1. GOVERNMENTAND TOURISMWeek 10

2. WHY IS THE GOVERNMENTINTERESTED IN TOURISM? Tourism Industry in Australia is worth $A34 billion. About 2.6% of Australias GDP Employs around half a million people. 3. ROLES OF GOVERNMENT INTOURISM Coordination Planning Legislation and Regulation Entrepreneur Stimulation 4. HOW THE GOVERNMENT GETSINVOLVED IN TOURISM Minister for Tourism Department of Resources, Energy and Tourism Tourism White Paper National Long Term Tourism Strategy 5. 2003 TOURISM WHITE PAPERAims: Long term sustainable growth of Australias tourism Increase the income from tourism Build capacity and capability to host tourists Spread the benefits of tourism across metropolitan and regionalAustralia 6. 2008 TOURISM WHITE PAPEREVALUATION Visitors increased 11.5% Mainly from China and India Income from tourism increased15.6% to $22.6b Visitor nights spent in Australiaincreased by 20.8% to an average of28-31 days. 7. 2009 NATIONAL LONG TERM TOURISMSTRATEGY Succeeded the 2003 Tourism White PaperAims: Improve skills in tourism workforce Reduce regulation of tourism investment Integrate tourism and transport infrastructure planning Improve tourism product quality through national accreditationprocess Adaptation of tourism to a carbon constrained future Indigenous tourism development 8. QUESTIONS! TIME TO WORK OUT WHOWAS ASLEEP THE WHOLE TIME 9. QUESTIONS! Q1. Name 2 of the roles of government in tourism? 10. QUESTIONS! Q1. Name 2 of the roles of government in tourism? A: CoordinationPlanningLegislation and RegulationEntrepreneurStimulation 11. QUESTIONS! Q2: Who is this dude? 12. QUESTIONS! Q2: Who is this dude? A: Martin Ferguson MP for Tourism 13. QUESTIONS! Q3: How much did the Australian government invest into the 2003Tourism White Paper? 14. QUESTIONS! Q3: How much did the Australian government invest into the 2003Tourism White Paper? A: $235m 15. QUESTIONS! Q4: When the Tourism White Paper was evaluated in 2008, it wasfound that the average stay in Australia by a tourist was howmany days? 16. QUESTIONS! Q4: When the Tourism White Paper was evaluated in 2008, it wasfound that the average stay in Australia by a tourist was howmany days? A: 28-31 days 17. QUESTIONS! Q5: Name 2 of the aims of the 2009 National Long Term TourismStrategy. 18. QUESTIONS! Q5: Name 2 of the aims of the 2009 National Long Term TourismStrategy. A: Improve skills in tourism workforceReduce regulation of tourism investmentIntegrate tourism and transport infrastructure planningImprove tourism product quality through national accreditation Adaptation of tourism to a carbon constrained futureIndigenous tourism development 19. QUESTIONS! DISCUSSION Q6: Discussion: You and your partner/s are foreigners about to goon a holiday to Australia. How are the Australian Federal, Stateand Local governments going to affect your trip, either directly orindirectly? E.g. Think of some things you might do on your holiday here, howdo the varying levels of government impact on those activities?