google analytics tutorial october 2013
DESCRIPTION
Discusses the basic navigation in Google Analytics, creating custom reports, widgets, importing dashboards, emailing reports and lists all the dimensions and metrics Google analyzes at this time - Oct 2013. http://www.coolchecks.netTRANSCRIPT
By Sherry at Coolchecks
Google Analytics Gathers Massive Amounts Of Data
Organizes It
And Creates Something
Meaningful To Us
How Is Your Website Doing?
How Do Visitors Get To Your Site?
How Long Do They Stay?
Which Pages Do They Visit?
What Keywords Are Used?
What Are People Saying About It?
Where Do People Exit?
Number Of Page Views
Which Mobile Devices Perform?
4 Steps GA Takes To Organize Data
Best of Google Analytics• Free for most people• Easy to install tracking code• Emailing reports keeps you up to date on web
performance• Find weak pages, keywords• Identify best days to offer promos• Identify exact days of traffic surges and drops• Identify best pages• Analyzes site speed• Optimize sites based on this information
Analytics Help Us ToBased
On Reports
Make Change
s
Test Change
s
Refine Change
s
Find Insights
Data Needs To Be Read
Much like a person who gets an x-ray needs a doctor to diagnose problem areas.
Two Components Of All Analytics Data
All measurements occur with a variety of dimensions and metrics combined.
What Are Dimensions?
Which Dimensions Are Used?• There are 110 dimensions to choose from and
many dimensions can be used in tandem with each other
• Following you will see a comprehensive list of all of the dimensions available
• Dimensions are not usually reported by themselves, but with a metric or a series of metrics
110
Dimensions
2013
What Are Metrics?
108
2013
Learn How To Use Measurement Tools• Set up your own account• Free to people who have less than 10M visitors
per month• Sign up at http://www.google.com/analytics• Add a website property to your account• Verify the property • Add tracking coding to all your pages• Let Google begin collecting data
Coding Looks Like This • <script type="text/javascript">
• var _gaq = _gaq || [];• _gaq.push(['_setAccount', 'UA-3956477-2']);• _gaq.push(['_trackPageview']);
• (function() {• var ga = document.createElement('script'); ga.type = 'text/javascript';
ga.async = true;• ga.src = ('https:' == document.location.protocol ? 'https://ssl' :
'http://www') + '.google-analytics.com/ga.js';• var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);• })();
• </script>
***Insert your unique property ID on line 3 UA-YourPropertyNumbers***
Features To Master• Dashboards• Standard Reports• Custom Reports• Calendars • Sorting Options• Increase #’s of Viewed Records
Your Dashboard
• Collection of reports you deem most important to your business
• Can import starter dashboards or reports from others
Dashboard Layouts
Create Widgets For Dashboards
Widgets can be created, then dragged to locations you choose.
Create Pie Charts
Create Bar Graphs
Create Line Graphs
Create GeoMaps
Areas in dark blue are where most visits are coming from
Create Tables
4 Types of Standard Reports• Audience – Where & When• Acquisition of Customers – SEO, Paid • Behavior – Browsers, Devices, Site Speed, Content• Conversions – Customized Goals
Calendar Tool
Comparison Calendars
Calendar Views
Using Annotations
Custom Reports• You choose the dimensions and metrics you want• Hundreds of combinations are possible• Do it yourself or import custom reports from a
library of premade reports
Creating Goals
Setting A Goal Page
Assigning Pages To Goals
Adding Users
People add users who can help them interpret results or do custom work for them with Pay Per Click Advertising or Tracking
Advanced Google Analytics• Ecommerce tracking• Event Tracking • Google Adwords & PPC tracking• Goals• Funnels• API use• Using A/B testing• Setting Custom Variables• Conversion Tracking• Product Tracking
Best of Google Analytics• Free for most people• Easy to install tracking code• Emailing reports keeps you up to date on web
performance• Find weak pages, keywords• Identify best days to offer promos• Identify exact days of traffic surges and drops• Identify best pages• Analyzes site speed• Optimize sites based on this information
For Best Website Performance• Follow current updates to web algorithms• Use new Google Analytics features• Monitor websites • Test• Evaluate• Test Again
• Thanks for watching ~ Sherry Tingley