google search network ppt
TRANSCRIPT
Google Search NetworkBuilding Successful Advertising Campaign
Google Adwords1.) Log into Your Google AdWords Account Login Here: www.google.com/adwords/
Google Adwords
Campaign SetupStart a New CampaignClick on the "+Campaign" Button.
Campaign SetupChoose “Search Network Only”
Campaign SetupEnter Campaign Name & Choose All Features
Campaign Setting
Adgroup Setup
Ad Creation
Add Keywords
Click on "Save Ad Group"
Account Structure
Ad Extensions• Sitelink Extension: The sitelinks ad extension shows links to
specific pages of your website under your ad text.
• Location Extension: Help people nearby find your nearest storefront or give you a call.
Ad Extensions• Call Extension: Let people click a button to give you a phone
call.
Desktop Preview
Mobile Preview
Ad Extensions• App Extension: Show a link below your ad text that sends
people to the app store or begins downloading your app.
• Review Extension: Showcase positive, third-party reviews from reputable sources.
Ad Extensions• Callout Extension: Add descriptive text to your ad to help
people learn more about what you have to offer.
• Structured Snippet Extension: Structured snippets allow your ads to highlight specific aspects of your products and services.
Ad Extensions• Price Extension: The new text ad extension shows pricing
information about products and services
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