Google

TEAM 5

GOURAV NAGAR, PRACHI MULE, VISHAL PAREEK, SARITH SOMASUNDARAN

Content

Introduction

History and Timeline

Problem Faces

Risk Involved

Recommendation & Conclusion

Introduction

Founders: Larry Page and Sergey Brin

Rank ordered random search results by relevancy

Used links to determine the importance of individual webpages

Google: Simple, innovative user interface

Schmidt’s mission: “To organize the world’s information and make it universally accessible and useful”

Led to leverage the core search and advertising capabilities into blogging, online payments and social networks

2012: Sales – $38 billion, employees – 30,000

Timeline

Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages.

In 2000, Google introduced AdWords, a self-service program for creating online ad campaigns. Today our advertising solutions, which include display, mobile and video ads as well as the simple text ads we introduced more than a decade ago, help thousands of businesses grow and be successful.

On April Fools' Day in 2004, Google launched Gmail. Our approach to email included features like speedy search, huge amounts of storage and threaded messages.

Google’s Initial Public Offering of 19,605,052 shares of Class A common stock took place on Wall Street on August 18, 2004.

Google acquired digital mapping company Keyhole in 2004, and launched Google Maps and Google Earth in 2005. Today Maps also features live traffic, transit directions and street-level imagery, and Earth lets you explore the ocean and the moon.

In 2006, Google acquired online video sharing site YouTube. Today 60 hours of video are uploaded to the site every minute. Cat videos, citizen journalism, political candidacy and double rainbows have never been the same.

Amidst rumors of a “Gphone,” Google announced Android—an open platform for mobile devices—and the Open Handset Alliance, in 2007.

In June 2011, Google introduced the Google+ project, aimed at bringing the nuance and richness of real-life sharing to the web, and making all of Google better by including people, their relationships and their interests.

Problem

Ambidextrous organization structure - Sustainable?

Recommendation 

Although Google allows its employees to utilize 20 percent of their time for independent innovative projects, there should be a periodical formal review of the progress of these projects.

In addition to focusing solely on developing new innovative projects, there should be focus on the maintenance of existing products.

This will provide guidance to the developers and eliminate ideas that are not feasible.

Once successful, Google should also use this organic structure in other departments (e.g. marketing).

Thank YouQuestions/Comments?