google in 2015 & authority content to increase traffic & conversions

Download Google In 2015 & Authority Content To Increase Traffic & Conversions

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  • Modern SEO & Authority Content.

    Strategies for 2015 and beyond.

    @davidjenyns

  • The holy grail.

  • SEO has changed.

  • Keywords Links

    Crawl Rankings

    SEO in 2004

    Great SEO isnt just about SEO.

  • Keywords

    Links Crawl

    Rankings

    SEO in 2014 Social

    Content

    Design & UX

    Speed

    Accessibility Email

    Press & PR CX

    Webspam Mobile

    Internationalization Localization

    Great SEO isnt just about SEO.

  • Googles leaked quality rating guidelines.

  • Biggest insight.

    EAT

  • The trump card.

  • Eric Schmidt"Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance; even the most fascinating content, if tied to an anonymous profile, simply wont be seen because of its excessively low ranking." - The excerpt came from the Wall Street Journal, whichquotedfromThe New Digital Age (1st Feb 2014).

  • Authorship is the answer.

    X

  • Insert respect my authrotiy.

  • How it works

  • Your scoreboard.

  • What is modern SEO?

  • Website. Content. Share.

  • Website. Content. Share.

    TechnicalOnpage SEOOffpage SEO

  • Website. Content. Share.

    TechnicalOnpage SEOOffpage SEO

  • Website.

  • The instructions are clear.

  • Quick loading.

    Responsive.

    Great user experience.

    Technical

  • Site speed.

    https://developers.google.com/speed/pagespeed/insights/

  • https://support.google.com/webmasters/

  • free report

  • Website. Content. Share.

    TechnicalOnpage SEOOffpage SEO

  • TechnicalOnpage SEOOffpage SEO

  • What about onpage SEO?

  • Whats good onpage SEO?

  • Keyword master list.

    Your names / brands / products

    Predictive & related searches

    Analytics & site searches

  • Cross check it & data driven.

  • Screaming Frog.

    www.screamingfrog.co.uk/seo-spider/

  • Map it.

    Map your site

  • 1 keyword per page

    Titles/description/body

    User #1

  • Website. Content. Share.

    TechnicalOnpage SEOOffpage SEO

  • TechnicalOnpage SEOOffpage SEO

  • Takeresponsibility.

  • Reputation management.

  • How do you stack up?

  • Website. Content. Share.

  • Content.

  • What is authority content ?The act of consistently creating and distributing helpful information and stories to gain the attention, engage and influence a clearly defined audience with the objective being to identify those who would benefit from your products / services.

    - David Jenyns

  • Helpful.

  • Consistent.

  • Attention, engagment, trust.

  • Video is the secret.

  • The fact is

  • AuthorityContent.com

  • Maximum Authority, Minimum Time.

  • Website. Content. Share.

  • Share.

  • Your blog.

  • Your database.

  • Your social.

  • SEO happens naturally.

  • Rules to share by.

  • Optimise everything!

    Tile Description Tags

  • Amplify the winners.

    PDF sharing

    Press Release

    Infograhics

    Guest posts

  • Isnt dead?

  • The way internet was meant to be.

  • youtube.com/theSEOmethod

  • raul +dave

  • dave car

  • What I learned from the Lego car.

  • Some better than others.

  • EAT.Website.Content.Share.

  • Good SEO vs Bad SEO.

  • free report

  • melbourneSEOservices.com/goodies

  • melbourneSEOservices.com/goodies

    @davidjenyns