google/we first

@simonmainwaringWeFirstSeminar.com #WeFirst

The New Customer

@simonmainwaring

#WeFirstWeFirstSeminar.com

@simonmainwaring

Global Recession


@simonmainwaring

Consumer Distrust


@simonmainwaring#WeFirst

Connected Citizens

WeFirstSeminar.com

@simonmainwaring

3. Connected Citizens


Consumers want a better world,not just better widgets.

@simonmainwaring


“86% of global consumers believe that business needs to place at least equal weight on society’s

interests as on business’ interests.”Edelman 2010 GoodPurpose® Study

@simonmainwaring


http://www.goodpurposecommunity.com/

http://www.goodpurposecommunity.com/

The Third Pillar

@simonmainwaring


@simonmainwaring#WeFirstWeFirstSeminar.com

Brand/Customer Partnerships

@simonmainwaring


@simonmainwaring

Brand Content/Values: Expedition 206 ‘Open Happiness’


http://www.thecoca-colacompany.com/dynamic/press_center/2010/12/expedition-206-finale.html

@simonmainwaring

Brand/Consumer/Causes: Pepsi Refresh Project


http://www.refresheverything.com/

@simonmainwaring

Brand Community Architecture : Nike & Livestrong Foundation


http://www.livestrong.org/chalkbot

@simonmainwaring

Brand Community Architecture: Nike & Livestrong


http://www.livestrong.org/chalkbot

Contributory Consumption

@simonmainwaring


Build Community Through Contribution


@simonmainwaring

Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values


http://www.pampers.com/en_US/unicef/

@simonmainwaring

Contributory Consumption: Zynga using the sale of virtual goods for emergency relief


http://techcrunch.com/2011/03/11/zynga-enables-donations-to-tsunami-relief-through-in-game-purchases/

@simonmainwaring

Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger


http://slicesofhope.pizzahut.com/

Global Brand Initiative

@simonmainwaring


GlobalBrand

Initiative

#WeFirst @simonmainwaring

WeFirstSeminar.com

@simonmainwaring

Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability


http://www.apparelcoalition.org/

@simonmainwaring

Brand Collaboration: Nike GreenXChange


@simonmainwaring

Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability


The New Future

@simonmainwaring


@simonmainwaring

Brand Goodwill: Nordstrom enters NYC with charity store


@simonmainwaring

For Profit/Cause Integration: TOMS Shoes and Eyewear


@simonmainwaring

Non-Profit Brand Storytellers: charity: water


@simonmainwaring

Brand/Non-Profit Partnerships: Made For Good


@simonmainwaring

Brand Collaboration: Nike Environmental Design Tool


@simonmainwaring

Brand Accountability: BrandKarma.com


@simonmainwaring

Brand/Customer Partnerships: Socialvest online/mobile platform


@simonmainwaring

Citizen Activism: #OperationCupOfTea


@simonmainwaring

Community Activism: BeRemedy.org


@simonmainwaring

Mobile Brand Accountability: GoodGuide customer app


@simonmainwaring

Kiip: Social Gaming as OS + Social Currency + Mobile Content


Thank You.

For these slides, email:

[email protected]

For information on the first everWE FIRST SOCIAL BRANDING SEMINAR,

visit:

WeFirstSeminar.com

google/we first

Technology