gopal presentation
TRANSCRIPT
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Platforms
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Geographic Expansion
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Awards & Recognition
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Portfolio of Strong Brands
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vFully owned subsidiary of Stanley Works, U.S.
vHead quarters in Delhi.
vStarted its operations in the year 2007.
vImport products manufactured in other
countries (China, US, Latin America).
vIn India, Stanley has launched nearly 2400
products, and is in the process of launching
The India Story
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STANLEY HAND TOOLS
DISTRIBUTOR
STANLEY INDIA OFFICE
STANLEY INDIA WAREHOUSE
PROTO DISTRIBUTOR
HARDWARE DISTRIBUTOR
LASER PRODUCT DISTRIBUTORS
Geographical Reach of Channel
PROTO 5Hardware 20Laser Products 8Stanley Hand Tools 140
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Valued Customers
India Army
Border Roads
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Organization Chart
Kuldeep Bhardwaj
GM
Sanjeev Garg
AM -Material Planner
OCF
Sales & Marketing
Manjeet Bharara
National Sales Manager
HR
Sheetu Katyal
HR & Admin Officer
Finance
Atul Sharma
Assistant Manager
Rashid Mohd
Finance Executive
Rajender Kirrola
FinanceExecutive
Rahul Kaushik
Customer Care
Bijay Kumar Das
Warehouse Officer
Ashish Dubey
Demand Planner
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The Project titled as “Positioning andBusiness Development of StanleyHand Tools”
The Target market include:
• Manufacturing Industries
•Hydraulic division
• Assembly plants
• Automobile industry
•
Project & Work Done
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• Acquiring the Product Knowledge.
• Study the different industries, which could
be the probable client (EIC Analysis).
• Building a strong potential customer list.
• Gathering information regarding the new
projects that are coming up
(Toyota,TectraVectra, TVS etc.,)
Initiatives Taken
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Challenges
Organizational:• To ensure better penetration of the brand.• To improve its presence in the production lineas there is a huge scope.• To face the domestic competition bylaunching innovative products.• To rework on price related issues.• Technological up gradation is a must tosustain.
Individual:• Tough to get appointments with clients.• Tou h to close a deal within a short s an of
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Analysis
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Stanley Advantages
•Is certified by international organizations.•Follows high standards (ANSI, ISO, DIN).
•Has 166+ yrs experience & many patented
technolo ies.
Maxi-Drive®
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Kiosk @ Total MallSeminar @ Shilton Royal
Brand Building
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Recommendations
Short Term:
• Newsletters.
• Customer database (VST Tillers).
• Customer feedback (Yuken- Torque Wrench).
• Create a marketing calendar & keep it consistently.
• Promotional campaigns
(Discovery Channel –Monster House)
• Freebies (Catalog, Leaflets, Table Calenders, Dairy).
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Recommendations contd…
Long Term:
• Increase the number of Sales Team.
• Build a referral team (Wrigley's-Himalayas).
• Preferred Vendor List (Toyota, Hyundai).
• Local Office setup, Manufacturing Unit.
• Internet Marketing (India Website).
• Acquire smaller players (Ambika).
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My Learning's
•Patience is required in trying to make a sale.
• Do not force a customer , if u do, they will never
buy your product again.
• Pick and Choose your Target Segment Wisely.
• Buyers are extremely knowledgeable in B2B market
• Loyalty is very difficult to dislodge in a B2B
scenario.
• Co-ordination is very Important among employees.
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Even the Greatest Warrior Needs
a Great Sword
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