google proof seo driving clickless direct traffic

Download Google Proof SEO Driving Clickless Direct Traffic

Post on 08-May-2015




2 download

Embed Size (px)


No more Google Slaps, index drops, and algo change headaches by replacing Google with affiliates driving clickless direct traffic. Experience level: Intermediate Target audience: Affiliates/Publishers Niche/vertical: Traffic David Favor, Owner, David Favor & Associates (Twitter @davidfavor)


  • 1.Direct Traffic MagicBack Story 2003Kennedy - $30,000/1000 people/week.My List - $300/1000 people/week.Direct Traffic Magic born when I ran these numbers.

2. Whats Direct Traffic?Technically: In Analytics, Direct TrafficHas No Referring Link.Practically: Conversation - Amplified +Bona Fide + Buzzified Amplified - Content Strategies + Tech. Bona Fide - Authentic + Valuable. Buzzified - Tribe Buzz You/Product. 3. Direct Traffic SourcesAd Cloaking, Email Embedded Links,Browser Bar Input.Our Focus is Browser Bar InputFrom Brand Traction.Rumor - IP Tracking DeterminesReal or Fake Direct Traffic. 4. Whats Exciting About Direct Traffic?Mindshare Management - Tribal BuzzOptimal Buyer CashflowEscape the SEO Shell Game 5. Mindshare Management Tribal BuzzAttract, Capture & Keep Top of Mind.Cloaked Gravity Well/Marketing Funnel.Baffle Competitors for Low or No Competition. 6. Optimal Buyer CashflowThe Ultimate Cashflow Feedback LoopTribal Buzz Creates Repurchase Persistence.Repurchase Persistence Creates More Tribal Buzz. 7. SEO Shell GameDetermine Working SEO + Tool Around It.Spammers Exploit It + Google Does Algo Change.Your Money Zeros + You Start All Over Again. 8. Direct Traffic Side EffectsTo Google, Direct Traffic Indicates True Value.Google PPC Slap AvoisionGoogle Index Drop Avoision.Google Algo Change Friendly.Google Human Reviewer Friendly. 9. Direct Traffic Excels at Tribe Building3 Types of Buyers.Each Has Pros/Cons.Design + Choose Your Buyers Well. 10. Customers One Night StandsPrice Centric.Burn Hours of Time + Gallons of Gas to save $1.Fast Cash.Low Profit. Small Ticket.Single Sales. High Return Rate. 11. Clients - CourtshipsValue Centric.Use You to Curate Value, to Save Their Time.Slower CashHigher Profit. Medium/Large TicketRepeat Sales. Low Return Rate. 12. Kin/Tribe - MarriagesJoint Venture Partners.High Profit Centric.Client Perks + Long Cycle, Persistent Cashflows.Parallel Sales. 13. Direct Traffic Design GuideGnosis Know Thyself + Your True Calling.Destiny Design GuideContent Design Template Writing + Speaking. 14. Message Design TemplateWhat you say.How you say, what you say.How long and how often you say it.Determine speed + magnitude of your outcome.Accelerants - Time, Tech, Money.Accelerants only speed up destiny. 15. Content Design ChecklistBrain Candy: Unique. Entertaining.Edutaining. Actionable.Tribe Relevant: Narrow. Concise.Stripped of Cruft + Fluff.Psychoactive: Creates State Change, Gravity +Stickiness.Implementation: Requires Little Time, Money,Energy or Expertise. 16. Practical Direct Traffic ChannelsClassified Ads - IP Range SpreadRefrigerator Magnets, LaminatedHow To Guides For Top of Mind.Conversations, Networking Introductions.Radio/Television/Podcast Spots + Interviews.Physical Books, E-Books & Print Magazines.Leverage Video Theft: Watermarks + Google Alerts+ Obfuscated Blog Comments. 17. Special ExampleCut Through Noise Accessing Highly QualifiedPre-Focused Groups.Practice Your Craft - Writing & Speaking.Rapid Tribe Building - Attract, Capture & Keep Kin. 18. 101Phase 1: Attend: Build Relationship withOrganizers + Attendees.Phase 2: Speak: Leverages Your Phase 1Relationships Into Speaking Engagements.Phase 3: Organize: Your Own Groups. 19. Additional ResourcesQuestions? Be in touch.Join Inside Track Party to Track My Adventures.Time for Questions?


View more >