google panda revelations

Google Panda Revelations

Copyright 2011 Calvin Merrick, BrightIMarketing.com

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The New Google Panda Algorithm Update and How It Will Affect The Way You Build Sites and Do Business Online

The latest Google algorithm update was approximately a year in the making. It was released sometime around late January, early February, 2011 and called "Big Panda" by Google. Panda being the name of the principle Google employee behind this far-reaching new update. Outside Google, it has been coined "Farmer".

The Farmer name comes from an Internet marketer who believes that this update targets “content farms” and other low-quality content sites as described later in this document. Personally, I feel this may bear some truth. While content farms may not be the main focus, Panda/Farmer is most likely a continuation of Google's efforts to thin out the “bad content” and “content farm” herds.

While Google is constantly taking measures to eradicate these type sites, the major push appears to have begun in 2010 with two major algorithmic changes specifically focused on excluding low-quality sites from the search results. This new update has cause massive upheavals for some very well-known sites.

So what is involved in this latest update and how does it affect you? Read on and you will discover the answers to those questions as well as where your focus needs to be in order to benefit from the changes.

Low Quality Content Sites

Matt Cutts posted the following comment on January 21 2011, in the Official Google Blog...

"we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words--the sort of phrases you tend to see in junky, automated, self-promoting blog comments."

In the same post, he went on to say...

"And we’re evaluating multiple changes that should help drive spam levels even lower,


including one change that primarily affects sites that copy others’ content and sites with low levels of original content. We'll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites."

Remember earlier where I wrote that this is an extension of earlier algorithmic pushes. Take a look attThe snippet below. It is also from the January 21, 2011 Google blog post.

"As "pure webspam" has decreased over time, attention has shifted instead to "content farms," which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites."

As you can see, Matt Cutts used the term “content farm” and clearly reveals that not one, but two algorithmic changes were put in place in 2010 to specifically address content farms. He further defines content farm sites as those with “shallow” and “low-quality content”.

The new Panda update is simply a more aggressive extension of those efforts launched in 2010. As stated, Panda/Farmer is designed to filter out low quality content sites and scraper sites. Hmmm.... sounds like the same terminologies and definitions used for the 2010 updates.

Interestingly, Matt Cutts also claims that the signals used to detect low quality content cannot be "gamed". I will be addressing this in future issues of the TrafficMetrics Newsletter.

How Is The Quality of Your Sites?

My research also uncovered this fact. If you have enough low quality content on your site pages, the site as a whole could possibly take a hit in ranking. This includes losing search results positions for your targeted keywords.

There is a way to exclude such pages if they do exist on your site(s). Here is one suggestion offered by Google's Maile Ohye. She suggests that if you want to exclude the negative influence of low quality, low content pages on

your site, use a...


month and possibly longer.

Fewer crawls generally means slower indexing and slower indexing means less chance at getting listed anywhere in the search results pages, let alone in the top ten.

Ongoing Algorithm Changes

Google is by no means done with the Panda update; which in my opinion is more of an algorithm restructuring than a simple update. Matt Cutts states that the primary focus of these ongoing changes is to make low quality content and content farms less visible in the search results. On the flip side, it will bring increased visibility to original content creators.

This new algorithm restructuring will also continue to improve identification of scraped content. This means auto blog networks and link wheels that make use of scraped content will have a tough time gaining and maintaining search visibility.

Link Building Done Right

Despite the wide-spread Panda changes, quality links are still very important. It all comes down to two words “quality content”. Content that provides value to human readers.

In a rather surprising statement Matt Cutts said that articles syndicated across hundreds or thousands of pages do not yield valuable links. One Google representative, Duane, even went so far as to say: "don't do the article marketing stuff."

How much more definitive can it be? In so many words Google is saying article marketing is not as effective for getting backlinks as some other measures. Such an ominous warning must surely mean that article marketing is dead – right? Not so fast.

Some declarations from Google representatives should always be taken with one or more grains of salt. You will learn more about this if you are a member of the TrafficMetrics Newsletter.


http://www.brightimarketing.com/TrafficMetrics/

Matt Cutts goes on to say that links in press releases don't count towards PageRank value. The biggest benefit gained from press releases comes as a result of journalists reading and reporting on the content of press releases.

The bigger the organization for which the journalist works, the greater the potential visibility and circulation the message in your release gains. This will in turn lead to more visitors to your sites and pages. Backlinks resulting from this type exposure will be some of the best quality you can hope to get. The takeaway here is to produce and submit good quality, newsworthy press releases.

How Does It All Affect You?

According to the new requirements and restrictions, link wheels and low content feeder blogs and pages (ie; HubPages, article site pages, Blogger, Squidoo, etc.) are likely to take hits with regards to ranking and effectiveness. You will need to beef up your current feeder pages and sites and begin adding substantial content to any newly created feeder type blogs and pages.

It also means that if you are a one-person operation and you depend highly on scraped content, you will most likely take a hit--if you haven't already. Even sites like Suite 101, Ezinearticles and many other large sites have lost up to 90% of their search traffic for specific, targeted keywords!

Bottom line. You will need to begin creating deeper, more original and more value-laden content sites that benefit users. That is if you want to continue getting visitor traffic from Google. However, you also have the option to say the hell with Google and simply pay cash for all your advertising and marketing.

If you have been building valuable sites all along, you can pretty much continue with what you're doing. You generally will not be affected. I say generally because some sites that don't fall into the low quality or farmed content category have been affected. Of those that have appealed to Google, corrections have been made. Even Matt Cutts says that the updates are not perfect.


New Spot For Crappy Content

A New Marketing Education Regimen

If your primary Internet marketing education thus far has primarily involved the use of "spam technology", it may be time to get re-educated about the real objective. That objective is attracting visitors that convert into buyers. Online businesses whose foundations are built on gimmicks are short-term endeavors at best. Great offers, valuable content and good

Internet marketing practices generally result in successful, long-term business endeavors.

With regards to search engine marketing, it would appear that in the new Google reality, 10,000 links from low quality content sites may be a waste of resources and effort - and will be of little to no value for getting your main sites ranked.

In several documents and articles, Google alludes to the fact that the so-called penalty for these low quality links is simple – the links are ignored. This is why one good, relevant backlink from a quality content site can easily beat out a thousand trash links that Google doesn't even acknowledge.

There are a lot of other Panda and SEO myths that will be busted and explained in upcoming issues of TrafficMetrics. If you have not joined the list yet, I highly recommend that you do so now. Continued reliance on misinformation will cost you time and money.

This is by no means the end of the story. In fact, this report will probably raise more questions than it answers. You don't want to miss out on this, so get on the TrafficMetrics Newsletter list and stay informed.

Visit BrightIMarketing.com and get on the TrafficMetrics email list now.

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