How to use Google Hotel Finder tool

to increase your online visibility?

Google is not entering the OTA space and is not becoming an online travel agency. All bookings from the Google Hotel Finder take place on the hotel website or OTA website.

You no longer need to open a new browser tab for each hotel result, and then go hunting around for pictures. When you select a hotel in Hotel Finder, are shown a collage of images, Google Places revwithin the list.

How do travelers benefit from Google Hotel Finder?

A dynamic mapping tool that allows them to see hotels selected according to

location (Google has addressed this via the insertion pages)

and area popularity

the best user experience price availability.

Google is not entering the OTA space and is not becoming an online from the Google Hotel Finder take place on the

hotel website or OTA website.

You no longer need to open a new browser tab for each hotel result, and then go hunting around for pictures. When you select a hotel in Hotel Finder,

mages, Google Places reviews, and key information

How do travelers benefit from Google Hotel Finder?

dynamic mapping tool that allows them to see hotels selected according to

Google has addressed this via the insertion of a Google Map in the results

Google is not entering the OTA space and is not becoming an online from the Google Hotel Finder take place on the

You no longer need to open a new browser tab for each hotel result, and then go hunting around for pictures. When you select a hotel in Hotel Finder, you

iews, and key information

of a Google Map in the results

What do hotels earn with this?

- In return these hotels get an increased visibility. => OTAs must adapt to changes in behavior. (I have seen a hotel where you had only the property’s own website to book, no OTA )

Winners of the new Google Hotel Finder?

The OTAs because they are dominating the pricing menus in each hotel’s Google Places page.

The major hotel brand: Once they implement the Google API and start pushing real time availability and pricing information to Google, it becomes another direct online channel to pursue.

Who are the losers of Google Hotel Finder?

The OTAs because guests check a hotel on for instance Expedia but they do not book there. They book on the hotel branded website.