gop chung | gopchung.com - góp chung, nơi mua sắm lý tưởng cho cộng đồng online
DESCRIPTION
GP là nơi mà bạn có thể mua được những sản phẩm mà mình yêu thích với giả rẻ bất ngờ nhất trên thị trường hiện nayTRANSCRIPT
![Page 1: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/1.jpg)
Presenter: Bui Trung Son – Bui Thanh SonKent International CollegeAdvanced Diploma of ITE
Project GopChung.com
![Page 2: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/2.jpg)
Project GopChung.com
OVERVIEW
![Page 3: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/3.jpg)
OVERVIEW PROJECT
• GopChung is a deal of the day website that is localized to major
geographic markets VietNam.
• The site has recently launched a mobile application available on Wap,
Android, iPhone and Blackberry. It allows users to buy deals on their
phones and retrieve them using the screen as a coupon.
• Due to GopChung market being primarily composed of young,
educated, female customers, the deals are often focused on
technology markets.
![Page 4: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/4.jpg)
SWOT Analytics Chart
![Page 5: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/5.jpg)
SWOT Analytics Chart
• New way for shopping• Many way for payment• Cheap price.
• Focus on low income customers.• There are not many sites. • Officer, Family..• Attract a large of customer.
• New trademark• Not yet widen
• Compete against other trademark.• Great deals and good policy.• Build up.
![Page 6: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/6.jpg)
SWOT - STRENGTHS
S WO T
STRENGTHS•The best way for customers who are online in order to want to buy the best products with low price. • The manufacturer want to buy their products on our website (when website be became famous )
• Advertise their trademark• Sell products with high quantity
• The product of website is cheaper than market at least 40%• Buyers can purchase with many payment.
• Pay via Paypal.• Home Delivery.
![Page 7: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/7.jpg)
SWOT - WEAKNESSES
SO T
WEAKNESSES
• Our trademark is new.• Our trademark does not widen the market in other cities.
W
![Page 8: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/8.jpg)
SWOT - OPPORTUNITIES
S WO T
OPPORTUNITIES• Website focus on customers who have low income.• There are not many sites like this. That’s why we will have lots of good opportunities to compete with them. • Tend to customer who have no time to go shopping.• No need to invest in advertise but website still attract a large of customer.
![Page 9: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/9.jpg)
SWOT - THREATS
SO T
THREATS
• Compete against other famous websites in trademark.• Our competition is find more great deals and good policy to their customers.• Build up our trademark.
W
![Page 10: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/10.jpg)
Project GopChung.com
DIGITAL MARKETING
![Page 11: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/11.jpg)
OVERVIEW ONLINE MARKETING
• Use social networks.
• Post website information to all forum.
• Send email to customer who used to visit our website when there are some new deals.
• On the big holiday, we will send coupon card to VIP customers.
• The customer who invite more than 10 other customers. They will receive a gift from us.
• Search engine optimization.
• Friendly URL.
• Advertise on multimedia.
• PR + viral marketing
![Page 12: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/12.jpg)
Email to customer when we have new deals
![Page 13: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/13.jpg)
SEARCH ENGINE OPTIMIZATION
![Page 14: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/14.jpg)
USE SOCIAL NETWORKS
![Page 15: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/15.jpg)
FRIEND OF US
![Page 16: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/16.jpg)
FRIEND OF FRIEND AND OTHER
![Page 17: Gop chung | Gopchung.com - Góp chung, nơi mua sắm lý tưởng cho cộng đồng online](https://reader035.vdocuments.net/reader035/viewer/2022062308/558bcd4ed8b42ab20b8b4631/html5/thumbnails/17.jpg)
CONCLUSION