Google Internet Marketing Advantage

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What is Google?

Founded by Larry Page and Sergey Brin in 1998 Main competitors: Yahoo and MSN (Bing) Google has a huge user base Information regarding news, entertainment and so

much more

Why is Google so popular?

The team behind it is innovative and knows exactly what people are looking for.

User friendly Provides accurate results with the least time possible

which makes famous for it’s’ search engine’s speed. Instantly provides hyperlinks. ‘iGoogle’ “I'm Feeling LuckyTM” button Google maps Google translate

Known for changing their logo of their search engine according to occasion

Google is also known for its advertisement offers (Ad Sense for blogs)

Google books Recently Google decided to filter out all the junk

hyperlinks

Ways that allows Google to maintain its competitive advantage?

Google came up with “Don’t be evil” for unbiased information.

According to Hitwise rankings, Google is considered the dominant search engine in the world, with 65 percent of the total search market.

It developed an infrastructure that guarantees a fast and efficient search engine, which makes it the fastest search engine on the web

It offers multiple services: Google toolbar, Google Maps, Google Earth and Google New

It outreaches to mobile applications

Ranked the second out of twenty (7.63% visits share) Adheres to the changing needs of the consumers, and

enables users to search for a larger base of information

Google works as a: Calculator Dictionary Currency Converter Units of Measure Converter Internet marketing tool

What is Google Zeitgeist?

“The spirit of the times" that have several tools that give insight into global, regional, past and present search trends” ( Google,2011).

It is based on the accumulation of billions of queries that is searched on Google

All the quires are classified based on the size of the search requests in the search operations of the year.

For example, "the fastest rising" query means that Google have found the most common searches that were made in 2010

“The fastest decline" which means that it was very common in 2009 but its popularity declined in 2010.

Google Zeitgeist: UAE

Year: 2010

Many indications are toward social activities on the Internet such as (Facebook, YouTube and SMS services)

People are excited to know more about news and games on the Internet

The popular news sources that cover different countries (Malayala Manorama, Gulf News, the Times of India) that show the evidence of ethnic pluralism in the UAE

Based on the graph, the fastest rising queries in UAE are Burj Khalifa, Youtube , World cup 2010, hotmail sign in, and emirates nbd.

Based on the graph, the most popular people in 2010 are Justin Bieber, Shakira, Lady Gaga, Hussien al-Jasmi and Salman khan.

Year: 2009

2009 was an interesting year for people who are looking for access to information

The highest searched items include social networking sites, airlines such as Fly Dubai and Air Arabia.

People were also interested in understanding everything around them in the world (ex: recession and GDP)

Year: 2008

Memorable years and events are registered in 2008 People use Google to access information of the most

popular events that took place (ex: financial crisis locally and globally, and another the Emirates national ID)

Year: 2001 till 2007

No information included. All the information based on the important quires globally.

Suggested ways in which an internet marketer might make use of the Zeitgeist information

Zeitgeist helps consumers and clients to see trends and compare search activity for any topic they choose

The information provided can help an internet marketer to compare between the websites, places, celebrities and other things which have been the most popular throughout the years

Any Questions?

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