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Pioneering social Government case studies from USDA: Innovative, Transmedia Engagement to Improve Health and Fight ObesityUnlocking Data and Information to Empower StakeholdersConnecting with Stakeholders, Personifying a BureaucracyTRANSCRIPT
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
Social Media Case Studies @USDA
Amanda EamichDirector of Web Communications
U.S. Department of Agriculture@usda I @amandare l [email protected]
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
Social Media Strategy
• And – Also: Integrated with and complimentary to traditional outreach
• Connect, understand, engage with stakeholders
• Add value, where and when it is important to them
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
First things first…
Start with and return to the mission
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
Things to Consider
• Staff resources and capacity• Familiarity with tools/platform• Awareness of target audience and narratives,
perceptions• Commitment to the strategy
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
Improving Health and Fighting Obesity
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
Innovative Engagement
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
And a bit of fun…
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
Data Visualizations
http://blogs.usda.gov/2011/01/19/mapping-the-food-environment/
Economic Research Service: Food Desert Locator http://www.ers.usda.gov/data/fooddesert/index.htm
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
Public Data, Private Application
www.snapretailerlocator.com
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
Agricultural Marketing Service: Farmers Market Directoryhttp://apps.ams.usda.gov/FarmersMarkets/
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
USDA Blog
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
• Style v. Metro or Business
• Personal, local, relevant
• One source, many voices
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
USDA on the Webhttp://www.usda.gov/newmedia
And, me: [email protected] l LinkedIn.com/aeamich l @amandare l GovLoop.com/amanda30
www.USDA.gov/blog/
http://www.facebook.com/USDA
http://www.flickr.com/photos/usdagov
http://twitter.com/#!/usda
http://www.youtube.com/usda
U.S. Department of Agriculture
USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).
Policy and Guidance
• USDA’s New Media Policy: http://go.usa.gov/WbE
• New Media Request Form: http://go.usa.gov/Wby