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© 2016 Ventana Research 1 © 2016 Ventana Research Governing and Preparing Data for Analytics and Business Information Builders Summit - June 14, 2016 Mark Smith - CEO & Chief Research Officer

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© 2016 Ventana Research1 © 2016 Ventana Research

Governing and Preparing Data for Analytics and Business

Information Builders Summit - June 14, 2016Mark Smith - CEO & Chief Research Officer

© 2016 Ventana Research2 © 2016 Ventana Research2

Digital Data All Over Planet Earth

© 2016 Ventana Research3 © 2016 Ventana Research3

New Generation of Information Assets

© 2016 Ventana Research4 © 2016 Ventana Research4

Data is Center of Analytics

© 2016 Ventana Research5 © 2016 Ventana Research5

Data Required Across Business Personas

The following usage roles operate across business that require data:

Information Consumers• Digest information and perform basic

interactionsKnowledge Workers

• Utilize and interact analytics to drive actions and decisions.

Designers• Enable the design and use of information

across roles.Analysts

• Mashup data and design analytics to provide foundational insights for business.

Data Geeks• Enable big data to be exploited in an immature

world through Data Scientists.IT and Business Intelligence Experts

• Utilize the tools to provide secured access to data and related analytics and metrics.

© 2016 Ventana Research6 © 2016 Ventana Research6

Harmony in Discovery Requires Confidence

© 2016 Ventana Research7 © 2016 Ventana Research7

Discovery Requires Accurate Data

© 2016 Ventana Research8 © 2016 Ventana Research8

Breadth of Analytics Requires Quality Data

Related research facts:•Range of analytics are needed to meet the usage personas.

•Predictive analytics ranks number five in analytic capabilities currently available in the organization (57%), lagging more descriptive approaches of query and reporting (74%)

•Visual analytics is used for contextual understanding (48%) and root cause analysis (40%)

Source: Ventana Research Big Data Analytics Benchmark Research

18%47%Advanced / predictive

26%13%Descriptive analytics

20%16%Real-time analytics

13%9%Visual Analytics

In-database analytics

In-memory analytics

SecondFirstImportance

15%9%

7%4%

© 2016 Ventana Research9 © 2016 Ventana Research9

Range of Data Tasks are Required

Additional Data Tasks:•Top five data activities are essential but others like auditing, loading, synchronized, metadata and transforming are important to 28 to 25 percent of organizations.

•Preparing data is required according to 27 percent of companies but many other tasks are a higher priority.

53%

52%

45%

44%

36%

To integrate data in both your enterprise and the cloud, which data activities are required?

Analytics

Quality of Data

Security

Accessing

Extracting

Source: Ventana Data and Analytics in the Cloud Benchmark Research

© 2016 Ventana Research10 © 2016 Ventana Research10

But Analysts Waste Time on Data TasksLargest time spent on data related tasks:

Preparing Data for Analysis

55%

Reviewing data for quality and consistency

48%

Determine how changes impact

business21%

Trying to determine root cause of situation

27%

Waiting for data and information from IT

28%Source: Ventana Research Data and Analytics in the Cloud Benchmark Research

© 2016 Ventana Research11 © 2016 Ventana Research11

Spreadsheets and Managing Data?

Unreliable Technology• Swirl of spreadsheets

challenge business.• Little confidence in the

accuracy of data.• Almost half of business

export to integrate.• Wasted time preparing

and presenting data.

© 2016 Ventana Research12 © 2016 Ventana Research12

Big Data Brings Governance Challenges

© 2016 Ventana Research13 © 2016 Ventana Research13

Big Data Demands Continues to Expand

Source: Ventana Research Information Optimization Benchmark Research

94%of organizations intend to use big data.23% have used for more than a year 56% have started deploying in past 12 months or will begin to use within the next 12 months

45%of organizations are either using Hadoop or plan to use Hadoop over the next year.Another 26% are still evaluating the technology

© 2016 Ventana Research14 © 2016 Ventana Research14

Big Data in Cloud is Diversifying Rapidly

Related Research:• Growth is distributed

across many categories.

• Establishment of NoSQL and growth of in-memory noted as part of research.

22%50%RDBMS

25%37%Flat files

26%37%DW Appliance

Hadoop

In-MemoryDatabases

NoSQL

Current

Deployment

31%12%

34%24%

29%12%

Source: Ventana Research Data and Analytics in Cloud Benchmark Research

Plan in Next 24 Months

Specialized DBMS 24%10%

© 2016 Ventana Research15 © 2016 Ventana Research15

Frequency of Big Data is Reality

Related research facts:•Nearly a one-in-four companies integrate data into big data stores in Real time, whereas, a one-in-three businesses do it Every day.

o Midsize (44%) companies integrate data every day, whereas.

o Data is integrated every day by Services (40%) segment, whereas, Manufacturing(19%) integrates every hour.

Source: Ventana Research Big Data Integration Benchmark Research

24%

16%

7%

30%

9%

Real time

Every hour

Every day

Weekly

Monthly

How often does your organization need to integrate data into your big data store?

© 2016 Ventana Research16 © 2016 Ventana Research16

Big Data is Shifting to Real Time

Source: Ventana Research Big Data Integration Benchmark Research

43% integrate event-centric data to big data.28% integrate network traffic and monitoring.

41%state relevance of Internet data sources.Another 25% indicate relevance of location sources.

19%state importance of Sensor & RFID data.Another 17% indicate relevance of Internet-based event cloud.

© 2016 Ventana Research17 © 2016 Ventana Research17

Big Data Creates Deluge of Challenges

© 2015 Ventana Research17

© 2016 Ventana Research18 © 2016 Ventana Research18

Big Data has Larger Data Challenges

1. Reviewing data for quality and consistency (52%)

2. Preparing data for integration (46%)

3. Connecting to data sources (39%)

4. Deploying integration tasks (36%)

5. Designing tasks for integration (35%)

Source: Ventana Research Big Data Integration Benchmark Research

© 2016 Ventana Research19 © 2016 Ventana Research19

Examine New Approaches to Data

Assess Environment• Only one-third of

organizations are satisfied with their current technology.

• More than half of organizations said their current infrastructure is not fast enough or flexible enough; almost half said the technology is simply inadequate.

• About half of organizations turn to their existing database or data integration vendor.

© 2016 Ventana Research20 © 2016 Ventana Research20

Challenge of Effective Big Data Integration

Inefficient Processes• Use data-based business

insights improves competitiveness.

• Our research finds that more than half (55%) of organizations are only somewhat confident or not at all confident in their ability to process large data volumes.

• Even more (58%) doubt their ability to process data that arrives at high velocity.

© 2016 Ventana Research21 © 2016 Ventana Research21

Sensor Technology

EventOrientation

Industry Standards

Fast and Big Data

Advanced Analytics

Security and Privacy

“The Internet of Things (IoT)” Shift

© 2016 Ventana Research22 © 2016 Ventana Research22

Internet of Things has Business Potential

© 2016 Ventana Research23 © 2016 Ventana Research23

Internet of Things: Machines and Devices

© 2016 Ventana Research24 © 2016 Ventana Research24

Analytics Shifting to Information Assets

© 2016 Ventana Research9

© 2016 Ventana Research25 © 2016 Ventana Research25

Data is Foundation for Analytics

DataModelAccess

AnalyticsDiscoveryIntegratePredict

CommunicationCollaborate

ManageInform

ActAutomate

© 2016 Ventana Research26 © 2016 Ventana Research26

Effective Evaluation of Analytics & Data

Download Executive Summary http://www.ventanaresearch.com/BIValueIndex/

© 2016 Ventana Research27 © 2016 Ventana Research27

Empower Analysts to Architect Data

© 2016 Ventana Research28 © 2016 Ventana Research28

Establish Process for Consistent Data

Improve Efficiency• Enable personas with set of

tools to support information value chain to exist.

• Publish methods to transform data to meet business standards.

• Identify and implement means to automate data preparation needs of business.

© 2016 Ventana Research29 © 2016 Ventana Research29

Governing Data Assets as Librarians

© 2016 Ventana Research30 © 2016 Ventana Research30

Next Steps for Governing Data

1. Assess the processes and time spent on preparing data to save resources and time.

2. Avoid creating silos of data processes that could prepare the quality of data differently.

3. Determine the tools and methods to better manage the data requirements of business.

4. Assemble a committee from across LOB that represent the needs and methods required.

5. Prioritize business and IT investments to support data for analytics and operations.

© 2016 Ventana Research31 © 2016 Ventana Research31

Q&A

© 2016 Ventana Research32 © 2016 Ventana Research32

Contact Information

Twitter@marksmithvr and @ventanaresearch

LinkedIn http://www.linkedin.com/company/ventana-research

Analyst Perspectiveshttp://marksmith.ventanaresearch.com

Community and Web Sitehttp://www.ventanaresearch.com

© 2016 Ventana Research33 © 2016 Ventana Research

Governing and Preparing Data for Analytics and Business

Information Builders Summit - June 14, 2016Mark Smith - CEO & Chief Research Officer