Jeannie E. JavelosaCo-Founder & Director, ECHOstore Sustainable Lifestyle

Trustee & President, ECHOsi Foundation

The ECHO DNA

Environment Community Hope Organization

Empowering Communities with Hope and Opportunities through Sustainable Initiatives

Green fair trade community-made products / Natural, fresh sustainable farm produce or community food

Tri-Concept: An ECHOsystem

The Twin Combination

Retail & Development

Upstream & Downstream (Products ) (BID Services)

Opening other Markets

Sustainability PRODUCTS DISTRIBUTION

 

Serendra • PodiumCentris Mall,QC•

DavaoSalcedo,Makati

E-Commerce • ExportOther Retail Partners

Why Empower Women?

ECHOstoreWomen-owned, operated, led89% of suppliers are women micro-entreps or small businesses90% of customers are women

International ConnectionInternational Trade Center: Global Platform for the Sourcing from Women Vendors

WEConnect International represents about 45 international corporations with a buying power exceeding $700 million annually

• 70% of the worlds poor are women• women have a disproportionally positive

impact on poverty• income streams concentrated in the

hands of women have very positive impacts on children compared to men; women reinvest up to 90% of earnings in family wellbeing, breaking cycles of intergenerational poverty (women take out business loans, men buy cars)

• 100% payback on microfinancing loans

Women and Poverty Alleviation

Business Opportunities

• Estimated earnings of $18 trillion by 2014, more than double GDP of India and China combined.

• 72% of private sector executives report increased profits/ indicate expectation that their profits will increase as a result of efforts to empower women in developing countries

• Increased competition leads to greater efficiency

Gaps Identified

Product Design and Creation, Variants

Packaging

Certifications

BrandingLinking

stakeholders

Market Access and Opening

Microfinancing

Women Helping Women up the Value Chain

The Platform: GREAT -Gender Responsive Economic Action for the Transformation of

Women

The Brand:

Level 2

Level 2Completed

AssignmentsProduction Capacities

Level 2

Level 2Completed

AssignmentsProduction Capacities

Level 3Great Women Brand

Level 3Great Women Brand

Level 1Initial Assessment

Assignments

Level 1Initial Assessment

Assignments

Level 4Designers/Chefs/Co-branding Alignments

Level 4Designers/Chefs/Co-branding Alignments

Level 5Certifications

Level 5Certifications

The ECHOsi Challenge(Development)

The ECHOsi Direction: Inclusion(Stakeholder Inclusion for

Development)

•NGOs•Cooperatives•Private sector–companies•Local Government Units (LGUs)•Government Agencies•International Funding Institutions

The ECHOsi Direction: Longtail(Stakeholder Inclusion for Markets)

•Women in Media•Retail (Pop-Up Stores and Gondolas)

•E-commerce •Export (NY Now Artisan Resource and International Food Expo –IFEX)

•Corporate Sales•Co-Branding Alignments (store in store)

Sustainability of ProductionPricing competitiveness

Sustainability of production processes

Certifications

Capacity for expansion

Financial access to capital (micro-finance, MSME loans)

Continuing R & D

Market Testing

ECHO Integrated Platform

Non ProfitNon Profit Social Enterprise

Social Enterprise

LicensingLicensing

MarketingMarketing

PartnershipsWith other

retailers and markets

PartnershipsWith other

retailers and markets

Backroom Hub

ConsolidationProcess for

MarketsCoordinates

with Communities

and SMEs

Backroom Hub

ConsolidationProcess for

MarketsCoordinates

with Communities

and SMEs

Development Program

Development Program

Services and Products

Services and Products

Food and Design Lab

Food and Design Lab

Funding AgenciesFunding Agencies

Licensing the Program

Licensing the Program

Licensing the Brand

Licensing the Brand

Certification GWB (for supplier)

Certification GWB (for supplier)

Co-BrandingCertification

Friends of GWB (multinationals)

Co-BrandingCertification

Friends of GWB (multinationals)

Policy Structural Framework

APECASEAN

Policy Structural Framework

APECASEAN

WomenMicro

Entreps

SME

Global Platform for the

Sourcing from

Women Vendors /

E-commerce

Online / Export

In 2013, under the GREAT Women program the ECHOsi Foundation posted an impact reach of approximately 500 women, with

around 900 additional beneficiaries through cascade workshops, impacting 28,500

women (women x 5 family members x direct impacts of women neighbor) and household

members.

Social Impact: