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Mobile Marketing Presentation for Governor's Small Business Forum

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  • 1. Realtors
    Virtual Flyers
    Virtual Flyers are a great way to ensure that you never run out of flyers, capture lead info, and follow up with potential buyers.
    Text 3544Main to 72727 to get an instant demo sent straight to your phone.
    QR Codes
    QR Codes can direct leads to a variety of different places such as your contact info, facebook fan pages, or mobile landing pages that lead to direct info about homes for sale
    Virtual Business Cards

2. Realtors Mobile Development
Mobile Websites
The mobile web is expected to become more popular than desktop internet by 2013.This means more and more of your clients will be using the mobile web to look for realtors.
Issues for Consumers
Full Sites on Mobile Devices:
Full Sites are difficult to navigate
Phone numbers and maps are not always clickable
Property searches are difficult
Issues for Realtors
Full Sites not Mobile Friendly:
Search engines give priority to mobile sites because they provide the best user experience
Leads may give up on your site and find a realtor whose site is mobile
Mobile Web Solutions
What: App development
Why: Apps make it easy to search for homes and are fully compatible with mobile devices
What: Mobile friendly websites
Why: Best client experience, easy to find contact info, search engines give priority to mobile sites
3. Restaurants
Instant Text Coupons
Send coupons or special offers instantly to customers phones!
Continue marketing to your text list by offering promos and mobile only special offers.
Mobile Websites
http://bit.ly/kwwRII
Customers visiting your site from a mobile phone want to know 3 things
Your Location
Your Hours
Your Contact Info
4. Non-Profits
Text Haiti Campaign Raised 25 Million Just From Mobile Devices
Text Alerts Saved Lives at UT Austin Shooting
Schools
Text parents about school closures, emergencies, PTA meetings, fundraisers, etc.
Emergency Situations
Send your entire student body and parents evacuation plans, warnings, and safety information
Fundraisers
Text to Donate Campaigns- Get supporters to donate funds directly from their mobile phones.
5. Political Campaigns
OBAMA WENT MOBILE.
AND WON.
AND THIS WAS 08
Why is mobile so effective?
Whether or not Obama was the best candidate, he did have the best strategy. Obamas campaign in 08 was the first of its kind and proved to be extremely effective.
Text messages are usually read within 5 min of receipt and are tremendously more effective than email campaigns.
Key Features of the Obama Campaign

  • Clickable links in text messages directed voters to a mobile call to action

6. Informed voters of rallies and events 7. Used text to donate straightfrom mobile phones 8. Text messages are less expensive than traditional media and robo calls.