UA-XXXXX-X']);_gaq.push(['_trackPageview']);
_uacct ="UA-xxxxx-x";urchinTracker();
var pageTracker = _gat._getTracker("UA-xxxxxx-x");pageTracker._trackPageview();
Friday, 6 June 14
![Page 31: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/31.jpg)
www.ivantage.co.uk
31
The dc.js
§ Doubleclick
§ For re-‐marketing in Google Analytics§ Using advanced segments
§ Age, gender and Interest reporting
§ 3rd party cookie
Friday, 6 June 14
![Page 32: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/32.jpg)
www.ivantage.co.uk
32
Universal Analytics
§ Google Analytics reinvented (back end)§ Built on the Google Measurement Protocol
§ The Measurement Protocol§ Here it is
§ http://www.google-analytics.com/collect?v=1&tid=UA-3742829-1&cid=UID-999-000000&t=pageview&dp=%2F*YourFirstName*-page-test-of-UA
Friday, 6 June 14
![Page 33: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/33.jpg)
www.ivantage.co.uk
33
Universal Analytics with Measurement Protocol?
§ Now, any device on the Internet can write to Google Analytics!§ Devices
§ Mobiles, tablets, Google Glass, etc
§ EPOS systems (Cash registers)
§ Call Centres
§ Interesting examples§ Analytics.js!
§ Google SDKs for Android and iOS (First)
§ Google Forms
§ Search online for examples with movement, temperature, light
§ Bizarre examples§ Dog collar
§ Coffee machines
Friday, 6 June 14
![Page 34: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/34.jpg)
www.ivantage.co.uk
34
Universal Analytics
§ Reduces 4 cookies to 1
§ Option to dispense with all cookies§ Your web technology sends a unique user ID via the measurement
protocol
§ What does this mean?§ Visitor tracking not visit tracking
§ Your visitors interacting across multiple devices§ Web, app, tablet
§ Your visitors interacting across multiple channels§ Store, catalogue, telephone
Friday, 6 June 14
![Page 35: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/35.jpg)
www.ivantage.co.uk
35
Universal Analytics
§ Create your own dimensions and metrics§ 20 of each per web property
§ 200 of each for GA Premium
Friday, 6 June 14
![Page 36: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/36.jpg)
www.ivantage.co.uk
36
Useful tools and reports to help check page tagging
§ Resources:§ http://blog.ivantage.co.uk/2010/11/useful-‐tools-‐and-‐reports-‐to-‐help-‐check.html
§ Exercise:§ GA >Traffic Sources >Referring Sites§ GA >Traffic Sources >Referring Sites > Referral Path§ GA > Visitors > Network Properties > Hostnames
§ Key concepts:§ Google Analytics' Achilles Heel is poor page tagging!
Friday, 6 June 14
![Page 37: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/37.jpg)
www.ivantage.co.uk
37
Common causes of self referrals
§ analytics.js§ Simply exclude them
§ ga.js§ Missing or failing to fire code on landing pages§ Inconsistent code involving cookie commands
§ _setAllowHash§ _setCookiePath§ _setDomainName
Friday, 6 June 14
![Page 38: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/38.jpg)
www.ivantage.co.uk
38
Inconsistent ga.js code -‐ sub-‐domains
§ Sub-‐domain example§ Inconsistent domain command used
Friday, 6 June 14
![Page 39: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/39.jpg)
www.ivantage.co.uk
39
Inconsistent ga.js code -‐ two trackers
§ Two-‐tracking codes§ Inconsistent domain command used
§ Cookies are shared!
_gaq.push(
['firstTracker._setAccount', 'UA-‐XXXXX-‐1'],
[‘firstTracker._setDomainName’, ‘example.com’],
['firstTracker._trackPageview'],
['secondTracker._setAccount', 'UA-‐XXXXX-‐2'],
['secondTracker._trackPageview']
);
Friday, 6 June 14
![Page 40: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/40.jpg)
www.ivantage.co.uk
40
Inconsistent ga.js code -‐ other reasons
§ Cross domain tracking not implemented properly§ Linker functions missing§ Redirects interfering with linker functions
§ Redirects that fail to pass on referral information
Friday, 6 June 14
![Page 41: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/41.jpg)
www.ivantage.co.uk
41
Understanding visits
§ Google Analytics finishes a visit when:§ After 30 mins of activity (default, can be changed)§ When the __utmb cookie expires -‐ browser close§ When there is a campaign change
§ Change to the __utmz cookie§ Direct does not cause a change to the __utmz
Friday, 6 June 14
![Page 42: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/42.jpg)
www.ivantage.co.uk
42
Understanding visits -‐ referral exception
§ Campaign changes start a new visit (except direct)§ and referral
§ Referral within the 30 minute window won’t change __utmz§ Copes with
§ Payment gateways§ Missing tagging (though not landing pages)
Friday, 6 June 14
![Page 43: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/43.jpg)
www.ivantage.co.uk
43
Payment gateways
§ Visits back from paymentdomain.com within 30 mins won’t cause a __utmz update
Friday, 6 June 14
![Page 44: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/44.jpg)
www.ivantage.co.uk
44
Missing tagging
§ Visits back from an untagged page within 30 mins won’t cause a __utmz update§ Will not solve the problem when the landing page is untagged
Friday, 6 June 14
![Page 45: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/45.jpg)
45
www.ivantage.co.uk
54
How Google Analytics worksWebsite
Friday, 6 June 14
![Page 46: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/46.jpg)
46
www.ivantage.co.uk
55
How Google Analytics worksWebsite
cookies
Friday, 6 June 14
![Page 47: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/47.jpg)
www.ivantage.co.uk
47
The “__utm.gif” request from the ga.js to Google
§http://www.google-‐analytics.com/__utm.gif?utmwv=5.4.8&utms=1&utmn=2057827531&utmhn=ivantage-‐training.com&utmcs=windows-‐1252&utmsr=1440x900&utmvp=1425x77&utmsc=24-‐bit&utmul=en-‐us&utmje=0&utmfl=12.0%20r0&utmdt=RAGE%20Template%20One&utmhid=391906475&utmr=http%3A%2F%2Fwww.google.com%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dweb%26cd%3D17%26ved%3D0CFAQFjAGOAo%26url%3Dhttp%253A%252F%252Fivantage-‐training.com%252F%26ei%3DBPg5U-‐PnOtbLsQTVsYHwAg%26usg%3DAFQjCNFYl8Z4VCzcd2lyQ6y-‐zYpQONKqyQ%26bvm%3Dbv.63934634%2Cd.cWc&utmp=%2F&utmht=1396307980603&utmac=UA-‐27251347-‐7&utmcc=__utma%3D150063470.1121932111.1396307898.1396307898.1396307981.2%3B%2B__utmz%3D150063470.1396307981.2.2.utmcsr%3Dgoogle%7Cutmccn%3D(organic)%7Cutmcmd%3Dorganic%7Cutmctr%3D(not%2520provided)%3B&utmu=q~
Friday, 6 June 14
![Page 48: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/48.jpg)
www.ivantage.co.uk
48
The “collect” request from the analytics.js to Google
§http://www.google-‐analytics.com/collect?v=1&_v=j17&a=541739049&t=pageview&_s=1&dl=http%3A%2F%2Fwww.ivantage-‐training.com%2Fdomains2-‐UA.html%3Futm_source%3Dtest-‐source%26utm_medium%3Dtest-‐medium%26utm_term%3Dtest-‐term%26utm_content%3Dtest-‐content%26utm_campaign%3Dtest-‐name&ul=en-‐us&de=windows-‐1252&dt=RAGE%20Template%20One&sd=24-‐bit&sr=1440x900&vp=1425x417&je=0&fl=12.0%20r0&_utma=150063470.372043782.1396406835.1396406835.1396406972.2&_utmz=150063470.1396406972.2.2.utmcsr%3Dtest-‐source%7Cutmccn%3Dtest-‐name%7Cutmcmd%3Dtest-‐medium%7Cutmctr%3Dtest-‐term%7Cutmcct%3Dtest-‐content&_utmht=1396406985517&_u=MQAC~&cid=372043782.1396406835&tid=UA-‐27251347-‐13&z=784772158
Friday, 6 June 14
![Page 49: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/49.jpg)
www.ivantage.co.uk
49
__utm.gif parameters -‐ 1
Friday, 6 June 14
![Page 50: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/50.jpg)
www.ivantage.co.uk
50
__utm.gif parameters -‐ 2
Friday, 6 June 14
![Page 51: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/51.jpg)
www.ivantage.co.uk
51
__utm.gif parameters -‐ 3
Friday, 6 June 14
![Page 52: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/52.jpg)
www.ivantage.co.uk
52
Google Analytics cookies
UTMb - Visit cookie, lasts for 30 minutes from every page view
UTMa - Unique visitor cookie, lasts for 2 years from set or update on every page view
UTMc - Visit end cookie, not set to expire, does so when browser closes
UTMv - Not always set, requires the _setVar() command
UTMz - Campaign visit tracking cookie, determines traffic sources, lasts for 6 months from set or update on every page view
Friday, 6 June 14
![Page 53: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/53.jpg)
www.ivantage.co.uk
53
Google Analytics cookies -‐ Universal Analytics
_ga- Name can be changed, might not be used!
Visit properties now set server side in the User Interface§ 30 minute default session timeout
Friday, 6 June 14
![Page 54: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/54.jpg)
www.ivantage.co.uk
54
Accounts, Properties and Profiles§ Exercise
§ Log in to Google Analytics§ How many Google Analytics accounts do you have access to?§ How many properties are there for each of account?§ How many profiles are there for each of profile?
§ Key concepts§ Google Analytics accounts have unique UA-‐xxxx numbers§ Google Analytics properties have unique UA-‐xxxx-‐y numbers§ Profiles (views) are “units of configuration”
Friday, 6 June 14
![Page 55: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/55.jpg)
www.ivantage.co.uk
55
Creating duplicate “Profiles/Views”
§ Exercise§ For your live account (do not go near the delete button!)§ Add new profiles/views:
§ Call it www.mywebsite.com (Raw - Duplicate)§ Create a 2nd and call it www.mywebsite.com (Training IP Exclude)§ Create a 3rd and call it www.mywebsite.com (Sport Include)§ Create a 4th and call it www.mywebsite.com (Domains Exclude)
§ Key concepts§ When you “Add a Profile for an existing domain” you effective duplicate
data collection from that point into a newly created Profile§ Duplicating profiles is important to
§ Back-up your data§ Apply Filters (because Filter act at the data collection layer, they can
be destructive)§ For selective Profile access§ To create more that 20 goals§ To reduce sampling
Friday, 6 June 14
![Page 56: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/56.jpg)
www.ivantage.co.uk
56
Accounts, properties & profiles (Views)§ Accounts contain Properties (Views)§ Accounts
§ Unique Account ID§ = "UA-‐225764-‐1";
§ Account Name
§ Linked to Google Adwords§ One to one relationship§ Adwords cost data is applied to the account (all profiles by default unless excluded)
§ Adwords’ campaigns are applied to the account (all profiles by default unless filtered, you may be tracking different website)
§ Properties§ Unique property number
§ = "UA-‐225764-‐99";
§ Profiles (views)§ Existing property number
§ Same profile number
§ = "UA-‐225764-‐1";
§ Recommend§ One Adwords budget
§ One Google Analytics AccountFriday, 6 June 14
![Page 57: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/57.jpg)
www.ivantage.co.uk
57
Google Analytics physical and virtual limits§ Up to 10 million page views per month per account; or
§ 50,000 data table limit
§ Top Content
§ Keywords
Friday, 6 June 14
![Page 58: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/58.jpg)
www.ivantage.co.uk
58
Sampling limits
§ Key concept§ Report Sampling occurs
§ on ad-hoc data queries (cross segmenting or segments)§ when there’s 500,000 or more visits in the date range requested
§ on any query§ involving 1,000,000 unique dimensions
» e.g, URLs, Keywords
§ Reduce data range to reduce/negate Google Analytics sampling§ Include filters on duplicate Profiles can reduce/negate Google Analytics sampling
Friday, 6 June 14
![Page 59: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/59.jpg)
www.ivantage.co.uk
59
Best practice deployments§ .co.uk -‐ UA-‐123-‐1 > Adwords 123-‐456-‐789
§ Spend in £§ RoI in £
§ .fr -‐ UA-‐983-‐1 > Adwords 922-‐241-‐119§ Spend in €
§ RoI in €§ .de -‐ UA-‐782-‐1 > Adwords 142-‐281-‐129
§ Spend in €§ RoI in €
§ Profiles can opt out of Adwords costs being applied
Friday, 6 June 14
![Page 60: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/60.jpg)
www.ivantage.co.uk
60
Break time
Friday, 6 June 14
![Page 61: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/61.jpg)
www.ivantage.co.uk
61
Simple filters§ Predefined
Friday, 6 June 14
![Page 62: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/62.jpg)
www.ivantage.co.uk
62
Advanced Filters§ URI reformatting
Friday, 6 June 14
![Page 63: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/63.jpg)
www.ivantage.co.uk
63
Cascading Filters -‐ original search term
Friday, 6 June 14
![Page 64: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/64.jpg)
www.ivantage.co.uk
64
Cascading Filters -‐ transaction source
Friday, 6 June 14
![Page 65: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/65.jpg)
www.ivantage.co.uk
65
Cascading Filters -‐ organic search position
Friday, 6 June 14
![Page 66: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/66.jpg)
www.ivantage.co.uk
66
Cascading Filters -‐ call centre
Friday, 6 June 14
![Page 67: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/67.jpg)
www.ivantage.co.uk
67
The three GATCs
Friday, 6 June 14
![Page 68: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/68.jpg)
www.ivantage.co.uk
68
The very latest GATC -‐ Universal Analytics
Friday, 6 June 14
![Page 69: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/69.jpg)
69
www.ivantage.co.uk
45
Changing what GA records as content
§ Urchin.js§ urchinTracker('/my/made/up/url');
§ GA.js§ pageTracker._trackPageview('/my/made/up/url');
§ GA.js (Async)§ _gaq.push(['_trackPageview','/my/made/up/url']);
§ analytics.js (Universal Analytics)§ ga('send', 'pageview', '/my/made/up/url');
Friday, 6 June 14
![Page 70: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/70.jpg)
www.ivantage.co.uk
70
Goal configuration§ Goal URL
§ www.example.co.uk/checkout.cgi?page=1&id=9982251615
§ Match Type§ Exact
§ /checkout.cgi?page=1&id=9982251615
§ Head§ /checkout.cgi?page=1&id=
§ Regular Expression match§ /checkout.cgi?page=1&id=
Friday, 6 June 14
![Page 71: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/71.jpg)
www.ivantage.co.uk
71
Regular Expressions§ Pattern matching language§ Used in Google Analytics
§ Reports§ Advanced Segements§ Filters§ Goals
§ Posix regular expressions § Match or capture portions of a field § Using wildcards and metacharacters
§ Test your regular expressions§ http://weitz.de/regex-‐coach/
Friday, 6 June 14
![Page 72: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/72.jpg)
www.ivantage.co.uk
72
The Urchin Tracker Revisited
§ Tracking Flash, Video, AJAX and downloads§ Fake page view counter§ Use
§ Custom 404s§ In flash§ AJAX§ Video§ Downloads§ Outbound clicks§ Onsite advertising
§ Use virtual directory
Friday, 6 June 14
![Page 73: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/73.jpg)
www.ivantage.co.uk
73
Tracking PDFs
§ Urchin.js§ <a href="/my/pdf.pdf" onclick="urchinTracker('/pdfs/my/pdf.pdf');">
§ ga.js§ <a href="/my/pdf.pdf" onclick="pageTracker._trackPageview('/pdfs/my/pdf.pdf');">
§ ga.js (Async)§ <a href="/my/pdf.pdf" onclick="_gaq.push(['_trackPageview','/pdfs/my/pdf.pdf']);">
§ analytics.js (Async) (Universal Analytics)§ <a href="/my/pdf.pdf" onclick="ga('send', 'pageview', '/pdfs/my/pdf.pdf');">
Friday, 6 June 14
![Page 74: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/74.jpg)
www.ivantage.co.uk
74
Tracking downloads – hack
§ http://www.goodwebpractices.com/roi/track-‐downloads-‐in-‐google-‐analytics-‐automatically.html
Friday, 6 June 14
![Page 75: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/75.jpg)
www.ivantage.co.uk
75
Event tracking
Friday, 6 June 14
![Page 76: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/76.jpg)
www.ivantage.co.uk
76
Event tracking
Friday, 6 June 14
![Page 77: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/77.jpg)
www.ivantage.co.uk
77
Event tracking (analytics.js)
Friday, 6 June 14
![Page 78: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/78.jpg)
www.ivantage.co.uk
78
Event tracking
Friday, 6 June 14
![Page 79: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/79.jpg)
www.ivantage.co.uk
79
Event tracking
VideosPlayBaby’s Fist Birthday
Friday, 6 June 14
![Page 80: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/80.jpg)
www.ivantage.co.uk
80
Event tracking (interaction versus non-‐interaction)
§ To change bounce or not to change bounce?§ By default, event tracking impacts your bounce rate
§ ie -‐ a visitor clicking on the video then leaving, has not bounced.
§ Set to true, event tracking does not impact bounce§ ie -‐ a visitor clicking on the video then leaving, bounced.
Friday, 6 June 14
![Page 81: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/81.jpg)
www.ivantage.co.uk
81
Tracking downloads – hack (improved)
§ http://blog.immeria.net/2009/01/google-‐analytics-‐script-‐to-‐track.html
Friday, 6 June 14
![Page 82: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/82.jpg)
www.ivantage.co.uk
82
Tracking custom 404s
._trackPageview("404.html?page=" + document.location.pathname + document.location.search + "&from=" + document.referrer);
['TRACKER-NAME._trackPageview', '/404-error.html?page=' + document.location.pathname + document.location.search + '&linked-from=' + document.referrer]);
Friday, 6 June 14
![Page 83: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/83.jpg)
www.ivantage.co.uk
83
Social Interactions
Friday, 6 June 14
![Page 84: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/84.jpg)
www.ivantage.co.uk
84
Social Interactions
Friday, 6 June 14
![Page 85: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/85.jpg)
www.ivantage.co.uk
85
Social Interactions
Friday, 6 June 14
![Page 86: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/86.jpg)
www.ivantage.co.uk
86
The User-‐Defined Segment§ Set using a JavaScript function
§ Assign users on a page load§ <body onLoad="javascript:pageTracker._setVar(‘Page X Viewers');">
§ Assign users to a segment when a link is clicked§ <a href="link.html" onClick="pageTracker._setVar(‘Link X followers');">Click here</a>
Friday, 6 June 14
![Page 87: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/87.jpg)
www.ivantage.co.uk
87
The User-‐Defined Segment§ Assign visitors to a segment based on their form selection
§ In this example, visitors are assigned to a segment according to their selection in a form.
<form onSubmit="pageTracker._setVar(this.mymenu.options [this.mymenu.selectedIndex].value);">
<select name=mymenu>
<option value=“Male (18-‐30)">Male (18-‐30)"> option>
<option value="Male (30-‐65)">Male (30-‐65)"> </option>
<option value="Male (65+)"> Male (65+)"> </option>
<option value=" Female (18-‐35)">Female (18-‐35)"> </option>
<option value=" Female (30-‐65)">Female (30-‐65)"> </option>
<option value=" Female (65+)">Female (65+)"> </option>
Voucher codes at checkout
§ Measure off-‐line marketing promotions
§ What‘s important for you to know about your visitors?
Friday, 6 June 14
![Page 88: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/88.jpg)
www.ivantage.co.uk
88
Custom Variables
Friday, 6 June 14
![Page 89: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/89.jpg)
www.ivantage.co.uk
89
Custom Variables -‐ Coding
Friday, 6 June 14
![Page 90: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/90.jpg)
www.ivantage.co.uk
90
Custom Variables -‐ Page Level
§ Visits to website “sections” and “sub-‐sections”
Friday, 6 June 14
![Page 91: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/91.jpg)
www.ivantage.co.uk
91
Custom Variables -‐ Visitor Level
§ Visitor “Member Type”
Friday, 6 June 14
![Page 92: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/92.jpg)
www.ivantage.co.uk
92
Custom Variables -‐ Visit/session Level
§ Visits logged-‐in “Member” and checkout started “shopping attempts”
Friday, 6 June 14
![Page 93: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/93.jpg)
www.ivantage.co.uk
93
Universal Analytics
§ Create your own dimensions and metrics§ 20 of each per web property
§ 200 of each for GA Premium
Friday, 6 June 14
![Page 94: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/94.jpg)
www.ivantage.co.uk
94
Custom dimensions & metrics
§ Create your own dimensions and metrics§ Like custom variables but server side
§ Define them in the UI§ Dimension
§ Hit
§ Visit
§ Visitor
§ Metric§ Integer
§ Currency
§ Time
§ Less data from browser to GA
Friday, 6 June 14
![Page 95: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/95.jpg)
www.ivantage.co.uk
95
Configuring
§ Let’s set one up in out test UA accounts§ My test dimension
§ My test metric
Friday, 6 June 14
![Page 96: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/96.jpg)
www.ivantage.co.uk
96
Sending
§ Set as a part of an existing hit§ Page, event, transaction or social interaction
§ ga('send', 'pageview', {'dimension15': 'My Custom Dimension'});
§ or with Set command before a hit§ var dimensionValue = 'SOME_DIMENSION_VALUE';
§ ga('set', 'dimension1', dimensionValue);
§ Scope and Precedence§ https://developers.google.com/analytics/devguides/platform/customdimsmets#scope
Friday, 6 June 14
![Page 97: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/97.jpg)
www.ivantage.co.uk
97
Lunch time
Friday, 6 June 14
![Page 98: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/98.jpg)
www.ivantage.co.uk
98
Coding customisations
§ Exercise§ In Firefox, visit:
§ www.google-‐analytics.com/urchin.js
§ Help§ http://code.google.com/apis/analytics/
§ http://www.ivantage-‐training.com
Friday, 6 June 14
![Page 99: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/99.jpg)
www.ivantage.co.uk
99
Control 30 (UTMb) min cookie timeout
Friday, 6 June 14
![Page 100: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/100.jpg)
www.ivantage.co.uk
100
Control 6 month (UTMz) cookie timeout
Friday, 6 June 14
![Page 101: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/101.jpg)
www.ivantage.co.uk
101
Changing ? to # for campaign tracking
§ http://goo.gl/rwQmMX
§ https://developers.google.com/analytics/devguides/collection/gajs/methods/gaJSApiCampaignTracking#_gat.GA_Tracker_._setAllowAnchor
Friday, 6 June 14
![Page 102: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/102.jpg)
www.ivantage.co.uk
102
Tracking sub-‐domains
§ A.dog.com
§ B.dog.com
§ C.dog.com
§ Set your site (dog.com) to the root domain§ Set Domain Name Function
Friday, 6 June 14
![Page 103: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/103.jpg)
www.ivantage.co.uk
103
Tracking sub-‐domains
Friday, 6 June 14
![Page 104: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/104.jpg)
www.ivantage.co.uk
104
Tracking sub-‐domains – issues
§ A.dog.com/index.html
§ B.dog.com/index.html
§ C.dog.com/index.html§ Filter Type: Custom filter > Advanced
Field A: HostnameExtract A: (.*) Field B: Request URI Extract B: (.*) Output To: Request URI Constructor: $A1/$B1
Friday, 6 June 14
![Page 105: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/105.jpg)
www.ivantage.co.uk
105
Tracking across top level domains
§ Dog.com
§ Cat.com
§ Set your site to none§ Set Domain Name function
§ Transfer cookies to the new domain via URL§ HTTP Get
§ Use the Link function
Friday, 6 June 14
![Page 106: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/106.jpg)
www.ivantage.co.uk
106
Tracking across multiple domains via a link
§ ivantage-‐training.com (Domains)
Friday, 6 June 14
![Page 107: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/107.jpg)
www.ivantage.co.uk
107
Tracking to multiple accounts
§ New Async
Friday, 6 June 14
![Page 108: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/108.jpg)
www.ivantage.co.uk
108
Organic sources
§ http://goo.gl/XTVhB4
§ https://developers.google.com/analytics/devguides/collection/gajs/methods/gaJSApiSearchEngines#_gat.GA_Tracker_._addOrganic
Friday, 6 June 14
![Page 109: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/109.jpg)
www.ivantage.co.uk
109
Organic sources
§ _gaq.push(['_setAccount', 'UA-‐3742829-‐3']);
§ _gaq.push(['_addOrganic', 'google.com', 'q', true]);
§ _gaq.push(['_addOrganic', 'google.co.uk', 'q', true]);
§ _gaq.push(['_addOrganic', 'yahoo.com', 'p', true]);
§ _gaq.push(['_addOrganic', 'uk.search.yahoo.com', 'p', true]);
§ _gaq.push(['_addOrganic', 'bing.com', 'q', true]);
§ _gaq.push(['_addOrganic', 'bing.com/?cc=uk', 'q', true]);
§ _gaq.push(['_addOrganic', 'ask.com', 'q', true]);
§ _gaq.push(['_addOrganic', 'uk.ask.com', 'q', true]);
§ _gaq.push(['_addOrganic', 'sky.com', 'q', true]);
§ _gaq.push(['_addOrganic', 'bt.com', 'q', true]);
§ _gaq.push(['_addOrganic', 'virginmedia.com', 'q', true]);
§ _gaq.push(['_addOrganic', 'talktalk.co.uk', 'q', true]);
§ _gaq.push(['_addOrganic', 'orange.co.uk', 'q', true]);
§ _gaq.push(['_addOrganic', 'o2.co.uk', 'q', true]);
§ _gaq.push(['_addOrganic', 'zen.co.uk', 'q', true]);
§ _gaq.push(['_addOrganic', 'enta.net', 'q', true]);
§ _gaq.push(['_addOrganic', 'thus.net', 'q', true]);
§ _gaq.push(['_trackPageview']);
Friday, 6 June 14
![Page 110: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/110.jpg)
www.ivantage.co.uk
110
Custom Campaign fields
Friday, 6 June 14
![Page 111: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/111.jpg)
www.ivantage.co.uk
111
Custom Campaign fields (Async)
Friday, 6 June 14
![Page 112: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/112.jpg)
www.ivantage.co.uk
112
Tracking to Urchin and GA
Friday, 6 June 14
![Page 113: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/113.jpg)
www.ivantage.co.uk
113
Tracking mobile apps and low-‐end devices
§ http://code.google.com/mobile/analytics/docs/§ iOS and Android applications
§ Non-‐JavaScript devices§ Server-‐side code
Friday, 6 June 14
![Page 114: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/114.jpg)
www.ivantage.co.uk
114
Tracking frames and iframes
§ Considerations§ Frame and Frame source will both have Tracking Code
§ Where is Frame source hosted?§ Another domain?
§ What will happen to users’ cookies?
§ ivantageaaa.co.uk (Example A7)§ When you can tag your remote hosted source
Friday, 6 June 14
![Page 115: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/115.jpg)
www.ivantage.co.uk
115
Tracking Adobe Flash
§ http://code.google.com/apis/analytics/docs/tracking/flashTrackingIntro.html§ Bridge Mode
§ Control over Flash hosting
§ AS3 Mode§ No control over Flash hosting
§ Flash/Flex
Friday, 6 June 14
![Page 116: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/116.jpg)
www.ivantage.co.uk
116
Tracking Microsoft Silverlight
§ http://code.google.com/apis/analytics/docs/tracking/silverlightTrackingIntro.html
Friday, 6 June 14
![Page 117: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/117.jpg)
www.ivantage.co.uk
117
Break time
Friday, 6 June 14
![Page 118: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/118.jpg)
www.ivantage.co.uk
118
Tracking E-‐commerce transactions
§ http://goo.gl/kjBsTB
§ https://developers.google.com/analytics/devguides/collection/gajs/methods/gaJSApiEcommerce§ Thank you for your order page
§ Key concept§ Use Transaction Source Filter for easier auditing
§ Use E-‐commerce for non E-‐commerce!
Friday, 6 June 14
![Page 119: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/119.jpg)
www.ivantage.co.uk
119
E-‐commerce tracking
Friday, 6 June 14
![Page 120: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/120.jpg)
www.ivantage.co.uk
120
E-‐commerce (Async)
Friday, 6 June 14
![Page 121: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/121.jpg)
www.ivantage.co.uk
121
Enhanced Ecommerce§ New JavaScript library -‐ ec.js
§ Product data (productFieldObject)
§ SKU, Name, Brand, Category, Price, Variant, Price, Quantity
§ Product impressions data (impressionFieldObject)
§ Impressions in lists (results) and categories
§ Product promotion data (promoFieldObject)
§ ID, Name, Creative, Position
§ Product and promotion action
§ Click, detail, add, remove, checkout, checkout_option, purchase, refund, promo_click
§ Purchase or Refund
§ Transactional action data (actionFieldObject)
§ Transaction, affiliation, revenue, tac, shipping, coupon, list, step, check out option
Friday, 6 June 14
![Page 122: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/122.jpg)
www.ivantage.co.uk
122
Google Analytics APIs§ Configuration API
§ Core Reporting API
§ Embed API
§ MCF API
§ Metadata API
Friday, 6 June 14
![Page 123: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/123.jpg)
www.ivantage.co.uk
123
Data Export API§ Best way to explore
§ Query Tool
§ http://ga-‐dev-‐tools.appspot.com/explorer/
§ Dashboarding
§ Embed API
§ Easy Dashboard Library
§ Trackboard
§ http://www.trakken.de/trakkboard/
Friday, 6 June 14
![Page 124: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/124.jpg)
www.ivantage.co.uk
124
Data Export API -‐ applications
§ Certified Applications§ http://www.google.com/analytics/apps/search/apps
Friday, 6 June 14
![Page 125: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/125.jpg)
www.ivantage.co.uk
125
Data injection
§ Campaign tracking§ Pageview tracker§ Event tracking§ Social interaction tracking§ Custom variables§ E-‐commerce
§ Now, The Measurement Protocol!
Friday, 6 June 14
![Page 126: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/126.jpg)
www.ivantage.co.uk
126
Telephone tracking integrations
§ A number of “API” integrations§ http://www.google.com/analytics/apps/search/apps?q=&category=110
§ Best?§ http://www.seoverflow.com/call-‐tracking/roll-‐your-‐own-‐phone-‐call-‐tracking-‐
program-‐it-‐is-‐easy/
Friday, 6 June 14
![Page 127: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/127.jpg)
www.ivantage.co.uk
127
CRM integrations
§ Web lead form to CRM§ utmz cookie§ http://cutroni.com/blog/2009/03/18/updated-‐integrating-‐google-‐analytics-‐
with-‐a-‐crm/§ UserID
Friday, 6 June 14
![Page 128: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/128.jpg)
www.ivantage.co.uk
128
Tag management
§ Increasingly complex to manage§ Especially in a corporate deployment
§ Tag once, deploy many§ Services
§ http://www.searchdiscovery.com/satellite/tag-‐management-‐systems/§ http://www2.sitetagger.co.uk/solutions/§ http://ubertags.com/§ http://eu.tagman.com/§ http://www.tealium.com/index.html§ http://supertag.datalicious.com/integrations/§ http://www.opentag.qubitproducts.com/§ http://ensighten.com/
Friday, 6 June 14
![Page 129: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/129.jpg)
129
www.ivantage.co.uk
75
Getting help and going further§ Help Centre
§ https://support.google.com/analytics/
§ Blog§ http://analytics.blogspot.com/
§ Forum§ https://productforums.google.com/forum/#!forum/analytics
§ Developers§ https://developers.google.com/analytics/
§ ivantage§ [email protected]
§ Avinash’s Blog§ http://www.kaushik.net/avinash/
§ Brian’s Blog§ http://www.advanced-web-metrics.com/
Friday, 6 June 14
![Page 130: Google Analytics Training 301](https://reader038.vdocuments.net/reader038/viewer/2022110115/54c66e274a79594a538b4605/html5/thumbnails/130.jpg)
130
www.ivantage.co.uk
76
Feedback§ http://www.ivantage.co.uk/feedback§ [email protected]§ Write an honest, considered and fair review to receive for each day attended:
Friday, 6 June 14