gorkana ces 2014 report us says zennie62blog one of top blogs at ces

8/13/2019 Gorkana CES 2014 Report US Says Zennie62Blog One Of Top Blogs At CES

1/14


2/14

CES 2014 : January 4-12, 2014

Contents

Introduction

Talking Points

Daily Trends

Channels

Products

Emerging Trends

Keynote Speakers

Influencers

Wrap Up

Glossary

2

3

4

5

6

9

10

11

12

13

This report is Gorkana Group. All products, reports, research and services are supplied pursuant

to our standard terms and conditions of trading, a copy of which are available on request. No part

of this report may be shown, presented or disseminated in any format, including electronic, to any

company without Gorkana Groupsexplicit and written permission.

1


3/14

CES 2014 : January 4-12, 2014

Introduction

Top Organizations

Rank Organisation Volume Rank in 2013

1 Samsung 88,981 1

2 Google* 48,046 43 Sony 40,783 5

4 Intel 32,213 6

5 Apple 31,032 2

6 Microsoft 29,395 3

7 LG 18,192 8

8 Logitech 13,901 -

9 Audi 12,738 16

10 T-Mobile 10,886 -

11 Panasonic 10,813 11

12 AT&T 9451 20

13 Lenovo 9225 10

14 Valve 8095 18

15 Asus 8063 19

16 Ford 6670 22

17 Qualcomm 6520 9

18 BMW 5954 -

19 Toyota 5084 25

20 Amazon 5083 -

21 AMD 4382 -

22 Blackberry 4177 17

23 Huawei 3884 14

24 Toshiba 3751 23

25 Vizio 3677 -

2

*Google includes Android mentions.

The following study provides an in depth analysis of 750,000 pieces of

social media content (English language only) related to CES 2014. We

used Gorkanas social media monitoring tool solution to source andanalyze these mentions and to draw insights from the data.

The time period for the study includes all mentions from January 4-12,

2014 and provides an insight into social conversations occurring in the

buildup to the event, as well as post-event discussions. Content was

sourced based on CES keywords, brand keywords, product keywords,

participating personalities, and news organizations.

This report provides insight into social media conversations broken down

by talking points, daily trends, channels, product categories and emerging

trends. Influencers were indentified using Traackr, an influencer

identification tool, based on keywords.

Samsung was the clear winner on social media, followed by Google and

Sony. Wearables emerged as the top trend from the event. The key drivers

of its coverage and the top personalities from the event are detailed in this

report.

Author: Sidharth Gopakumar

Product Manager: Analysis & Insights

[email protected]

Inquiries: Lisa Jaycox

Head of US Marketing & Communication

[email protected]

Rank Organization Volume Rank in 2013


4/14

CES 2014 : January 4-12, 2014

Talking Points

Michael Bays announcement of Samsungs

curved TV resulted in him raking up 15,000

mentions during the event. The

announcement did result in increasing

Samsung and its curved TVs profile in the

non-technology community.

During CES, Lenovo took the

wrappers off a variety of products,

including tablets, convertibles and

notebooks. Amongst them, the

ThinkPad X1 Carbon ultrabook

generated the most buzz in social

media, raking up over a thousand

mentions. Techrepublic hailed this

product as embodying the trend of

contextual computing. Significantbuzz was also created by VP Dilip

Bhatias interview with Engadget

about Lenovosplans for 2014.

Voice controlled smart beds caught

the attention of talk show host Jimmy

Fallon. His humorous tweet

A new bed at CES gets firmer by

voice command. So if you come home

& hear spouse saying, Harder! Best

case, it's a new bed. was retweeted

1,200 times, raising the profile of

Sleep Numbersnew feature-rich bedrange.

T-Mobilehad a very successful CES, with its plan

to pay early termination fees to switch over to its

network resulting in nearly 11,000 mentions. Its

CEO John Legere was a major focus of

conversation for crashing and subsequently getting

kicked out of AT&TsCES party. CNETstweet, T-

Mobile is now the fastest 4G LTE network in the

nation, @JohnLegere was retweeted 55 times.

Although Apple didnt officially

participate in the event, that didnt

stop it being the 5th most talked

about organization with 31,000

mentions. Last years trend of the

AppleEconomycontinued this year,

with the announcement and releases

of a slew of products linked to the

iPad and the iPhone. The iPhone

stun gun byYellow Jacket got CES

excited and found its way into

numerous CEStakeawaysarticles.

Toyotas hydrogen-fuel-cell-powered

sedan increased the visibility of Toyota

at CES (over 5,000 mentions).Toyotas other concept cars excited

commentators as well; IGNs video

called Toyotas FV2 Tron-

like(receivednearly 100 comments).

Engadget was one of the most

popular publications reporting at

CES. Its article on Intels Edison

was one of the most popular storieson Twitter, appearing in over 4,500

tweets. TVs and hardware products

stole the spotlight in the other product

categories in Engadgetscoverage.

3


5/14CES 2014 : January 4-12, 2014

26,239

40,441

84,22791,221

135,190

156,739

123,555

57,082

34,197

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

04-Jan-14 05-Jan-14 06-Jan-14 07-Jan-14 08-Jan-14 09-Jan-14 10-Jan-14 11-Jan-14 12-Jan-14

Daily Trends

Jan 6: Pre-show press events draw all the attention as brands

preview some of their major products early. The launch of

Samsungs UHD curved TV inadvertently overshadowed all

other launches, in part due to Michael Bay walking off stage

during the event. Accenture reveals results of the Digital

Consumer Tech Survey, predicting trends for the next 12

months.

Jan 7: Coverage increases on theofficial first day of CES as

momentum from the big product

announcements of the previous day

continues to build. Sony announces

Playstation Now, further enhancing

its cloud-based services.

Jan 11-12: Post-event coverage reflects

on the best of CES 2014, with Samsung,

Lenovo, Sony and Pebble regularly

topping CES highlights lists.

Consideration was also given to CESs

continuing relevance, with CNET

commenting, Big companies choose tolaunch their big products at smaller

events; places where they can control the

tone, control the tempo, and control the

access.

Jan 4: Pre-show buzz begins to build, focusing

on wearable tech, the internet of things and

4K streaming. Acer and Pebblegrab attention

with their computing range and smartwatch

respectively, but rumors of the new Google

Nexus 10 tablet by Samsung at CES resulted

in nearly 3,000 mentions of Google and 2,200

mentions of Samsung.

CES takes place

Jan 10:Awards elevate specific productsabove the crowd in their respective

categories. Oculus Rifts CrystalCove

prototype wins the 2014 Best of CES

award.

Jan 5: Samsung continues to set the

agenda on social media; reports of its

smarthomeproduct launches captured

the imagination of tech enthusiasts.

Nvidias computer chip crop circle

publicity campaign help drum up

interest in its Tegra 4 processor.

Jan 9: The penultimate day of CES seesthe highest amount of coverage, with

most big brands having decided to ramp

up their presence. The WWE Network

announce a digital streaming service,

hoping to reinvent live content and 24/7

programming.

4

Jan 8: Day two brings the launch of the

much-discussed Project Christine by Razer,

while T-Mobile held the biggest press

conference of the day. Logitechs

computing peripherals trend on social

media, making it one of the most mentioned

companies of the day.


6/14CES 2014 : January 4-12, 2014

3% 6%2%

1%

83%

5%

Blog News Forum Video Twitter Facebook

Channels

In the midst of the socialization of the

internet News sites still held their authority

(6% of CES content) due to their brand

reputation and their ability to separate the

wheat from the chaff, aided by a line up of

star columnists and influencers who offered

their expert opinions on all the developments.

A combination of the brand value of Google

and its aggregation capabilities made

Google News the top news site to follow CES

during the event (over 400 mentions). The

other top influential sites were Engadget,

CNET,Mashableand Techcrunch.

Forum discussions of CES were predominantly focused on

chatter around the announced hardware and gaming products.

This channelsimportance to smaller product categories cannot

be underestimated, as the highly engaged audiences using

these forums are usually early adopters of new technologies.

The gaming forum Neogaf.net was one the top forums during

CES with 300 separate posts and multiple forum replies for

each post.

Compared to last year, Twitter increased its dominance

as the de-facto news resource for the event. The

platform accounted for 83% of all CES-related content.

A majority of tweets were retweets that included a link to

news, blogs, photos and videos from the show, as the

likes of Mashableand CNEToffered live updates. Other

popular tweeters during the event included the official

Twitter handle of the event @intlces, @intel and

@Samsungtweets. The official hashtag #CES2014

trended strongly, appearing in over 250,000 tweets.

#CES was used in around 38,000 tweets.

Logitechs Twitter strategy for the event was

instrumental in increasing the organizations media

footprint. Hourly prizes for retweets and product reviews

resulted in its hashtag, #logitechlive, topping the brand

hashtag charts (13,000 tweets), despite facing stiff

competition from heavyweights like Samsungand Sony.

Video Posts largely featured keynotes, press conferences andhands-on reviews of the latest products demoed at CES.

CNET was among the most prolific posters to YouTube and

Metacafe, uploading 265 videos during CES. Although YouTube

was the most popular site for videos with nearly 3,500 uploads, a

notable difference from last year was the advance of Metacafeas a

viable alternative.

Facebook updates were utilized by organizations to

spread the latest news, blogs and images (5% of overall

content). Offering a more flexible content platform than

Twitter, it was noticeable that there were more links and

visual content on Facebook than the previous year. Day

1 saw the highest volume of coverage on this platform.

Samsungwas the most discussed brand on Facebook

during the event and successfully used its corporate

pages, including SamsungUSAand SamsungNotebook,

to engage social media users. Liked by 1.2 million

people, the SamsungUSA page (and other selected

brand pages) had a separate SocialStationbrand tab

to centralize all its blog, video and image content during

CES. All content was embedded, reducing friction for

engaging with the content and improving the overall

experience for followers. LG also hosted a live blog

brand tab on its pages.

Blogs (3% of CES content) were very much the follow

up channel for the more real time focused Twitter,

allowing for in-depth analysis and discussions (in the

comments section). Posts focused around live-blogging

of press conferences and keynotes, the merits of new

launches, hands-on reviews of the hot or unusual

products, and discussion of the event itself.

Techbuzzblog was one of the top bloggers, with 177

posts during CES. Other prominent blogs included

zennie62blog and Spartanpixel. On wearable tech,

Techbuzzblog warned that Wearable tech is so

fragmented, with so many ideas and separate apps

and services, that theres no way every part can

survive unless some standards and synchronicity are

upheld.

5


7/14CES 2014 : January 4-12, 2014

Many phone companies withholding majorannouncements until the Mobile World Congress

resulted in Sony's Xperia Z1 range (4,600

mentions) stealing the headlines in this sector.

T-Mobile's(10,800 mentions) announcements

had a significant impact on social discussions,

with many users declaring their intention of switching to the network. Unique

features like curved screens (LG Flex: 1,750 mentions) and phone-turned-tablets

(Asus Padfone: 1,321 mentions) were also popular on video sites and videoreviews hosted on tech websites. #Android was one of the most popular hashtags

for the sector (565 tweets), indicating the depth of Google's influence on the

industry.

Nvidia(9,500 mentions) created waves with itsdemo of the Tegra K1 chip processor. This

product won awards in multiple categories at CES,

helping Nvidiabeat direct competitor Qualcomm

by 3,000 mentions. Intel(32,000 mentions) won

Applause from most tech publications for

championing the Internetof Thingsand the wearablesmovements. Social media

users were enamoured with ProjectChristine(4,200 mentions) by Razer, asking

the opinion of influencers like Tom's Hardware and Anandtech about what theproduct means for the future of modular computing. OnTwitter, a user-generated

video review tweeted by @Logitech had the highest reach for the sector.

Phones

Products

72,383 69,935 68,45663,019 60,026

45,02035,742 34,047 30,470

17,949

0

20,000

40,000

60,000

80,000

Phones Hardware &

Peripherals

TVs Automobi les Laptops &

Tablets

Gaming Audio Cameras &

Imaging

Health &

Fitness

Home &

Lifestyle Tech

Hardware

6

Me

ntions


8/14

CES 2014 : January 4-12, 2014

More than half of all gaming conversations

took place on Twitter, as gamers discussed

announcements and launches in detail,

especially the Crystal Cove by Oculus Rift

(6,300 mentions). Mashable pointed out that

it "will change the way we engage with stories,play games and even approach medicine.

Also, Valve'sSteam Machine and Sony'sPlayStation Now were hot topics of

discussion on forums like Overclockersand Gamersintuition. Xboxsdirector of

product planning made a statement (Theconsole as a single-purpose device is

the past) that sparked a wider internet analysis on the state of the gaming

industry.

The progression towards unique and

differentiated form factors for computing devices

accelerated with the release of various products

from multinationals and niche players.Samsung's Galaxy Pro series was one of the

most popular product ranges (6,000 mentions)and although reviews were detailed, reviewers refrained from giving a final verdict

until price details were available. Regarding companies, Microsoft and the

Windows operating system ruled the social airwaves with respect to computing

devices, with its owned media blog on Panasonics Toughpad being one of the

most popular stories on Twitter (1,200 tweets). Microsoft actively ran social

campaigns for products running on Windows.

Ford, Audi, BMWand Toyota showcased

their visions for the future of automobile

transport and received high praise frompublications and car enthusiasts alike.

The Guardian stated, If you were a fan of

Knight Rider and dreamed of a car that could

talk, drive itself and save you from peril, hold tight: it's coming" about BMWs

driverless functionality. Surprisingly, it was Intel that set the agenda with its

thought-leadership on the connected car and its partnerships with

auto companies. @Intel was the most mentioned brand handle with respect to

automobiles, present in 3,000 tweets.

Predictably, @samsungtweets was the most

mentioned tweeter, regularly updating followers

on Samsung'sTV launches like its curved

UHD range. Forums and blogs deconstructed thevarious announcements in detail, with users

comparing Samsung's TVs to TVs from LG,

Sonyand Panasonic.Wireddeclared: "Giant, bendable 4K TVs" as the key trend

within the industry.Mutually beneficial partnerships between TV manufacturers and

Netflix for 4K streaming helped Netflix achieve a combined total of 5,600

mentions. The Verge published an in-depth piece on how Netflix wonCESand

remarked, 4K may be the disruptive masterstroke that turns Netflix from a

company that changes the way we watch TV to the one that changes the TV

business.

Products

GamingLaptops & Tablets

AutomobilesTVs

7


9/14

CES 2014 : January 4-12, 2014

This category (along with Audio) saw a high

proportion of female tweeters, compared toother categories. Another standout trend was the

comparatively high volume of tweets from

South America for this category. Yet again,

Samsung emerged as a clear winner,leading the mentions chart as well as trending on Twitter. Whirlpool's (1,500

mentions) suite of products received kudos from publications aimed at mothers

and families (Coolmomtech hailed the arrival of the Jetsons Era). Home

automationwas a key message that propagated though social media, with users

predicting the trend to consolidate over the next few years.

A slew of fitness trackers and smartbands aided

in drumming up interest in the event with the

non-technology media. The RazorNabu

emerged as the clear winner in social media

conversations with nearly 3,500 mentions.

DigitalTrends wrote, Mostimpressive though,itsan open platform that allows third-party apps. Whether yourea gamer or not,

the Nabu has earned a spot on your wrist. Razor used its Twitter account to

campaign for the Bestof CES" award and its followers responded by helping in

maximizing the reach of the campaign and ultimately voting for the product.This

product category was a dominant influence on wearable tech becoming the top

trend from the event.

Although there was a great deal of interest in

the sector (#photography was one of the

top product hashtags), Nikon(2,200 mentions)was the only major organization to launch a

flagship still camera, although Sony and Canon

did launch consumer models like Alpha 5000

and PowerShot N100 respectively. Regarding camcorders, 4K was the key theme

to emerge from the show. Sony's4K Handycam (700 mentions) stood head and

shoulders above other products, with photography influencers highlighting its plans

to start shipping in March, compared to other prototypes, as a key reason for its

popularity.

Social media was abuzz with audio technology

developments (36,000 mentions), as both

specialist audio companies and larger techconglomerates released multiple audio

products. On Twitter, competitions for free

products helped audio firms like Phillips (Phillips

Dot Bluetooth speaker appeared in nearly 500 tweets) and DTS (#dtsplayfi was

used in around 1,500 tweets) gain prominence. After the event, the tech press

identified prominent trends within the industry. The Vergecommented on sound

bars (driven by Vizio and LG) and wireless speakers (Samsung's products stood

out) being the highlights of the event.

Health & Fitness Home & Lifestyle

Cameras & ImagingAudio

Products

8


10/14

CES 2014 : January 4-12, 2014

Volume

Wearable Technology (61,500 mentions) was the most prominent trend to

emerge from CES 2014. Pre-event buzz about the topic was fuelled by health and

fitness devices, and formed an important part of Intel's keynote speech. The

release of a range of smartwatches and gaming devices added to the buzz.

Google Glass

Whether planned or not, GoogleGlass (4,500 mentions) did make waves at the

event, partially because of the high volume of attendees wearing the product--

occasionally to the mild annoyance of others. No one should have to be in a

room with this many Google Glass wearers #ces2014 , tweeted @erfon. Manynew wearable tech products were compared to the Glass in their reviews,

although rapper 50 Cent warned that the product takesaway all the privacy(7.3

million followers on Twitter).

Twitter

Engadget's story on Intel's Edison was the most shared story on Twitter;

#wearabletech formed a part of 3,387 tweets. Not surprisingly, Intel,Razerand

Pebble were the top brand handles to be associated with this trend.

Volume

High Definition Displays accounted for 52,000 mentions, driven by TVs and

computing devices that came with high definition displays.

Twitter

A story introducing Panasonic's4K Tablet was the most shared story on Twitter.

Samsung, Panasonic and Microsoft were the most mentioned tweeters.

#samsungces was the top brand hashtag, mentioned in over 200 tweets.

4K

Mashablepointed out, 4K Reaches Critical Mass at CES 2014,and predicted

thatitwill become the new standard in high-res video, what 1080p is today.A

key development highlighted by forums and blogs was the increasing affordability

of this technology.

Volume

The Internet of Things raked up 3,300 mentions during the event, making 2014

the year when it went from buzzword to market reality. Many new connected

devices were on display throughout the halls of the Las Vegas Convention Center

including various smart appliances, remote monitoring services, and autonomous

vehicles.

CiscoCisco's keynote address highlighted this trend as the Internet of Everything.

This message quickly permeated into social conversations, with 1,200 mentions.

CEO John Chambers was the 4th most popular keynote speaker, with the tech

press buzzing about his prediction of the size of the IoT industry, while social

media were more impressed with the appearance and contribution of actress

Sarah Silverman.

Emerging Trends

Wearable Tech

High Definition Displays Internet of Things

12%

8%

6%

24%15%

7%

28%

Robotics

Bendable/Curved Scree ns

Cloud Computing

High Definition Displays

Internet of Things

Start Ups

Wearable Tech

9


11/14

CES 2014 : January 4-12, 2014

Marissa Mayer's keynote address was live blogged by numerous tech and

mainstream publications. The mainstream press published articles on Yahoo!s

refocus as a media company and her acquisitions plans, whereas tech bloggers

and social media users were more concerned about her plans for Tumblr and

the new Yahoo! News Digest. Forbes, clearly impressed, wrote an article about

public speaking lessons that can be learned from her keynote style. The NextWeb remarked that the partnership with Saturday Night Live and the

appearance of John Legend "reminded the audience members that Yahoo! is

still very much about entertainment."

Intel positioned itself at the forefront of the internet of things, and Brian

Krzanich's address went a long way in re-emphasizing that message. His

preview of wearable devices during the keynote on the opening night, set the

ball rolling on wearables,establishing itself as one of the top tech trends of theyear. Influencers pointed out that Intel has shifted to tablets and wearables from

phones and opined on what that meant for the overall direction of the

industry. According to International Business Times: Intel (is) Betting Big on

Wearables in 2014 to Avoid Repeating Mobile Mistake.

The Sony CEO's cult following amongst PlayStation fans assisted him in

gaining the third spot in the keynote speech rankings. The unique feature of the

medias reaction to his keynote was the focus on his vision and plans, rather

than the products being released or prototypes showcased. Sony ensured the

keynote got sufficient coverage by live steaming the keynote and publishing a

behind-the-scenes video on YouTubeand on its owned media assets after theevent. One of the headlines on The Verge proclaimed, "Sony returns to the

swagger of its glory days.

Keynote Speakers

1

23

Marissa Mayer

Brian Krzanich

Kazuo Hirai

Marissa Mayer: 5,200 mentions

Brian Krzanich: 2,100 mentions

Kazuo Hirai: 1,400 mentions

10


12/14

CES 2014 : January 4-12, 2014

Reach Score: 97

Relevance Score: 92

Resonance Score: 99

Influencers

Marc Perton

Executive Editor, Engadget

Lance Ulanoff

Editor-in-Chief, Mashable

Roger Cheng

Executive Editor, CNET

Marc Perton is the Executive Editor of Engadget. He

has donned many hats in his tech news career, from

Senior Editor at Engadget to Executive Editor for

Consumer Reports, and then Director of Content for

Gdgt.

A 25-year industry veteran and award-winning

journalist, Lance Ulanoff is an American tech and

social media commentator. He is a former Editor-in-Chief of PCMag.com and PC Magazine and SVP of

Content for PCMagDigital Network, and is now editor-

in-chief at Mashable.com.

Roger Cheng is the Executive Editor at CNETin charge

of East Coast coverage and breaking news. He also

covers mobile and prior to CNET, he spent nearly ten

years covering technology at Dow Jones Newswires and

the Wall Street Journal.

Reach Score: 99

Relevance Score: 99

Resonance Score: 96

Reach Score: 99

Relevance Score: 99

Resonance Score: 96

11

(Mashable.com)


13/14

CES 2014 : January 4-12, 2014

Top Hashtag: #ces2014

617KTweets

Top Influencer:

Marc Perton,

Engadget

750K

mentions

Top Keynote Speaker:

Marissa Meyer, Yahoo

Top Trend:

Wearable

Tech

Wrap Up

12

Gl


14/14

CES 2014 : January 4-12, 2014

Top Organizations rankings based on organization mentions, product mentions and majorbrands (of each organization)

ContentArticles, blog/microblog posts, etc. containing mentions of a search term or phrase

FollowerAn individual or organization engaging in social media, who regularly attends to thestatements made, or opinions expressed, by another individual or organization through a social

media platform

Influencer- An individual or organization with an established presence in social media, whoseopinions and posts are regularly read by a large number of people

Traackr- Traackr is a technology company dedicated to locating, scoring and ranking the top

online influencers for any topic or market, based on reach, resonance and relevance. For more

information, please visit www.traackr.com.

Reach Score- This is a measure of total audience size. Blog visitors, Twitter followers,

YouTube subscribers, etc. go into scoring.

Resonance Score- This is a measure of how much activity someone creates when theypublish. Twitter retweets, linkbacks, comments, etc. are factors of someone's Resonance.

Relevance Score - This is a measure of how relevant someone is to a topic. Relevance is a

factor of how often someone uses the keywords that drove the search; the timing of the

keyword usage (more recent posts are weighted more heavily); the diversity of the keywords

used by an influencer; and the placement of keywords (title vs. body).

Glossary

13

For more information:

Visit www.gorkana.us

Call +1 646-722-1200

Email [email protected]

Author: Sidharth Gopakumar

Product Manager: Analysis & Insights

[email protected]

Media Inquiries: Lisa Jaycox

Head of US Marketing & Communication

[email protected]
http://www.gorkana.us/mailto:[email protected]:[email protected]:[email protected]:[email protected]://www.gorkana.us/http://www.gorkana.us/http://www.gorkana.us/http://www.gorkana.us/http://www.gorkana.us/

gorkana ces 2014 report us says zennie62blog one of top blogs at ces

Documents