google free tools | john caldwell | creatorseo
DESCRIPTION
Enterprise Ireland eMarketing Event - Kilkenny 21st March 2013TRANSCRIPT
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Introduction
� Google offers a variety of free tools to help you
build your online business.
� These include creating social networks, site maps,
track site statistics and much more.
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Today we will cover
� Google analytics for websites
� Promote your business using Google+ and Google Places
� Make Google aware of your site updates using Webmaster Tools
� Advertise on Google using Google Adwords
� Generate revenue using the Google AdSense program
� Track your brand or even competitors using Google Alerts
� Find out what is trending using Google Trends
� We will also look at Google Insights, Google Keyword Tool,
YouTube, Google Maps and Gmail.
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Google Apps
• Most are free and ‘hosted in the cloud’ by Google
• Easy to use
• Allows staff and outside contacts to communicate and collaborate online
• Email includes anti-virus software and spam filtering.
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Google Sign in
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• @gmail.com or [email protected] - Free
• 10 GB Free Space
• >10 GB - Monthly charge per user
• Email on your mobile
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• Reminders to mobile and inbox
• Multiple and share calendars
• Free
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• 5GB Free storage then Monthly charge for Drive
• The Cloud - access files anywhere
• Docs, Sheets and Slides editors: multiple people can work
on the same documents at the same time.
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Google DocsFree web-based programs:
•word processing,•spreadsheet and•presentation programs
-Create, edit and save documents -Collaborate with multiple people at the same time -On-screen chat window for spreadsheets, and document revisions show you exactly who changed what, and when.
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Google Contacts
• Store contacts
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Tools to use with your website
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Google Analytics – measurement tool for your website
• Understand how people interact with your website• Improve site content and design• Turn more visitors into customers• Engage the community
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Google Analytics – measurement tool for your website
•Where are the visitors coming from•Type of traffic
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Google Analytics – measurement tool for your website
•What social engagement do you have?
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Google Analytics – measurement tool for your website
•Where is your traffic coming from?•If you have goals set – what are the conversions?
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Google Webmaster Tools
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Google – No competitive site performance check
•Test your site on - www.mysiteperformance.com
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Google Translate
Quickly translate text or an entire web site
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Blogger
Free custom, hosted blog with features such as photo publishing, comments, group blogs, blogger profiles and mobile-based posting :
• Simple-to-use • Great for SEO
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Social
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Picasa
Organise and edit your photos in one place
Turn photos into movies, collages and/or slideshows
Share or link to your website
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Google Profile
A Google profile is simply how you present yourself on Google products to other Google users.
• You control how you or your business appear on Google
• You can include, links to your blog, online photos, and other profiles such as Facebook, etc.
• Will become important for authorship
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Google+
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Sample Google+ Account
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Sample Google+ Account
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Google hangouts
• Instant messaging• Free PC-to-PC voice chat and voicemail
• Send files to your contacts• Gmail notifications on your desktop
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Advertising
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Google Adwords
Google Adwords enables advertisers to reach the people who are interested in their products or services. Ads placed on a bid basis against assigned budgets.
- Google Search- Google Network
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Google Keyword Checker
Google Adwords enables advertisers to reach the people who are interested in their products or services. Ads placed on a bid basis against assigned budgets.
- Google Search- Google Network
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Google AdSense
Google AdSense is a flexible, hassle-free way to earn revenue by showing relevant and engaging ads alongside your online content.
- Google Search- Google Network
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Information
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Google News
Google News gathers information from nearly 10,000 news sources worldwide
You can personalise the news items that interest you!
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Google Alerts
Google Alerts are email updates of the latest relevant Google results
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Google Trends
Compare search volume patterns across specific regions, categories, time frames and properties.