Government of India

MINISTRY OF TOURISM

QUARTERLY e- NEWSLETTER

Vol. 9, July-September, 2018

TOURISM- A FIGURATIVE STATUS

The Foreign Tourist Arrivals (FTAs) in India during

July-September, 2018 were 2.31 million

(Provisional) as compared to 2.22 million during the

same period in 2017, showing a growth of 4.1%.

The estimate of Foreign Exchange Earnings (FEEs)

through tourism for the Quarter were ₹48,572

Crores (Provisional) as compared to ₹42,447 Crores

in the corresponding period in 2017, registering a

growth of 14.4 %.

In US$ terms, the estimate of FEEs stood at US

$6.933 billion (Provisional) during July-September,

2018 as compared to US $6.602 billion in 2017 for

the same period registering a growth of 5.0 %.

The FTAs on e- Tourist Visa were 4,67,678 during

July-September, 2018 as compared to 3,49,574

during July-September, 2017 registering a growth of

33.8 %.

Schemes/ Initiatives

Under SWADESH DARSHAN Scheme, three

projects namely (i) Development of Eco Circuit:

Dalma- Chandil- Getalsud- Betla national park-

Mirchaiya- Netarhat in Jharkhand for an amount of

Rs.52.72 Crore, (ii) Development of North East

circuit: Surma Cherra- Unakoti- Jampui Hills-

Gunabati-Bhunaneshwari- Matabari- Neermahal-

Boxanagar- Chotta khola- Pilak- Avangchaarra in

Tripura for an amount of Rs.65.00 Crore and (iii)

Development of Heritage Circuit: Anandpur Sahib –

Fatehgarh Sahib – Chamkaur Sahib – Ferozpur –

Amritsar – Khatkar Kalan – Kalanour - Patiala in

Punjab for an amount of Rs.99.95 Crore have been

sanctioned in August, 2018 and one project on

Development of Jewar-Dadri-Sikandrabad-Noida-

Khurja-Banda in Uttar Pradesh has been sanctioned

for an amount of Rs.14.52 Crore in July, 2018.

Important Events

National Tourism Award

The Ministry of Tourism organized National Tourism

Awards for the year 2016-17 on 27th September,

2018 at Vigyan Bhawan, New Delhi. A total of 77

awards under different categories were given away by

the Hon'ble Minister of State for Tourism(IC).

On this occasion, the Minister launched the

‘Incredible India Mobile App’ and the “Incredible

India Tourist Facilitators Certification” programme.

The certification programme is an Online Learning

Management System which aims at creating skilled

manpower to work as tourist facilitators. The

Incredible India Mobile App showcases India as a

holistic destination, revolving around major

experiences, such as spirituality, heritage, adventure,

culture, yoga, wellness and more.

International Buddhist Conclave-2018

The Hon’ble President of India, Shri Ram Nath

Kovind inaugurated the International Buddhist

Conclave-2018 (IBC-2018) organized by Ministry of

Tourism on the theme “Buddha Path—The Living

Heritage” in collaboration with the State

Governments of Maharashtra, Bihar and Uttar

Pradesh from 23rd to 26th August, 2018 at Vigyan

Bhawan, New Delhi. This was followed by a

presentation from Ministry of Tourism and State

Governments and an Investors Summit. Panel

discussion on ‘Role of Living Buddhist Heritage in the

Contemporary Society’ and a B2B meeting between

Foreign and Indian Tour Operators was also

undertaken. During the inaugural session of the

Conclave, the Ministry launched its

website www.landofbuddha.in and a new 60 second

film showcasing the Buddhist sites in the country.

The aim of IBC-2018 was to showcase and project the

Buddhist Heritages in India and cultivate friendly ties

with countries and communities interested in

Buddhism. The event was followed by site visit to

Ajanta (Maharashtra), Rajgir, Nalanda and Bodhgaya

(Bihar) and Sarnath (Uttar Pradesh). Japan was the

‘Partner Country at IBC-2018.

Paryatan Parv

The Ministry of Tourism with the assistance of other

Central Ministries, State Governments/Union

Territory Administrations etc. celebrated Paryatan

Parv, 2018 at National Level. The Parv was

celebrated from 16th to 27th September, 2018

during which more than 3200 activities in 32

States/UTs were organized to create awareness about

the importance of Tourism. The Delhi leg of Paryatan

Parv, 2018 was organized from 16th to 27th

September, 2018 at Rajpath Lawns, New Delhi.

The objective of Paryatan Parv, 2018 was to

propagate the message of ‘Dekho Apna Desh’, with

the aim to encourage Indians to visit various tourist

destinations in the country and also to spread the

message of ‘Tourism for All’. Various State theme

pavilions, craft stalls, food stalls, cookery

demonstrations etc. were centre of attraction. In

addition, cultural programmes by different States and

North Zone Culture Centre were organized every

evening. Various Centrals Ministries and State

Governments were awarded at the closing ceremony

of the Paryatan Parv on 27th September, 2018 at

Rajpath Lawns, New Delhi.

Swachhta Hi Seva & Swachhta Pakhwada

campaigns

Ministry of Tourism observed ‘Swachhta Hi Sewa’

Campaign from 15th September, 2018 to 2nd

October, 2018. Cleanliness activities were

undertaken at various tourism sites across the country

with active participation from local communities,

stakeholders, regional offices of the Ministry of

Tourism and the State Governments.

Ministry also celebrated ‘Swachhta Pakhwada’ on

daily basis from 16th to 30th September, 2018. As

part of this, activities were undertaken by the officials

of the Ministry of Tourism, Institutes of Hotel

Management and Institutes of Tourism & Travel

Management at different sites/locations across the

country. National level quiz and Essay competition on

‘Swachhta’ was organized for the students of IHMs.

India Tourism Mart

The first edition of the India Tourism Mart 2018 was

organized by the Federation of Associations in Indian

Tourism and Hospitality (FAITH) with the support of

Ministry of Tourism and State Governments/Union

Territory Administrations from 16th to 18th

September, 2018 at Hotel Ashok, Chanakyapuri,

New Delhi.

India Tourism Mart was an attempt to provide a

national platform to different tourism stakeholders

for interacting with foreign buyers under one

umbrella. This Mart provided an opportunity to the

Indian sellers to conduct business and generate

successful partnerships in the sector of travel and

tourism.

Promotional Activities

The Hon'ble Minister of State for

Tourism(IC) led a delegation consisting of

officials and tour operators for conducting

Incredible India Road Shows in different cities

in China viz, Beijing, Guangzhou, Wuhan and

Shanghai for strengthening the tourism

between both countries from 28th August to

1st September, 2018.

Additional Director General (MR), Ministry

of Tourism attended the first meeting of

Joint Working Group (JWG) in the sphere of

tourism between India & Uzbekistan held at

Tashkent from 16th to 18th August, 2018 on

the sidelines of the 11th meeting of Inter-

Governmental Commission (IGC) between

India and Uzbekistan. In the meeting, both

countries agreed to jointly promote tourism

in the field of Healthcare, IT, Cruise,

Adventure Tourism, Textile, Mining and

Trade.

Ministry of Tourism attended the 2nd Joint

Working Group (JWG) Meeting on tourism

cooperation between India & Nepal held

at Kathmandu on 06th July 2018. In the

meeting, both the countries agreed to jointly

promote each other’s historical and cultural

tourism circuits including adventure tourism.

Other promotional Activities

Global Media Campaign 2018-19

continued on various Television Channels

with Wellness and Cuisine films.

Social Media Campaign promoting the

new film on Wellness and Cuisine

launched in the International markets on

Twitter and YouTube.

Photo Contest – ‘Musafir Hoon Yaaron’

launched on Doordarshan, on the occasion

of Paryatan Parv.

‘Do You Know’ Campaign to propagate

interesting facts about monuments in the

country released on Doordarshan.

The Buddhist film “India –The Land of

Buddha” is being used in the ongoing

Campaign of the Ministry in the

International markets.

Domestic Television Campaign

commenced on Doordarshan and Private

Channels promoting Iconic sites of the

country.

Two new promotional films produced by

the Ministry of Tourism on Luxury

(Maharani of Manhattan) and Wellness

(The Reincarnation of Mr. & Mrs. Jones)

were launched on International Television

Channels and Social Media on the 1st and

23rd July 2018 respectively. The film

“Maharani of Manhattan” had a total of

20.8 million views on Social Media in

three weeks, whereas the film “The

Reincarnation of Mr. & Mrs. Jones” has

had 14.6 million views on social media in

11 days.

ACTIVITIES OF INDIA TOURISM

OFFICES OVERSEAS India Tourism, Singapore supported Embassy of

India, Bangkok to organise Indian Food Festival at

Koh Samui and Chiang Mai in Thailand from 07th to

11th August, 2018 and 15th to 19th August, 2018,

respectively to promote Indian cuisine among the

Thai people.

India Tourism, New York took part in "India Day

Parade" organised by Federation of Indian

Association (FIA) on 18th August, 2018 at Madison

Avenue. This Parade is claimed to be the largest

outside India Parade considering that Indian

Independence Day is celebrated all over the World.

India Tourism London initiated campaign at two

London underground tube stations namely St. John’s

wood and Oval tube stations which are closer to

Lords and Oval cricket grounds during the India

England test match series to attract audience during

12 July to 14 August and 27 August to 12 September

respectively

India Tourism, Frankfurt conducted Joint Promotion

with agency Mosaic Tourism Consulting GmbH for

organizing B 2 B sessions on 23rd Aug in Munich. The

session was attended by a total of 70 participants.

India Tourism, Dubai organized a weekend tourism

promotion at Deerfield Mall, Abu Dhabi from 22-24,

August, 2018 (Eid Holidays). Information along with

Incredible promotional kits were distributed.

Other activities of India Tourism Offices

Overseas

India Tourism Offices Overseas Participated in the

following events:

India Tourism, Paris in association with

Embassy of India, Paris participated in

Diplomatic Garden Party held on the

occasion of French National Day i.e. on

14th July in Pavilion Royale, Paris. India

Tourism, Paris displayed standees and

screened Incredible India TVC’s. The office

also distributed maps, brochures, posters,

leaflets etc. to the participants.

India Tourism, Singapore participated in

Myanmar International Tourism Expo-2018

at Tatmadaw Exhibition Hall, Yangon from

20th - 22nd July, 2018.

India Tourism New York participated in the

Global Travel Marketplace (GTM) at Fort

Lauderdale, Florida from 12th to 14th July,

2018.

India Tourism Tokyo participated in the 21st

Busan International Travel Fair from 7th- 10th

September, 2018 and JATA Tourism Expo

Japan 2018 from 20th to 23rd September,

2018 at Tokyo Big Sight.

ACTIVITIES OF DOMESTIC

REGIONAL OFFICES

India Tourism- South

The Hon'ble Minister of State for Tourism(IC)

participated in the Foundation Stone laying for

New International Cruise Terminal at Willington

Island, Kochi on 28th July 2018.

Members from Tourism Fraternity, Media,

Officials of Department of Tourism, Govt. of

Kerala and Assistant Director, Indiatourism

Chennai participated in the event.

Indiatourism Hyderabad participated in the Travel

& Tourism Fair (TTF 2018) from 13th to 14th

July 2018 at Hyderabad International Convention

Centre (HICC), Novotel

Indiatourism won the best print promotional

material award successively for the fourth time

during the event.

Indiatourism, Chennai organized Paryatan Parv

‘Heritage Walk’ on 19th September 2018

Meenakshi Amman Temple in Madurai.

About 200 participants including college

students, staff of Madurai Kamaraj University,

Temple Authorities, Tour Guides, State Tourism

Officials, Local vendors, INTACH Madurai

participated in the heritage walk.

Indiatourism, Chennai in association with U.S.

Consulate General, Chennai organized two

Interactive Sessions on “Sustainable Tourism” on

18th September 2018 wherein Students of IHM,

SRM IHM, Stella Maris College and Madras

Christian College participated.

The Vice President of India, Shri M. Venkaiah

Naidu inaugurated the Swadesh Darshan Scheme

project on “Development of Kakinada - Hope

Island - Coringa Wildlife Sanctuary - Passarlapudi

- Aduru - S Yanam – Kotipally and Development

of Nellore- Pulikat Lake - Ubblamadugu Water

Falls - Nelapattu -Kothakoduru- Mypadu -

Ramateertham - Iskapalli” in the presence of Shri

K.J. Alphons, Union Minister of State (I/C) for

Tourism on 24th September 2018.

India Tourism North East

Indiatourism, Guwahati in collaboration with

Dotara Sanskritik Samaj organized North East

Cultural Festival on 14thJuly,2018 in Pragjyotish

(ITA) Cultural Complex, Guwahati. In this

programme, classical dance, folk dance of North

East and other parts of the country were

showcased.

The Hon'ble Minister of State for Tourism(IC)

attended the inauguration of the first project under

Swadesh Darshan Scheme on “Development of

Tourist Circuit in Manipur-Imphal-Moirang-

Khongjom-Moreh.

Indiatourism Guwahati celebrated World Tourism

Day at Srimanta Sankardev Kalakhetra Auditorium

on 27.09.2018. Students of IHM, Guwahati

performed Fashion Show depicting the traditional

attire of North East Region.

India Tourism West

Indiatourism Mumbai alongwith Mumbai Port

Trust organised the 2nd Sensitisation/ Training

Programme on 06.07.2018 in Mumbai for the

Stakeholders of Cruise Tourism. Programme was

aimed at training officials of Mumbai Port Trust,

CISF particularly women officers, Shipping

companies and Tour Operators.

Indiatourism Mumbai participated in the India

International Travel Exhibition held in Raipur,

Chhatisgarh from 29th June to 2nd July, 2018.

Gujarat, being the paired State of Chattisgarh

under “Ek Bharat Shreshtha Bharat” was showcased

through its images in Raipur.

Indiatourism Mumbai organized Mini Indian

Bazaar at Mumbai Port from 07.09.2018 to

09.09.2018 during the arrival of the Luxury Liner

Viking Orion which carried 950 passengers and

1000 crew members. During the event India’s

varied art, craft, textiles, performing art etc was

showcased. The passengers on board thoroughly

enjoyed the interactive activities arranged at the

pier, the live performances, puppet shows,

pottery and the fortune teller were major

attractions of the Bazaar.

The ‘Swachhta Pakhwada’ was observed from

16th to 30th September, 2018 with an aim to

intensify the focus on cleanliness and create an

environment of cleanliness across the country in

the spirit of Jan Andolan. Swacchta Awareness

Campaign and Drive were organized in various

cities in Western and Central Region.

Indiatourism, Mumbai organized “Paryatan Parv”

by organizing cultural programs, Classical - semi

classical - folk dances, art and craft display etc.

This event aimed at showcasing variety of Indian

art, craft, cuisine and culture at one place. Around

100 painting entries received as part of “My India-

Clean India” painting contest from 11 Kendriya

Vidyalayas in Mumbai were also showcased during

the event.

India Tourism East

Indiatourism Kolkata participated in the Travel &

Tourism Fair (TTF) Kolkata from 6th-8th July,

2018 at Netaji Indoor Stadium. During the event

Incredible India publicity materials/souvenirs

were distributed to tourist/visitors. Director

General, Ministry of Tourism along with RD

(East) also visited the Indiatourism Counter in the

fair and met the tourism stakeholders.

Indiatourism Kolkata organized a Sensitization

Workshop on Rural Tourism and various

Regulatory Schemes of the Ministry of Tourism on

21st July 2018 in collaboration with Local

stakeholders at Sittong, Kurseong, Darjeeling to

motivate the private hotels, guest houses and tour

operators etc. to get their organization

classified/approved with the Ministry of Tourism

to ensure delivery of quality services & facilities to

the domestic as well as foreign tourists.

Indiatourism Bhubaneswar participated in

Swachhata Pakhwada from 15 Sept – 02 Oct, 2018

by conducting Swachhata Drive at Paryatan

Bhawan Bhubaneswar, Cleanliness Drive at

Lingaraj Temple Bhubaneswar, Sensitization

Programme for villagers at Heritage Artists Village

Raghurajpur, Swachhata Abhiyan at Bhanja Kala

Mandap, Nukkad Natak on Swachh Bharat at

Udaygiri-Khandagiri Caves etc.

Indiatourism Patna in association with Tourism

Department and Stakeholders organized a

Heritage Walk from Patna Museum to Gol Ghar,

Patna as a part of Paryatan Parv celebration

wherein around 250 participants joined.

India Tourism North

India Tourism participated in Hangzhou Tourism

Road show organized on 29.08.18 at New Delhi in

order to promote tourism in China’s Hangzhou

city and to enhance bilateral relations between

India and China. Addressing the gathering,

Hangzhou city mayor XU Liyi said both Delhi and

Hangzou had historical and civilizational links.

IHM, Lucknow organized Assamese Food Festival under “Ek Bharat Shresth Bharat” scheme during which delicious recipes of Assamese cuisine were prepared and displayed.

India Tourism Delhi participated in FHRAI

Convention held at Hotel Ramada Lucknow from 22-22 Sep, 2018.

India Tourism Delhi in collaboration with

Vihahangam Yoga Sansthan organized Yoga

Sessions as a part of Paryatan Parv celebrations to

create awareness about Yoga and reinforcing the

principal of “tourism for all”

www.tourism.gov.in www.incredibleindia.org 24×7 Toll-free Tourist Helpline Number: 1800-11-1363

Short Code: 1363 Languages supported: English, Hindi, Arabic, French, German, Italian, Spanish

Japanese, Korean, Chinese, Portuguese and Russian.

Edited by: MARKET RESEARCH DIVISION (Ministry of TOURISM)