google shopping ads - campaign management
TRANSCRIPT
Adwords Campaign Strategy & Structure optimisations Google Shopping Ads - Masterclass II
Sokrati Inc. | www.sokrati.comFor limited distribution only.
How to run the “Cafe on the Beach”
Be
ThereBe
PreparedBe
Good
Be
There
Bike generate varying profit across types, bids reflect this variation
Clothing and parts have less variation, so 1 bid per categoryEverything else catches misc. products
Be
Prepared
BrandCleanImage
Be
Good
How to run the ‘Great Shopping Campaign’
Bid Feed Website
Build your Campaigns, the (b)right way!
Understanding the E-Commerce Setup
Ideal Campaign Structure
Understanding Marketplaces
Multiple Sellers for same Product
Understanding Variants-Multiple sellers for same SKU!
Campaign Settings
Campaign Priority Bid Visibility
Scenario 1
High 5.00 Preferred to serve impressions
Low 3.00
Scenario 2
High 3.00 Preferred to serve impressions
Low 5.00
Campaign Priorities
Understanding Geographies!
Understand the Right Geos
Devices that Work!
Sokrati’s E-Commerce Research Report for Q1 2016 has been appreciated by the whole industry for being exhaustive and unique. We’ll be mailing this across to you shortly, in case you missed it!
Masterclass 3 - Dates for August to be informed soon!
Sign-up for a 50 point, free-of-charge audit of your GMC accounts on www.sokrati.com or request a 1:1 consultation with our Business Strategy team.
To reach out to us with any queries, write to us on [email protected].
What’s Next?