google updates & email list building by 2 web design inc

Google Updates &

Email List BuildingPresented by: Mouneeb Shahid

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-Founded in 2004 !

-Digital ecosystems that engage audiences !

-Over 400+ projects across Canada

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GoogleEmail List

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Leads

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1.

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Google

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1. Recent Google Updates

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The impact of these changes

Google

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1.

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Google Updates

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-September 2013: Hummingbird !

-Focuses on the meaning of the search phrase to deliver fast and precise results

Google Updates

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1. -February 2014: Top Heavy !

-Quality content grading for information above the fold

Google Updates

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1. -May 2014: Revival of Panda Update !

-high quality content scores skyrocket

Google Updates

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1. -July 2014: Pigeon (comes to Canada Dec. 2014) !

-Power to localized search results

Google Updates

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1. -August 2014: Google Authorship discontinued !

-Content developers heaven turned to hell

Google Updates

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1. -September 2014: Panda gets updated, again !

-Great for quality content developers

Google Updates

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1. -October 2014: Revival of Penguin !

-Main target was link spamming

Google Updates

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-April 2015: MOBILEGEDDON !

-Focuses on mobile compatibility -User experience on mobile devices

Google Updates

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How Will It Impact

My Business?

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1. Non mobile-friendly sites: - Decrease in search engine rankings - Possible elimination in mobile positioning

How Will It Impact

My Business?

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1. SOLUTION - Mobile website versions - Responsive design implementation - Focus on user experience on mobile devices

How Will It Impact

My Business?

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Email List

Building

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1. What is Email List Building?

Getting Started How Will It Impact My Business?

Email List

Building

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1.

-Getting subscribers !

-Capturing visitors !

-Maintaining communication & dialogue

What is Email List Building?

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1.

-Highlight benefits !-Opt In / Opt Out !-Target / Segment !-Include CTA’s !-Social sharing

How Do I Do It Well?

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Building Your

Email List

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Strategies

Business Cards

Traditional Advertising

Event Sign Ups

Social Networks

On Website

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Strategies

Email Signature

In Person

Client Database

Contests Deals

Lead Gen. Offers

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10 Best Practices Proven to

Give You an Edge

TO PERFECTIONPersonalize

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1

SEGMENTS OF YOUR LISTTarget


2

PROSPECTS INTO CLIENTSNurture


3

SOCIAL SHARINGEncourage


4

MOBILE FRIENDLY CONTENTProduce


5

THE WAY WITH CTA Lead


6

ENGAGING & USEFUL CONTENTProvide


7

SPAM CHECKSPass


8

CANADA’S ANTI-SPAM LEGISLATIONFollow


9

YOUR SUCCESSTrack


10

WITH A/B TESTINGOptimize


11

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Winning List Building Formula

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-Ask -Required

-Short Forms -Manage Subscription

Preferences

+- +

-Offers -Multiple CTA’s

-Blog -Social Media -Pop-up Boxes

-Unsubscribe -Bounce

-Open Rate -Click Through Rate

Landing Page

Attract Traffic

List Decay Track Repeat = SUCCESS

-Optimize -A/B Test

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ormula1.

How Will It Impact My Business?

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-Awareness !-Engagement !-Develop Reputation !-High ROIs !-Personalized and automated

How Will It Impact My Business?

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1.

!- ConstantMarketingKit.com !- SuperLeadPages.com !- WebsiteSuccess.ca

Great Tools

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http://ConstantMarketingKit.com

http://SuperLeadPages.com

http://WebsiteSuccess.ca

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Thank you for listening! FOLLOW US ONLINE

!

!

Any Questions?

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