google whitepaper - project border
DESCRIPTION
Whitepaper for Google Search (can be applied to Bing search too)TRANSCRIPT
White Paper:Search Multiple Websites at once
AMIT VITHAL RAMPURKARUser Experience Professional
email: [email protected]
2
Google Search Overview
• Started by Larry Page and Sergey Brin in January 1998 as a
research project originally nicknamed as ‘BackRub’.
• Search engine Market share as of March 2013: 67.1%(Source: comScore Explicit Core Search Share Report).
• Introduced a fast paced learning culture by helping users find
what they want; quickly!
• Larry Page once described the ‘perfect search engine’ as
something that ‘understands exactly what you mean and gives
you back exactly what you want’.
3
Size of Google Search!• The World Wide Web is
increasing at an enormous
rate.
• The number of webpages
crawled by Google Index
increased from 35 billion
to 47 billion (estimated) in
the past 2 years.
Source: http://www.worldwidewebsize.com/
4
Problem Statement• Getting the right search results
is becoming more important as
users are getting more focused
on the quality of results shown
than the quantity.
• If the user is not able to find his
results, he will simply change
his keywords rather than
continue to scroll through the
search results.Source: Slingshot SEO Study (July-2012)
5
Problem Statement• A search for ‘celebrity
news’ returns about
1,220,000,000 results in
0.33 seconds.
• There is no doubt that the
search time for Google is
the fastest out there, but in
reality, are we going to
see that many pages!
6
Problem Statement
• The Page Rank system works brilliantly by ranking all of the web-pages for
specific keywords but, the search results are enormous for very commonly
used keywords and the user doesn’t have any control on what he would like
to see first.
• The user is more dependent on the content providers to provide him with
better content for his search query.
• The search results are always across multiple domains and there is no
simple way to search across a specific domain such as design, finance,
technology, etc.
7
Sample Scenario• Consider, I am a follower of
www.justjared.com
• This website shows up on
Page 2 for the keywords
‘Celebrity News’.
• For me, the search results
are a little irrelevant as it
doesn’t show me the
websites where I usually
look for content / news.
8
Sample Scenario• Due to increase in use of mobile
technology, the users are looking for
more accurate and focused search
results; since there is limited real
estate available on mobile devices
such as smartphones, tablets, etc.
• As seen here, only 2 results show-up
for a search using Google Search(as viewed on Samsung Galaxy S2 Chrome
browser ver. 26.0.1410.58).
• There is no easy way to filter the
search results as per the user’s liking.
9
Solution
• A system which can provide the users to select and search through
the websites that he wants.
• The user can then select his own set of websites and only look for
results from those websites; which he trusts the content from.
• If the user is still not sure what he is looking for, he always has the
option to simply use the Global Google Search to crawl through
everything that Google has to offer.
10
Solutions by Google!• Google provides a
Keyword based approach
to search through multiple
websites.
• Every time I have to
search through multiple
websites, I have to input
my search string in the
format as shown.
11
Solutions by Google!• A good example where
Google applies the concept
of returning domain specific
search results is ‘Google
News’.
• The results span through
multiple websites looking
only for news related
articles.
• But still, I rely on Google to
select the website domains.
12
• I had like to call this solution as: ‘Project Border’ which simply implies
creating Borders across the search results OR defining the limits for your
search area.
• The user can create a Border which is nothing but a group of websites very
specific to his search domain.
• He can then use his Borders to search for his queries only with the limits /
websites decided by the user himself.
Solution Proposal
13
Sample Scenario
• I want to search for a new startup called ‘AmitVerse’ only on the following
websites, which I trust:
Techcrunch, Engadget, Gizmodo
• I will create a Border called ‘Technology’, add the above websites in this
border and while searching, will simply type:
AmitVerse border:Technology
• The above string will show me results for AmitVerse only from the selected
websites, viz. Techcrunch, Engadget and Gizmodo.
14
Sample Scenario (conti…)
• Using Google Search,
users can add single or
multiple website domains
to their saved Borders.
• This will save the users
from typing long strings in
the search box every time
they want to search
multiple websites at once.
15
Border Add-ons
• The user can save his Borders by
linking them with his Google account.
• The user can use his Borders
anywhere, as long as he is signed-in
to his Google account.
Alternatively, he can also save Borders them on his local machine with the
help of an extension with the Google Chrome Browser which would then
only be available on the machine where he saves them.
16
Visual Aid Google Border = Sky
Borders of Amit = Cloud
One cloud = One user
Border of Technology, Finance
and Design = Individual Vapors
• As our sky has infinite number
of clouds, Google Border can
have infinite number of users.
• As a cloud can have infinite
Vapors, each Google User can
have infinite Borders.
17
Border Community
• Google can provide suggestions,
references on which sites to include by
having a preset collection of Borders.
• Within the community, users can:
Share Borders
Rate Borders
Write Reviews for Borders
Help create a Open Border Market!
18
Advantages of Google Border
• Focused search would reduce the time
required to search a high quality result.
• Provide instant and accurate search
results, in a fast-paced environment where
time is of utmost importance.
• Reduced number of SPAM hits! – As a
Border can only contain the websites
selected by the user.
19
Advantages of Google Border
• Would force the website owners /
creators to improve their content so
that they can be included in the
highest rated Borders for that
particular domain – User Wins!
• Would help engage the users more
in using Google as their primary
source of search engine for any of
their needs – Google Wins!
20
To the future – Project Glass
• I see Project Glass by Google as the biggest
technological advancement that would be
made available to the public after Star Wars!
• Wearing these glasses, users would be
looking for more faster / accurate results while
driving, walking their dogs, relaxing on their
couch, etc.
• Combining Project Border with Google Search,
users can search for more focused and
specific results in a blink!
21
• Planetary Resources, the way I see it, is
the most ambitious project ever!
• In the not so distant future, users on
Earth would be looking for accurate
information about many asteroids.
• Combining Project Border with Google
Search, would help users search
seamlessly for a group of asteroids /
planets / stars and probably even
Galaxies; all in a blink!
To the future– Planetary Resources
22
A feature that groups well,
can be the future that serves well,
and can be the culture that grows well!
Based on the Borders concept, many more concepts
can be derived… This is just the beginning!
