google is making changes, how to prepare for them
Post on 16-Sep-2014
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DESCRIPTION
Google is making a lot of changes this year, penguins, pandas, and more. This presentation shows you how to diagnose the issues and how to make sure you are building the kinds of links that you'll need to be successful.TRANSCRIPT
Google’s Makin’ ChangesWil Reynolds - @wilreynolds
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Who saw my keynote last year?
@wilreynolds
Remember the title?
@wilreynolds
No more f****** shortcuts!!
@wilreynolds
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Any of your heroes ever
build a business “sculping pagerank”
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Fall in love with easy
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Fall in love with hard
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Video + Preso + Links
http://bit.ly/affsum2011
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Well some of ya’ll didn’t
listen
Penguin Slap!
CuttsYou
You
@wilreynolds
Cutts
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Penguin diagnosis
@wilreynolds
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Get your linksWebmaster Tools
Majestic SEOSEOmoz
@wilreynolds
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Opensiteexplorer.com
@wilreynolds
14@wilreynolds
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Ahrefs.com
@wilreynolds
20@wilreynolds
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If most of the sites you get
links from drop?@wilreynolds
Scale – Scale - Scale@wilreynolds
Grim Reaper
@wilreynolds
Who started changing that day?
@wilreynolds
We should have started changing earlier
@wilreynolds
1986@wilreynolds
How would you sell…Software
@wilreynolds
@wilreynolds
Have you exploited a temporary opportunity?
@wilreynolds
using…
@wilreynolds
CloakingDIGG
Network
Fake stumbles
10,000 pinterest accounts
LinkbaitReciprocal links
3 way link exchange IMG Alt
stuffingWhite textOn White
background
Buy text links in footers Buy text
links in copy
Private link network
Buy old domains and
301 them
@wilreynolds
Anything add value? Any conversions?Is that what we are?????
@wilreynolds
#RCS is tough
@wilreynolds
#1 goal
@wilreynolds
Making someone’ life easier
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Intent to HELP?
@wilreynolds
@wilreynolds
You tell me…
@wilreynolds
Wouldn’t it just be easier to get the answer?
@wilreynolds
@wilreynolds
Travel Search Engine(affiliates)
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Oh ZapposOh Hipmunk
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds100+ videos…quality!!
@wilreynoldsREAL Fans, who take REAL
photos
@wilreynolds
@wilreynolds
@wilreynolds
Swingsets1.com code = SSONE100 $100 off any order!
@wilreynolds
Content Business?
@wilreynolds
treehugger
@wilreynolds
livestrong
@wilreynolds
If your version of building content is…
@wilreynolds
@wilreynolds
Swing Sets
@wilreynolds
Big brand + Authority + Thin
Content = Rankings@wilreynolds
@wilreynolds
Your competitors aren’t stupid
forever@wilreynolds
Smaller Players
@wilreynolds
@wilreynolds
@wilreynolds
Is your passion to make money?
@wilreynolds
Mine is to help.
@wilreynolds
Who’s going to “win”
long term?@wilreynolds
Passionate about buying old domains
for “link juice”?@wilreynolds
Buy expired domains & sell
them back?@wilreynolds
Build Community
@sauravrimal@wilreynolds
Rankings Bumpw/ Community
@wilreynolds
Google Search + Your
World@wilreynolds
@wilreynolds
@wilreynolds
Abuse of Authorship
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Articles / Blog posts
@wilreynolds
CTR Boost?
@wilreynolds
0% - 25% Boost but why…
@wilreynolds
Are you recognizable?
@wilreynolds
@wilreynolds
Speaking, helping people, producing video
@wilreynolds
@wilreynolds
Event Listings
Tickets
Band history
Members
Songs / AlbumsNews
@wilreynoldsTicket Brokers | Concert
Providers
@wilreynolds
@wilreynoldsZoo | Local “to-do” sites
@wilreynolds
@wilreynoldsYelp, Yelp, Yelp
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynoldsTravel Affiliates
Google’s favoring brands….@wilreynolds
Finally rewarding brand activity@wilreynolds
no followersno engagementno cust. service
no content
@wilreynolds
WINNER!@wilreynolds
Game OVER!
@wilreynolds
How about you…
@wilreynolds
Engage@wilreynolds
Rabid Fans@wilreynolds
Stand for something@wilreynolds
Share their expertise@wilreynolds
Building followersis the new link building
@wilreynolds
Do influencers share 20 dollar articles?
@wilreynolds
@wilreynolds
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http://bit.ly/guest-post-gdoc
@djchrisle
@wilreynolds
Use it onLink Reports
Use it onBlog commenters
http://bit.ly/export-commenters
@djchrisle
W/O real commenters...USELESS
Get new content ideas that convert
Conversions fromArticles
DirectoriesLink networks
bit.ly/conversions-and-links
@jasonacidre
How to start building community?
Build the QUALITY assets they won’t
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Then start telling the world
@wilreynolds
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App for that
@wilreynolds
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Hootsuite?
@wilreynolds
142@wilreynoldsIntegration FTW!
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Go right to Twitter…
@wilreynolds
144@wilreynolds
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http://bit.ly/content-ideas1
@seogadget tool = more ways to help
@wilreynolds
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Pick on someone
@wilreynolds
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who has stronger engagement
@wilreynolds
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I’m gunning for RandFish@wilreynolds
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I’m making (NO) headway@wilreynolds
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What’s been the downside?
@wilreynolds
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Think about that!
@wilreynolds
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Pick 1 person and try to OUT “HELP”
them@wilreynolds
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Notout linkout blog
out funnythem
OUT HELP!@wilreynolds
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Lets get started@wilreynolds
@wilreynolds