google display and video advertising plan
TRANSCRIPT
![Page 1: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/1.jpg)
Google Display Network and
Video Advertising Plan
New Store Openings
![Page 2: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/2.jpg)
Contents
• Objectives
• Strategy
• Marketing Elements
• Targeting
– Display Keywords and Interests
– Placements
• Audience
• Digital Ads Campaign
• Video Campaign
• Influencer Program
• Costing
![Page 3: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/3.jpg)
Objectives
• CREATE A HUGE BUZZ
– The campaign will strongly focus on promoting the New Store Opening
event over the digital space and hence use all digital channels to ensure
a maximum possible reach among the target audience.
• BRAND AWARENESS
– Market the Grand launch news across KSA an Non-KSA Markets for a
duration of 10 days
• ENGAGEMENT
– Increase social media and in-store customer engagement by promoting
on social media and encouraging the target audience to visit the website
![Page 4: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/4.jpg)
Strategy
• Market entire new store opening in KSA and NON KSA markets by
creating ads and using all digital channels to market the Event.
– ONLINE
– YOUTUBE
• Create a humorous informative Video Ad.
• 3 Components of overall strategy
– Social Media
– Internet Marketing
– Video Marketing
![Page 5: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/5.jpg)
Campaign Summary
Digital Campaign
Call to Action
Text based
Responsive ads.
Social Media
Campaign
Contest
Insta hashtag
3d projection
Live Streaming
YouTube Video
Campaign
In-stream ads.
Discovery ads.
Influencer Program
Campaign Overview
![Page 6: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/6.jpg)
Marketing elements
Digital Channels
Influencer pages
YouTube
Social media
Channels
![Page 7: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/7.jpg)
Targeting
• DEMOGRAPHICS:
– LOCATION: KSA AND NON-KSA
• AD FREQUENCY: 3, THE ADS. WILL BE SERVED ONLY 3 TIMES PER USER.
• DEVICE:
– ALL COMPUTER, MOBILE AND TABLET, HOWEVER ADS. WILL BE SERVED MORE ON MOBILE DEVICES.
• AGE: 16-35 yrs.
• GENDER: BOTH MALE AND FEMALE AUDIENCE
• LANGUAGE: AS THE TARGETED AUDIENCE IS MAILNLY ARABIC SO WE WILL
TARGET 2 MAIN LANGUTGES IN GCC ENGLISH AND ARABIC.
![Page 8: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/8.jpg)
Audience insights
Max. potential reach among our
target audience is 18 to 34 yrs.
![Page 9: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/9.jpg)
Display Keywords and Interests
Show ads on sites related to our
business and website.
Target audience based on their
Interests and Re-marketing
![Page 10: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/10.jpg)
• We will segment the audience
on 3 main factors:
• Demographics
• Interests
• Topics
• By digital ads. We will have a
potential to reach 10M
audience, this however would
depend on the budgets.
Audience Segments
![Page 11: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/11.jpg)
DIGITAL CAMPAIGN
Image and text ads, for meeting different objectives
![Page 12: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/12.jpg)
Placements
Show ads on specific
websites.
The can be placed on
an entire website, a
subset of a website (such
as a selection of pages
from that site), or even
an individual ad on a
single page.
![Page 13: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/13.jpg)
Viewable
Impressions 19
million
Performance Forecast - Digital campaign
Total Cost AED 15,000
*CPM: Cost per 1000 impressions
![Page 14: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/14.jpg)
Viewable
Impressions 500k
Top Website Targeting
![Page 15: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/15.jpg)
Digital Ads.
• Ads will be served on
most relevant websites,
blogs, online
newspapers, topics,
keywords across the
web in GCC.
![Page 16: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/16.jpg)
• These ads are aimed to increase
website clicks by having a Clear
Call to Action
Digital Ads. (Call To Action)
• Audience: Show ads to people likely
to be interested in fashion keywords
and also on webpages, apps, and
videos related to these keywords
![Page 17: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/17.jpg)
• Minimalist ads
• Ad. Without Image
• The aim is to convey
the Grands Opening
message in the
simplest of texts
Digital Ads. (Only text)
![Page 18: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/18.jpg)
Responsive Ads.
![Page 19: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/19.jpg)
VIDEO CAMPAIGN
To be served in different media and formats across GCC
![Page 20: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/20.jpg)
Video Ads.
• We will create video ads. And the same ads will be delivered
across YouTube for all the users in GCC.
• The ads. will also be served on different relevant websites
containing fashion, shopping, beauty related content and
online blogs that partner with YouTube.
• Interest groups: Fashionistas, Fast Food Cravers, Gamers,
Shoppers, Thrill seekers, music lovers.
![Page 21: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/21.jpg)
In-Stream Video Ads.
• In-stream video ad will play before another video on either
YouTube or the Website Network,
• Viewers can choose to skip our ad. after a few seconds.
• We pay when a viewer watches 30 seconds of our video (or
less if the duration of the video is shorter than 30 seconds) or
engages with your video, whichever comes first.
![Page 22: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/22.jpg)
PARTNER WEBSITES VIDEO ADS
IN-STREAM ADS.
![Page 23: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/23.jpg)
• It can run on YouTube search results, next to related
videos, on the YouTube homepage, or on partner
sites and apps.
• This ad will show differently, depending on the
website or where on YouTube it appears.
• We will pay only when someone clicks our ad to
watch our video.
Video Discovery Ads.
![Page 24: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/24.jpg)
YOUTUBE OVERLAY NEWSPAPER
YOUTUBE SEARCH RESULTS ON YOUTUBE RELATED VIDEOS
![Page 25: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/25.jpg)
SOCIAL MEDIA CAMPAIGN
Prime objective of awareness and engagement
![Page 26: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/26.jpg)
Social Media Campaign
• Facebook Competition
• Live Video streaming
• 3D Projection
• Insta #hashtag and repost
![Page 27: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/27.jpg)
SOCIAL MEDIA LIVE STREAMING
• The entire new store opening event will be casted
live over the facebook twenty4 page and
Instagram page.
• There will be regular tweets on the day of launch.
![Page 28: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/28.jpg)
FACEBOOK CONTEST
• The aim of the competition is to create hype
prior to store launch and drive online
engagement.
• A post will be uploaded on facebook with
relevant options.
"We are expanding in KSA! Guess which city we
are opening our next store and you could stand
a chance to WIN twenty4 shopping voucher!"
![Page 29: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/29.jpg)
3D PROJECTION
• The 3D Projection will
start 3 days prior to
store opening.
• The store opening
dates and Spring
collection videos will
be displayed on the
screen.
![Page 30: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/30.jpg)
INFLUENCER PROGRAM
Bahrain, Oman & Kuwait
![Page 31: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/31.jpg)
INFLUENCER PROGRAM
• INFLUENCER STORE VISIT
influencer visits the store during store launch and takes
pictures and videos in-store.
• STORE PICTURES
The influencer content created in-store same content is
uploaded over social media on his account and same
content is reposted on twenty4 page.
![Page 32: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/32.jpg)
• Followers
74,700
• Engagement
Rate 1.1%
• Cost AED 10,000
• Will upload
pictures before
and after the
store visit.
BAHRAIN INFLUENCER - shaimarahimi
• 90% advertising content
![Page 33: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/33.jpg)
Followers 11,300
Engagement Rate 2.3%
Cost AED 1,500
Will go to store, take
pictures and upload it
on instagram and
snapchat
OMAN INFLUENCER – alialmarhoon1
90% advertising content
![Page 34: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/34.jpg)
Followers 249,000
Engagement Rate
.64%
Cost AED 12,000 per post on Instagram
and snapchat
including store visit
Can go to store, take
pictures and upload
it on instagram and
snapchat
50% advertising content
KUWAIT INFLUENCER - dalaliinq
![Page 35: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/35.jpg)
Followers 211,000
Engagement Rate .99%
Cost AED 11,500 per post on Instagram
and snapchat
including store visit
Will go to store, take
pictures and upload
it on instagram and
snapchat
KUWAIT INFLUENCER - athari.blogger
70% advertising content
![Page 36: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/36.jpg)
Followers 157,000
Engagement Rate 1.1%
Cost AED 11,500 per post on Instagram
and snapchat
including store visit
Will go to store, take
pictures and upload
it on instagram and
snapchat
KUWAIT INFLUENCER - shaikhaalroumi1
20% advertising content
![Page 37: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/37.jpg)
INLEUENCER PROGRAM 2 (video making)
• Video story with top influencers.
• Tie-up with top influencers across social media and
create a short story.
• Huge opportunity to create influencer and brand
based content to be marketed to target audience.
• https://www.youtube.com/watch?v=-E7fCVCZz-g
![Page 38: Google Display and Video Advertising Plan](https://reader034.vdocuments.net/reader034/viewer/2022042723/58cf48aa1a28aba17e8b459b/html5/thumbnails/38.jpg)
Costing
Elements Cost
Digital campaign 15,000
Social Media Campaign 10,000
YouTube Campaign 5,000
Influencer Program 27,000
Total Cost 57,000