google*analy'cs* google* universell*uborming* cpc* ppc*€¦ · bannerannonsering ....
TRANSCRIPT
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Remarke'ng*
Retarge'ng*
SEO*
Sosiale*medier*
Responsivt*design* Call7to7ac'on*
AdWords*
Google*Google*analy'cs*
Content*marke'ng*
Bannerannonser*
Performance*marke'ng*
Universell*uBorming*
Page*rank*
Big*Data*
PPC*
CPO*
CPC*
Mobil'lpasset*
Landingssider*
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Hvilken kanal vokser, vokser og vokser?
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Hvordan utnytte Internett og Big Data?
Hjemmesiden Mobil Google SEO Bannerannonsering
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KILDE:TNS*GALLUP/
ARENAER FOR KOMMUNIKASJON I DIGITALE KANALER
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Get the basics right!
• Responsiv hjemmeside
• Call to action
• Tydelig og relevant innhold
• Analyseverktøy (Google analytics)
• SEO?
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Responsivt design
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CALL – TO - ACTION
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RELEVANT INNHOLD!
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Vit hvem målgruppen er og spiss budskapet mot dem!
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MOBIL
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Mobil
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”3#av#4#søker#på#ne/#før#de#kjøper#noe.”###(Cisco)##/
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Google AdWords
”adWords er Googles annonsesystem, der hvem som helst kan gå inn og by på annonseplass koblet til spesifikke søkeord. Med Google AdWords kan annonsører nå personer som aktivt søker etter deres produkter eller tjenester.” (kilde wikipedia) • PPC
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Organisk/SEO
Kvalitet på hjemmesiden – Tekst, oppdateringer – Internlinking – Videoer – Mobiltilpasset (21.april)
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SEO - Søkemotoroptimalisering
Sjekkliste: Unikt innhold Unike meta-titler og beskrivelser på hver side Beskrivende og SEO-vennlig sidenavn (URL-en) Sørg for å lenke til viktig innhold Bruk logisk og beskrivende intern-linking Bilder med beskrivende tekst Bruk Google webmaster tool Bruk Google Analytics
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Hvordan redusere fluktfrekvensen?
Interessant overskrift (fange oppmerksomheten) Interaktiv artikkel (bilder, video og linker til relevant informasjon) Aktuelle artikler Enkel navigering (Det enkle er ofte det beste) Bruk kun relevante tagger (får opp relevante søk) Insentiver (Konkurranser, premiering, tilbud osv) Interaktive elementer (eks korte spørreundersøkelser)
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Google analytics
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Bannerannonsering
Betalt/annonsering/ Dynamisk/retarge>ng/
Audience/targe>ng/
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Kjøp av annonseplass
PPC (klikkpris) CPM (visningspris) CPO (pris pr ordre)
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Retargeting/remarketing
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Eksempel: Schibsted og Webtraffic
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AUDIENCE TARGETING
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Eksempler på målgruppestruktur
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Oppsummering
Rask utvikling, pass på det viktigste! • Mobiltilpasset hjemmeside • Analyseverktøy på hjemmesiden • En strategi for å bli synlig på google, enten via betalt eller organisk søk
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Takk for oss!
Kontakt oss: Anne Mina Skjønberg, tlf 400 44 370 [email protected] Line Møllhausen, tlf 934 40 031 [email protected] www.facebook.com/navigatio