google searchi'm feeling lucky team venus spring 2008 ©2008 google

Google Search I'm Feeling Lucky

Team Venus Spring 2008

©2008 Google


Overview

Team Venus Spring 2008

©2008 Google

10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,

000,000,000,000,000,000,000,000,000

GOOGOL The American Heritage Dictionary, 3rd Edition “Googol” n. The number 10 raised to the power of 100 (10^100) [A coinage]

Merriam Webster Collegiate Dictionary, 2006 Oxford English Dictionary, 2006

v. “To use the Google search engine to obtain information on the Internet.”

Web-based PortalDefinition

Portal - “Doorway”

A Web site or service that offers a broad array of resources and services, such as:e-mail, forums, search engines,online shopping malls.

Web Images Maps News Shopping Gmail more

What is a Web-based Portal?

Type Subsidiary of Time WarnerFounded in 1985 (as Quantum Computer Service)Headquarters New York

Type Public (NASDAQ:YHOO)

Founded Santa Clara, CA 1995

Headquarters Sunnyvale, CA

Type Search Engine

Founded 1996

Headquarters Oakland, CA

• Google does search

• Google believes in instant gratification

• “The perfect search engine would understand exactly what you mean and give back exactly what you want.”

» Larry Page, Co-Founder Google

Google History

Stanford University, 1998- Sergey Brin- Larry Page

PageRankAlgorithm that solved the problem of spam

Google Inc.

With $1.1 million initial investment, Google was

Incorporated on September 7, 1998

History


Sergey BrinBorn: August 21, 1973 (age 34)Moscow, Soviet UnionOccupation:Co-founder and President of Technology of GoogleSalary: USD 43,726 (2005)[1][2]Net worth: ▲US$18.7 billion[2]Spouse: Anne Wojcicki[3]Website: Stanford.edu/~sergey/

Larry PageBorn: March 26, 1973 (age 35)East Lansing, MichiganOccupation: Co-Founder & President of Products of Google Inc.Salary: $25,045 USD (2005)[1][2]Net worth: ▲ $18.6 billion USD (2008)[3]Spouse: Lucinda Southworth

• Type Public (NASDAQ: GOOG), (LSE:GGEA)• Founded Menlo Park, CA (September 7, 1998)• Headquarters Mountain View, CA• Key People

» Eric Schmidt, CEO/Director» Serge Brin, Co-Founder, Technology President» Larry Page, Co-Founder, Products President» George Reyes, CFO

• Industry Internet, Computer Software• Revenue US $16.593 billion [UP]56% (2007)• Net Income US $4.203 billion [UP] 25% (2007)• Total Assets US $22.335 billion (2007)• Total Equity US $22.689 billion (2007)• Employees 19,156 (March 31, 2008)• Website www.google.com

PageRank (Core Competence)Created when web-based search engines were becoming popular (Patent granted on September 4, 2001)

Eric Schmidt joined Google in 2001– Sun Microsystems– Novell

Earned revenue • Licensed search technology to Yahoo!

and other 3rd-party sites

First Paid Listings on December 1999– CPC “cost per click”– CTR “click through rate”


Key Factors Behind Early Success

Type Public (NASDAQ: JAVA)Founded 1982Headquarters Santa Clara, CAIndustry Diversified computer

systemsProducts Computer servers,

workstations, storage, software, services

Rev ▲US$13.873 billion (FY07)OI ▲US$309 million (FY07)NI ▲US$473 million (FY07)Employees 33,350 (2008)


Key Factors Behind Early Success

Word of MouthNo money spent on advertisementsBecame popular via word of mouth Industry Trend Setter -In 2003, Lauched contextual paid

listing, which was followed by Overture

- Expanded domain beyond web search

Unique Culture70-20-10

Cost-per-ImpressionStarted 1999

Google’s 1st paid listing.Charged a fixed amount each time client’s ad was viewed, regardless of whether viewer clicked on the ad Weighted CPC bidsStarted 2002

Weighted CPC bids by the ratio of an ad’s actual click through rate (CTR) to its statistically-derived expected CTR

Helped ensure that users saw the most relevant ads first

Maximized revenue since there would be more paid-listings with higher CTR

Dual-class equity structure

Class A shares - 1 votes

Class B shares - 10 votes

Immunity

…from replacement


Governance


Analysis of Market

• Better algorithm

• User data validation trust score

• Established search engine sites

• Capital

Web Porter’s Five

Barriers to Entry

After announcing the IPO plans

– Acceleration of product development plans (IPO August 2004)

– By 2005 some of Google’s advertiser charged the company of neglecting customer service. Despite this company continue to grow.

– Google is colliding with nearly every company in the information technology industry.


How is the Market?


Who are Google’s Competitors?

Yahoo!– Internet Portal who invested early in Google– 2006 Yahoo and Google were competitors– Main difference between Yahoo & Google.

• AltaVista• AlltheWeb• GoodSearch• Rectifiti

Microsoft– Develop its in-house search engine in 2005– Courted AOL as a ventured partner– Google’s new products Live Search

• A9.com• Tafiti• Ms. Dewey


Who are Google’s Competitors?

eBaySearches are the beginning of e-commerce(eBay owns 25%)

Craig’s List

Amazon

Google’s Wallet Competing with eBay’s pay pal

Google’s BASE


Expanding


Google’s Future and Recommendations

Google’s Options

• Continue to develop highly effective algorithms that generate superior search solutions.

• Branch into other arenas like e-commerce or become a portal like Yahoo!

• Venture in developing new products to compete against Microsoft.

• Consider venturing out with AOL and pay only up to 100% of the searches generated by AOL.


What should Google do?

Google • Has the best search engine

• Threat to Microsoft and Yahoo!

• Biggest threat is your cellphone(Business Week April 28, 2008)

• Distinctive Culture & Organizational Scheme has been what makes this company unique and successful


Where is Google Now?


Known Products

GmailSearch and personalize your computer

PicasaExplore the world from your computer

YouTubeBusiness info, news, and interactive charts

DesktopFind and connect with businesses from your phone, for free

OrkutMeet new people and stay in touch with friends

EarthExplore the world from your computer

FinanceBusiness info, news, and interactive charts

GOOG-411Find and connect with businesses from your phone, for free

Special SearchesSearch within specific topics

ScholarSearch scholarly papers


Other Products by Google


List of Products

Desktop Products AdWords Editor Earth Gmail Notifier Hello Pack Google Earth, Google Desktop, Picasa, Google Talk, StarOffice and Mozilla Firefox. Photos Screensaver Secure Access VPN client for Google WiFi user SketchUp VoIP Web Accelerator Desktop extensions Blogger Web Comments Browser Sync Dashboard Widgets for Mac Pinyin IME Send to Phone Mobile products Blogger Mobile Calendar Gmail News Google Mobilizer iGoogle Product Search

Reader Mobile search Picasa Web Albums Google Notebook Downloadable mobile products Gmail mobile Maps Mobile YouTube Google Talk (BlackBerry Exclusive) Google Sync (BlackBerry Exclusive) Mobile Updater (BlackBerry Exclusive) Web products Advertising AdSense AdWords Website Optimizer Audio Ads Click-to-Call Grants TV Ads Communication & Publishing 3D Ware house Apps Blogger Calendar Docs

Dodgeball FeedBurner Gadgets Gmail GrandCentral iGoogle Joga Bonito JotSpot Notebook Marratech e-Meeting Orkut Page Creator Picasa Web Albums Reader Shared Stuff Questions and Answers (Russia Only) YouTube Development Android App Engine Code Co-op Google Web Toolkit Mashup Editor OpenSocial Web master Tools Mapping Maps Mars Moon Sky

Ride Finder Transit Search Access ible Search Alerts Base Blog search Book Search Catalogs Checkout Code Search Directory Experimental Search Finance Groups Image Labeler Image Search Language Tools Life Search (China) Movies Music Trends News News Archive Search Patent Search Product Search (Previously Froogle) Rebang (China) Scholar SearchMash Sets SMS Suggest Suggest Australia

University Search U.S. Government Search Video Vo ice Local Search Web History Web Searc h Statistics Analytics Gapminder Trends Zeitgeist Hardware products Google Search Appliance Google Mini Other products GOOG-411 Previous products Answers Deskbar Free Search Local Personalized Search Public Service Search Related Links Spreadsheets Vo ice Search Writely Google X

google searchi'm feeling lucky team venus spring 2008 ©2008 google

Documents

cofounder google slide

google searchim

google salary

google search engine

ca slide

problem of spam google

ca type search engine

webbased search engines