googleplus: how to use hangouts on air to grow your audience
Post on 14-Sep-2014
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Google+ Hangouts On Air help you leverage one of the most powerful tools Google as created, live streaming video. Integrated with YouTube, you can stream and record live discussions, interviews, demos and trainings around the world, and it doesn't cost you a dime! It's one of the fastest ways to connect and create deep engagement with your audience and grow your business. This presentation by Denise Wakeman was originally presented at the BlogPaws 2014 Conference in Las Vegas. May 9, 2014. Get resources related to this presentation at http://denisewakeman.com/blogpawsTRANSCRIPT
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Getting the Hang of Google+
How to Use Hangouts On Air to Grow
Your Audience
+DeniseWakeman
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The Fastest Way To Get Seen, Be Heard, Build
Trust And Connect With Your Audience
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My passions
@DeniseWakeman
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What comes to mind when I say “Google”?
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What search engine do you use most?
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Search is where people go to buy stuff.
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My Intention for You
Understand how Google+ Hangouts can help your business.
Inspiration to start!
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Google+ for Business
• Boost traffic to your site• Improve your search engine ranking• Build authority in your niche• Improve visibility and distribution of
your content• Connect you to influencers in your niche
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Google+ is Growing Fast• 2nd largest social
network (Jan 2013)• 1 billion registered users• 540 million active users• 20 million monthly
mobile users• +1 button is used 5
million times a dayShare this! #BlogPaws
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Find Your Communities
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Live video helps you create intimacy and accelerates engagement and growth of your business.
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Better Than TV
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As humans we have an inherent drive to connect. The moment we connect, you have my attention.
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Competitive Advantage1. Immediacy2. Instant connectivity3. Live interaction4. Versatility5. Create loyal fans6. Showcase your talents
and skills 7. Increase visibility,
authority, celebrity, and recognition Share this! #BlogPaws
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Josh Cary - PetSittingOlogyShare this! #BlogPaws
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HOA Strategy
• Why you want to use Hangouts
• What goals you want to achieve, using Hangouts
• How they can best help your business grow
• When you’re going to use them (how often)
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Anyone can be a BroadcasterGoogle AccountGoogle+ ProfileYouTube AccountWebcam Microphone
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What you need to start
• Google Account - https://plus.google.com – Gmail– YouTube– Android
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Your Google+ Profile
• Tag line• Story• Work• Education• Links
+Peg Fitzpatrick
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+Stephan Hovnanian
+Dustin W. Stout
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Cover Image
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Cover image max size is 2120 x 1192 pixelsRecommended size is 1080 x 608 pixels
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The Reach of Google
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10 Ways to Use HOAs1. Speak to a large, global audience2. Collaborate on projects3. Fundraisers4. Interviews5. Training6. Demo a product or service 7. Pet adoptions8. Panel discussion9. Customer service10. Q&A with customers
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Steps to Create an HOA
PLAN First– Purpose of Event– Title of Event– Date & Time– Guests or not– Public or Targeted
Audience– Description of Event– Call to Action– Branding
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Steps to Create an HOASet up Event– Description– Trailer Video or Image– Images• Banner• Photos of Guests
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Steps to Create an HOA
Promote Your HOA Event– Share on Social
Networks– Email– Encourage RSVPS
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HOA Tips
• Start set up 20-30 minutes before the broadcast time• Invite your guests 10-15 before start• Mute yourself when you’re not talking • Use external headphone and microphone• Have the light source in front of you, not in back of
you• Start on time
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Get Seen, Be Heard, Build Trust, Engage Your Audience
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Resources
DeniseWakeman.com/blogpaws
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•Who to Circle•Recommended Reading•Recommended Training
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What’s next?
• Attend a Hangout on Airhttps://plus.google.com/u/0/events
– RSVP for an Event– Post a comment for the Host– Share the Event– Invite your friends to the event
• Experiment with HOAs– Set up a Hangout (but don’t broadcast)– Invite one person to test with you
• Schedule an HOA– Invite me! Share this! #BlogPaws
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Live Hangouts. Tips about what's new for boosting your online visibility, demo new marketing tools, interview experts in online marketing, and answer your questions. All for free. Join the list to get early notification about dates and guests.
AdventuresInVisibility.com
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Let’s connectGoogle.com/+DeniseWakeman
Recommended Circles• Online Marketing• Online Business Strategy• Social Media• Business Blogging• Digital Publishing