google glass banking and social shopping
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Vision on using Google Glass for Banking and Shopping. How UX can look like for wearable apps. After first generation of portable mobile apps on smart phones, Google opens a new era of hardware. Apple to be expected soon with iWatch. We have presented our Vision on invitation by Emerce Mobile Convention 2013 in Amsterdam. We are Appsolute Value, an agency specialized in mobile technology services focussing on mobile retail and mobile finance (banking, payment, brokerage). We have been the first in Europe building a native direct mobile banking app in 2009. Curious how consumers and bankers will react on our first Glass concept for banking and social shopping.... More on Mobile Apps and Google Glass at the blog at http://www.mobilesolutionsnetwork.blogspot.nl/TRANSCRIPT
The Apps economy
From Portable to Wearable Apps
Apps & Devices
Strategy, Design, Develop, Test, Deploy, Manage
Weapons of Mass-consumerism -
Disrupting traditional IT
By the way.....web is legacy
If you wonder what really changed.... The Customer !
Companies are no longer in control. Customer know what they want and they know more than
you. They have gained collective power at platforms you donot own. They want 24/7 access.
So every company need to reconnect !!
Your customer is not any more King, he is a Dictator !
APProach is Empower and Engagement
Portable Apps
Platforms - Relationship Dominators
Browser Based
Website created specifically
for mobile devices –
accessible through mobile
browsers, run inside the
browser, no download or
installation required
Pure Mobile Web
Embedded in the device
Application designed to run
on a specific mobile operating
system – download and
installation required
Pure Native
Applications
Cross-OS platforms tool to
develop Native applications
once ignoring mobile platform
Apps studio comes with
integrated server component
to ease integration effort
Some suites also added
appstore and MAM services
Multiplatform
Development
Enable the delivery of cost-
efficient mobile applications
Native Skin build once
Business functionality
realized by the wrapped web
app
Hybrid Web-Native
1 2 3 4
1.0 2.0
Dev. of Portable
Mobile Applications
< 2010 >2010
First roads to the Apps Economy Every mobile strategy comes with an apps strategy
Connect again your customers, fast-to-market, TCO
Proudly brewed, back in 2009 -
First Direct Mobile Banking App in Europe
http://www.youtube.com/watch?v=chKaPV3PMVg
How we innovated with portable apps
Transacting Interacting
Not extrapolating the web- fully use mobile UX
Paying
Shopping
Wearable apps
Touch - Apps & Devices
Strategy, Design, Develop, Test, Deploy, Manage
More sensors and Mass-consumerism -
Spur Mobile Health and Augmented reality
Meters, Sensors, Voice Control
– Cards, Clouds & Devices
So….it is not the same !!
Watch out marketers: Glass UI = Card + Timelines
Google has set rules of the new game:
Do not design as for smartphones, Glass has its own UI, make sure you understand how you have to
talk your customers…differently
No own advertising allowed – please the user, no clutter
Glass apps do not allow for payments – no freemium
No unexpected notification
An Appsolute Value Vision on a Glass Journey -
Banking, Paying, Shopping
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Google Glass Journey -
a Social Twist
Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
Google Glass Banking Journey –
Budget management
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved Copyright © 2013 Appsolute Value. All rights reserved
Google Glass Banking Journey –
Account Balance
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
Copyright © 2013 Appsolute Value. All rights reserved
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