PROJECT ARA (PHONEBLOKS)

-BUILDING THE MODULAR SMARTPHONE

What is Project Ara?- Google’s hardware platform

for modular smartphones

- User can customize device hardware and look

- Opens up mobile devices market for parts manufacturers

OVERVIEW PROJECT ARA IS THE CODENAME FOR AN INITIATIVE BY GOOGLE THAT AIMS TO

DEVELOP AN OPEN HARDWARE PLATFORM FOR CREATING HIGHLY MODULAR SMARTPHONES.

THE PLATFORM WILL INCLUDE A STRUCTURAL FRAME THAT HOLDS SMARTPHONE MODULES OF THE OWNER'S CHOICE, SUCH AS A DISPLAY, KEYBOARD OR AN EXTRA BATTERY.

IT WOULD ALLOW USERS TO SWAP OUT MALFUNCTIONING MODULES OR UPGRADE INDIVIDUAL MODULES AS INNOVATIONS EMERGE.

THE FIRST MODEL OF THE MODULAR PHONE IS SCHEDULED TO BE RELEASED IN JANUARY 2015.

HARDWARE ARCHITECTURE

ADVANTAGES LOW PRICE

CHEAPER REPAIRS

CUSTOMIZATION

INCREASED LIFE

BATTERY LIFE

SUPPORT SPECIALISATION

 

DISADVANTAGES

SIZE OF THE PHONE

TESTING ISSUE

DESIGN

 

THANK YOUPRESENTED BY

UTTAM SINGH

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