government and online dialogue finally integrated
TRANSCRIPT
The City of Pasadena and twitter
What is ?
Information network
Twitter— small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place. Daily, users post over 340 million tweets and conduct 1.6 billion searches.
The Tale of Pasadena and Twitter
Once upon a time....
...We imagined,an Open Government in this digital age consistent with Pasadena’s history, culture, and unique character.
We set out to build a community, making Pasadena more transparent, while crafting an emergency response system.
...We embarked,
Goal?
Construct a foundation that allows Pasadena to achieve its objective of “open, clear, and frequent communication.” 1
...We set goals,
1 Pasadena City Values Statement http://www.ci.pasadena.ca.us/MissionStatement/
...We set the rules,
for listening, engaging, and measuring.
but we joined the conversation with our fellow residents. All while keeping it real.
...We started with one follower,
...We grew,by listening to our community and genuinely caring.
...We spread the news.
...We added access,during an unfolding crisis—such as a power failure during a windstorm—Twitter allows Pasadena to work together, volunteering help and services to respond with appropriate assistance.
we educated,
we had fun, we listened,
and we learned.
...We made friends
... We Flew,as our community grew so did the
message and the reach of Pasadena.
3,319 1,055RETWEETS FAVORITES
...We welcomed the world to our beautiful City,as our interaction with thousands of people took place.
...We competed
with the best
... We did greatWe have experienced great success based on the strength on the community we are building.
...We revolutionized, Twitter and Government, showing that Cities aren’t all bad.
... We have a chance to take Twitter to the next level
...We can now connect, with the community we built
We can use our resources to showcase the unique resources of Pasadena
We can keep our audience current about activities and news
...We can strengthen our community by integrating with visitors bureau and Tournament of Roses
We can phase into other forms of communication...
...We don’t know where we go from here only the
future knows but...We have changed Twitter, Government and our community forever.
