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Group 1Davila, DaniloHoy, Fritz Barry

Ngo, MaricelSarmago, George Ryan

Yee, Gilda

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Opportunities

Strength

Weakness

Seeking The realized need of targetmarket to have healthy,

home-cooked meal without

the hassle of groceryshopping.

Market research is not wellarticulated on the case.

Target market are youngurban professionals living

in two income households;

having limited leisure time

with high disposable

income (with at least $6kK

annual income)

Target market for the next3 years is focused on one

same target market

segment.

Jones is passionate aboutpreparing foods.

Probable entry of

competitors on the 3-year

duration is not considered

also.

Financial forecast is very

aggressive.

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Opportunities Strength WeaknessScreening She has the actual

experience of the need and

therefore has seen the good

effects of this proposal.

VMO and SWOT are notpresented in the case.

Market trend and probable

entry of competitors werenot anticipated.

Sales forecast is aggressive

considering the marketconditions

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Partnership

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New Market Segments

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Innovative Marketing Strategy

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Start Slow

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innovate

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