Why It Pays To Be

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GCC Government Social Media Summit #GSMSDubai, September 2012

@DaveKerpen, CEO, @LikeableMediaNew York Times Bestselling Author of @LikeableBook

Slideshare.net/DaveKerpen

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Listen first

never stop listening

&

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Responsiveness

a choiceis NOT

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Find your own

and use it!authentic social voice

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Meaningful

mechanicalcannot be

engagement

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“I’m sorry.”

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“Thank you.”

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Every organization has a story.

Tell yours.

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customers toInspire

share their stories

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SURPRISE!& delight

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Social ads = perfect targeting

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Don’t sell –compel(and tell)

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Feedback?Grand Prize!

@DaveKerpenFB.com/LikeableMedia

@LikeableMediadave@likeable.com