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  • Google GOOGLE

  • Google

    AdWords

  • Google

    AdWords

  • 1998 2000 2003 2006 20101994 2014

    77M 400M 500M 1B 1.9B 3B

    Sources:Internet-live-stats

  • ...

    26

    84

    20

    Sources: We are social, Jan 2014

    35%

    125%

    31%

  • Sources: Nielson report , September-October 2013

    20%

    53%

    57%

    18%

  • An average concert The Pope election

    2005

    2013

    The smartphone adoption exploded in the past few years

  • Sources: We are social, Jan 2014

    51%

    94%

    95%

  • 23.50

    16.37

    3.25 2.83

    ()

    Sources: Nielson report , September-October 2013

    ...

  • TV

    Radio

    Outdoor

    Cinema

    Press

    Print

    Door Drops

    Direct Mail

    Magazines

  • ()

    ()

    ()

    ...

  • ()

    ()

    ()

    ()

  • 94%

    75%

    Sources: 2010 Compete Online Shopper Intelligence Study, March 2010 BIA/Kelsey consumer tracking study, 2010 Deloitte LLP Survey

    97%

  • We live in a multi-screen world

    (multi-screen)

  • Source: Comscore Matrix March 2013, worldwide.

    PCs dominateworking hours

    Tablets popular at night

    (9:00 - 18:00)

    (6:00 - 8:00)

    (19:00 - 21:00)

    (22:00 - 1:00)

    Mobiles brighten the commute

  • Google

    AdWords

  • #1

    #3Google Partners

    #2Google

    Google

    .

  • #1:

    its the perfect time to get started

  • +53% YoY

    2,005

    2,783

    4,248

    2012 20132011

    +39% YoY

    Source: DAAT -Digital Media- Spending- Report-2014, Thailand

  • Source: AMI Partners Research 2014

    Number of businesses in Thailand

    Offline67%Online

    33%

    1.5

    8.7

  • #2:Google

    you have tools to tap on

  • Source: DAAT -Digital Media- Spending- Report-2014, Thailand

    2%

    2%

    1%

  • I)

    II)

    III) YouTube

    IV)

    Google

  • Google

    I)

  • Source: StatCounter, Apr 2014.

    98%

    Google

    Google

  • nearest coffeeshop sf 7.43am

    superman showings 11.08am

    amc theater buy tickets

    5.37pm

    superman trailer 8.11

    am

    directions to nissan

    dealership 12.41pm

    candy crush download

    9.38pm

    auto lease deals 10.01

    am

    comic-con 2013 2.51pm

    best pizza delivery sf 10.26pm

    average mpg suv 10.30a.m

    who won glants game

    3.35pm

    tony pizza delivery 11.02pm

    ...

  • nearest coffeeshop sf 7.43am

    superman showings 11.08am

    amc theater buy tickets

    5.37pm

    superman trailer 8.11

    am

    directions to nissan

    dealership 12.41pm

    candy crush download

    9.38pm

    auto lease deals 10.01

    am

    comic-con 2013 2.51pm

    best pizza delivery sf 10.26pm

    average mpg suv 10.30a.m

    who won glants game

    3.35pm

    tony pizza delivery 11.02pm

  • Search

  • 1. Google

    ()

    2. Google

    3.

    /

  • II)

  • Base: Private smartphone users who use the Internet in general, n= 1000Q43a: Thinking about the last 6 months, how often have you used your smartphone to do a search in response to an ad you have seen in a magazine, on a poster, on TV or in a shop/business?

  • Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000Q48: Listed below are various products or services. For each of these products or services please indicate which statement applies to you.

  • The basics: Mobile Search Ads

  • AdWords Mobile Display Ads

  • III) YouTube

  • YouTube

  • YouTube Ad Format

  • In-Stream YouTube

  • Google

    IV) Google

  • Google Display Network

  • GDN 90%

  • Google

  • GDN

  • Dynamic remarketing can

    boost CTRs by

    450%

  • ROI () R

    RELEVANCE () R

    REACH () 24 80%

    R... Google AdWords

  • #3:Google Partners

    you dont have to do this alone

  • Google Partners

  • AdWords Google

    Google Partners

  • Google AdWords

    Google

  • AdWords

    1,500

    .

    !

    Google

    Google+ Community

    Google Partners

  • Google

    AdWords

  • Google Partners #1:

  • AdWords

    AdWords

    Analytics

  • Google Partners #2:

    .

  • case study Google

  • Google Partners #3: AdWords

    1,500

  • How should you leverage on Partners #3: Send THB 1500 offers to your new clients

    by accessing our promotional offers tab in the Partners porta

    Use AdWords promotional offers to help new clients get started with AdWords

    AdWords AdWords

  • Google Partners #4:

  • Google Partners #5:

    !

  • 3 ()

    Advertising Fundamentals

    Advertising Fundamentals Exam covers basic aspects of AdWords and online advertising including account management and the value of search advertising

    Advanced Search

    Advanced Search Exam covers intermediate-to-advanced best practices for managing AdWords Campaigns.

    Advanced Display

    Advanced Display Exam covers intermediate-to-advanced best practices for advertising on YouTube and the Google Display Network

    AdWords

  • Google Partners #6: Google

    Google+ Community

  • Google Partners #7: Google

    AdWords

    02-401-4567 - 9:00 - 17:00 .

  • 02-401-4567

    AdWords

    Google

    AdWords

    AdWords

  • Google : 02 401 4567

    Google

  • AdWords

    Google

    Google Partners

    Google

  • Google

    AdWords

  • With Google you can sell...

    Starting Your AdWords Business

    :

    Google: Search, Mobile

    :

    Google: Google, YouTube

    Direct Response Campaigns

    Google AdWords ...

    1

    Branding Campaigns2

  • Bases: Micro (n=208), Small (n=156), Medium (n=152)

    Source: Google, The Trusted Digital Media Advisor I: Building Your Business, 2013

    direct response

    direct response brand building

    direct response brand

    building

    brand building

    direct response

    brand building

    15%10%

    8%

    23% 22%

    15%

    46%51% 53%

    11% 11% 12% 12%

    5% 5%

  • ( Google)

    Landing Page Landing Page Conversion

    (Optimization)

    Conversion Optimization

    ...

  • Google

    AdWords

  • See what the client has to say:

  • Google Partners

    Google

    Key Takeaways

  • Next Steps

    1 Google Partnerswww.google.co.th/ads/joinpartners

    2 AdWords 02-401-4567