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@simonmainwaring WeFirstSeminar.com #WeFirst

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Page 1: Google/We First

@simonmainwaringWeFirstSeminar.com #WeFirst

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The New Customer

@simonmainwaring

#WeFirstWeFirstSeminar.com

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Global Recession

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Consumer Distrust

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Connected Citizens

WeFirstSeminar.com

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3. Connected Citizens

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3. Connected Citizens

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Consumers want a better world,not just better widgets.

@simonmainwaring

#WeFirstWeFirstSeminar.com

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“86% of global consumers believe that business needs to place at least equal weight on society’s

interests as on business’ interests.”Edelman 2010 GoodPurpose® Study

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#WeFirstWeFirstSeminar.com

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The Third Pillar

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Brand/Customer Partnerships

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Brand Content/Values: Expedition 206 ‘Open Happiness’

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Brand/Consumer/Causes: Pepsi Refresh Project

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Brand Community Architecture : Nike & Livestrong Foundation

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Brand Community Architecture: Nike & Livestrong

#WeFirstWeFirstSeminar.com

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Contributory Consumption

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Build Community Through Contribution

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Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values

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Contributory Consumption: Zynga using the sale of virtual goods for emergency relief

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Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger

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Global Brand Initiative

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GlobalBrand

Initiative

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WeFirstSeminar.com

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Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability

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Brand Collaboration: Nike GreenXChange

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Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability

#WeFirstWeFirstSeminar.com

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The New Future

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Brand Goodwill: Nordstrom enters NYC with charity store

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For Profit/Cause Integration: TOMS Shoes and Eyewear

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Non-Profit Brand Storytellers: charity: water

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Brand/Non-Profit Partnerships: Made For Good

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Brand Collaboration: Nike Environmental Design Tool

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Brand Accountability: BrandKarma.com

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Brand/Customer Partnerships: Socialvest online/mobile platform

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Citizen Activism: #OperationCupOfTea

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Community Activism: BeRemedy.org

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Mobile Brand Accountability: GoodGuide customer app

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Kiip: Social Gaming as OS + Social Currency + Mobile Content

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Thank You.

For these slides, email:

[email protected]

For information on the first everWE FIRST SOCIAL BRANDING SEMINAR,

visit:

WeFirstSeminar.com