BTL ACTIVITY

LEADING ADVERTISEMENT AGENCY IN GORAKHPUR

THINK TEK MEDIA- Advertisement AgencyReach Us At-Vivek Srivastava- 09161 55 6261Office - 0551 6508888

www.thinktekmedia.com

THINK TEK MEDIA

BTL or below the line activation, is one of the most effective forms of marketing as it involves the consumer, unlike traditional forms of media. Even with a low budget, a lasting impression can be made on the mind of the consumer. The flexibility of the medium allows for endless innovation. BTL activation can be undertaken in any form such as van activation, on-ground activation, etc. and can be customized according to the nature of the product.

MIRINDA VAN ACTIVATION¨ Mirinda wanted to consolidate its position in the

market as a fun brand, especially in the smaller villages in the country. The already successful TV commercials were followed by a Van activation started by us, at RWP. This van activation involved targeting small villages with a population up to 5000 people. To promote their slogan of “Pagalpanti Bhi Zarrori Zai” a series of fun engagement activities were arranged. The activities revolved around the concept of Pagalpanti or wackiness including tongue twisters, mad games, etc. Winners of these games were awarded branded prizes and dealers were also involved in the activities. This activation increased sales for the brand and also helped to build better relations with the dealers.

ABP NEWS SCHOOL ACTIVATION¨ ABP News wished to increase their brand

awareness across schools in Uttar Pradesh. TTM did this with the ABP school contact program. A popular show on ABP, “Pradhan Mantri” was showcased in the schools to increase the awareness amongst students. Teachers were also gifted DVD box sets of the show to further create awareness through them, in the minds of the students. All participating schools were given certificates. With this school activation RWP targeted over 30 towns, more than 110 schools and reached an audience exceeding 60000 students. This activity increased brand visibility and helped with brand recall with this important demographic.

BTL Brand Activations- Aircel¨ The strategy¨ Creative development¨ Design¨ Fabrication¨ Production¨ Event Programs¨ Execution of BTL

Activities

BTL Brand Activations- Yamaha, BSA & SONY TV