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Modern SEO & Authority Content.
Strategies for 2015 and beyond.
@davidjenyns
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Keywords Links
Crawl Rankings
SEO in 2004
Great SEO isn’t just about SEO.
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Keywords
Links Crawl
Rankings
SEO in 2014 Social
Content
Design & UX
Speed
Accessibility Email
Press & PR CX
Webspam Mobile
Internationalization Localization
Great SEO isn’t just about SEO.
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Google’s leaked quality rating guidelines.
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Biggest insight.
• EAT
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Eric Schmidt"Within search results, information tied to verified online profiles will be ranked higher than contentwithout such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance; even the most fascinating content, if tied to an anonymous profile, simply won’t be seen because of its excessively low ranking." - The excerpt came from the Wall Street Journal, which quoted from The New Digital Age (1st Feb 2014).
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Authorship is the answer.
X
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• Insert respect my authrotiy.
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What is modern SEO?
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Website. Content. Share.
• <whiteboard text>
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Website. Content. Share.
• <whiteboard text>
TechnicalOnpage SEOOffpage SEO
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Website. Content. Share.
• <whiteboard text>
TechnicalOnpage SEOOffpage SEO
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The instructions are clear.
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• Quick loading.
• Responsive.
• Great user experience.
Technical
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Site speed.
https://developers.google.com/speed/pagespeed/insights/
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https://support.google.com/webmasters/
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Website. Content. Share.
• <whiteboard text>
TechnicalOnpage SEOOffpage SEO
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TechnicalOnpage SEOOffpage SEO
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What about onpage SEO?
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What’s good onpage SEO?
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Keyword master list.
• Your names / brands / products
• Predictive & related searches
• Analytics & site searches
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Cross check it & data driven.
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Screaming Frog.
www.screamingfrog.co.uk/seo-spider/
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Map it.
• Map your site
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• 1 keyword per page
• Titles/description/body
• User #1
<Insert keyword>
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Website. Content. Share.
• <whiteboard text>
TechnicalOnpage SEOOffpage SEO
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TechnicalOnpage SEOOffpage SEO
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Takeresponsibility.
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Reputation management.
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How do you stack up?
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Website. Content. Share.
• <whiteboard text>
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What is authority content ?“The act of consistently creating and distributing helpful information and stories to gain the attention, engage and influence a clearly defined audience with the objective being to identify those who would benefit from your products / services.”
- David Jenyns
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Attention, engagment, trust.
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Video is the secret.
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AuthorityContent.com
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Maximum Authority, Minimum Time.
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Website. Content. Share.
• <whiteboard text>
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SEO happens naturally.
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Rules to share by.
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Optimise everything!
• Tile
• Description
• Tags
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Amplify the winners.
• PDF sharing
• Press Release
• Infograhics
• Guest posts
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Isn’t <insert tactic> dead?
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The way internet was meant to be.
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youtube.com/theSEOmethod
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What I learned from the Lego car.
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Some better than others.
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EAT.Website.Content.Share.
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Good SEO vs Bad SEO.
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melbourneSEOservices.com/goodies
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melbourneSEOservices.com/goodies
@davidjenyns