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google paid and organic search - integrated strategy that works

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COMPANY LOGO Google Paid and Organic Search - Integrated Strategy That Works Cebu Digital Marketing Meetup - July 4, 2015 Jun Baranggan Cebu Digital Hub

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Page 1: Google Paid and Organic Search - Integrated Strategy That Works

COMPANY LOGO

Google Paid and Organic Search - Integrated Strategy That WorksCebu Digital Marketing Meetup - July 4, 2015

Jun BarangganCebu Digital Hub

Page 2: Google Paid and Organic Search - Integrated Strategy That Works

Basic SEO and PPC integration Points - SEW

1. Use PPC keyword data to inform the organic content and optimization

strategy. Use organic referral data to inform the creation and

optimization of new PPC ad groups.

2. Leverage PPC ad copies in organic snippet text to optimize click-through

rates. Much easier to test what's working in paid campaigns, which

always put relevant messaging and a call-to-action forward, than to

iterate and refine in organic placements.

3. More visibility is better. A bigger footprint in search wins.

Page 3: Google Paid and Organic Search - Integrated Strategy That Works

Use PPC keyword data to inform the organic content and optimization strategy. Use organic referral data to inform the creation and optimization of new PPC ad groups.

Page 4: Google Paid and Organic Search - Integrated Strategy That Works
Page 5: Google Paid and Organic Search - Integrated Strategy That Works
Page 6: Google Paid and Organic Search - Integrated Strategy That Works

Leverage PPC ad copies in organic snippet text to optimize click-through rates. Much easier to test what's working in paid campaigns, which always put relevant messaging and a call-to-action forward, than to iterate and refine in organic placements.

Page 7: Google Paid and Organic Search - Integrated Strategy That Works
Page 8: Google Paid and Organic Search - Integrated Strategy That Works

More visibility is better. A bigger footprint in search wins.

Page 9: Google Paid and Organic Search - Integrated Strategy That Works

Lamp doesn’t work

Page 10: Google Paid and Organic Search - Integrated Strategy That Works

Thank You


Performics OneSearch (Paid & Organic) Deck

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The Traffic Trifecta: Driving More Sales Through Paid Search + Organic Social + Paid Social

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AFFILIATE MARKETING - Merchant Acquirers' … Good, The Bad...Main Types of Affiliate Marketing • Organic SEO - Google | Bing | Yahoo • Paid Search - Display Banners | Pay Per

Transition from Organic to Paid Social Media Marketing

Social Media Marketing: Paid v. Organic

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Understanding the relationship between paid and organic campaigns

Google Analytics 202 - Analysing organic search, paid search, in-bound social media and attribution modelling

Pigeons, Packs & Paid: Google Local 2015

Different between paid & free results of google

The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe

Google and 180fusion Seminar on Paid Search Success

Google Analytics Tactics For Paid Search

Organic vs Paid Social Content

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Search Engine Optimization, Organic & Paid Search

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Total Search Marketing Optimization: Testing Paid vs. Organic Search

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Instagram Marketing in 2016: Organic, Paid, and Partnered

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Google and 180Fusion Discuss Successful Paid Search Strategies

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Facebook Organic + Paid Strategy For Business

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