goto berlin: beyond agile - turning product management upside-down
DESCRIPTION
At GOTO Berlin I gave this talk about how we have turned traditional product management upside-down at Unruly and developers rather than product managers take the lead on identifying candidate user stories and features for our product set. We address the "mistake at the heart of agile" with cross-functional product development teams and encouraging developers to learn about our business and increase their awareness of market opportunities.TRANSCRIPT
TURNING PRODUCT MANAGEMENT UPSIDE DOWN
@rachelcdavies
Founded in 2006, Unruly is the leading global platform for social video marketing.
Sit Together, Informative Workspace
INTERNAL USERS & STAKEHOLDERS SF NY LON HAM OSL STK PAR
RELEASE WHEN READY
1 YEAR AGO
Product Managers
Ops
Sales Media
Marke5ng
STORIES IN TARGET PROCESS IS THIS WASTE?
Product
Development
Product Development “ProDev”
NOW
WHOLE TEAM x 3
Prod Mgr
Sw Eng
Infra
UX
Coach
EMBEDDED PRODUCT MANAGERS
EMBEDDED UX
Developer
Ops
Sales Media
Marke5ng
UNDER INVESTIGATION
STORY TIME
FEATURE VAULT
FEEDBACK ON PROTOTYPE
COMPLAINTS
Extruded CTO
MISTAKE AT THE HEART OF AGILE
Business TECHNICAL
DEEP ASSUMPTIONS ABoUT REQUIREMENTS
Needs Options
Business Development
Value
SHARED RESPONSIBILITY
TOO MANY PRODUCT STRANDS
STOP-START-CONTINUE ADVICE?
NEW IDEAS
Gold Cards
• 20% time for research
• Play with interesting technology
• Pitch ideas to business and visa versa
• Weekly catch ups over beer and snacks
CROSS-ORG SQUADS
BIG IDEAS
Thank you www.slideshare.net/RachelDavies
@RachelCDavies