Domestic market is expected to grow at a CAGR of 9 – 10 per cent till FY15.

OEM demand to grow at a CAGR of 11 per cent.

Replacement demand is expected to grow at a CAGR of 8 per cent.

Source :- www.moneycontrol.com

Inception phase (1920 – 1935)

Development phase (1935 – 1960)

Restriction phase (1961 – 1991)

Modernization phase (1991 onwards)

GRL is a part of the U.S $500 million Siyaram Poddar Group which has wider interests in textile & Garment, paper and tires.

ISO 9001:2008 certified.

Three well equipped ultra modern manufacturing units.

One of the largest manufacturing capacity in india.

Wide product range for bicycle tires.

In house mould designing unit.

In house research and development centre.

Good track record of compliances and on time shipments.

Known for delivering premium quality products.

DEMAND FOR TIRES

3 SEGMENTS

ORIGINAL EQUIPMENT

MAKERS

REPLACEMENT EXPORTS

Approx 30 %2nd driver of demand

Depends on Cycle production

Depends on cycle output in the recent past

Primary driver of demand

Preferred supplier to renowned Indian bicycle manufacturing companies:-

TI AVON HERO ATLAS MILTON

Nylon tire Cotton tire Color wall tire Full color tire Fancy tire R T tires P P tire (sizes between 12 -28 inches)

Butyl tube

Natural rubber tube

Self sealing tube

SECTOR :- TIRE INDUSTRY

TITLE:- Analysis of GRL dealers and customers in ludhiana and jalandhar

OBJECTIVE :- To study the satisfaction level of dealers.

To study the satisfaction level of customers.

To understand and know the problems faced by dealers.

To study the availability of GRL tires among dealers.

Research design :- exploratory

Data collection:- primary data collection

Sampling design :- random sampling design

Sampling technique:- convenience technique

Extent :- Ludhiana and Jalandhar

Sample size :- 15 ( ludhiana and jalandhar)

Limitation :- biasness on the part of dealers. small sample size. less time spend at dealers.

A.K Sales opposite bus stand,ldh AIRI industries,new cycle mkt,gill road Ankush cycle store, nirmal palace Bajaj cycle works, near jagraon bridge Bombay cycle store, ghanta ghar Bombay trading company,vishkarma chk Captain cycle ,gill road,ldh

Chan ram & brothers,near railway road,ldh

Gaurav cycles ,gill road.ldh

Iqbal rickshaw company , sufiana bagh ,ldh

K.K cycle works,near bus stand, jalandhar

Bhalla cycles,near bus stand, Jalandhar

Spiderman near ram bagh,Jalandhar

Lal Dayal cycle store ,near railway road,Jalandhar

factors No.

Friends 0

Advertisement 2

Brand image 5

Relatives 0

Self decision 7

Others 1

Satisfaction level

Units

Fully satisfied 1

Satisfied 12

Dissatisfied 2

Fully dissatisfied 0

factor excellent

Very good

good average

Price 1 7 7

Quality 2 2 10 1

Durable

7 6 2

performance

1 6 6 2

total 4 22 29 5

conditions No.

Excellent 1

Very good 2

Good 11

Bad 1

factors No.

Quality 5

Price 8

Service 0

durability 2

segment Total No.

Two wheelers 10

Three wheelers 5

Tire design Results

Very good 3

Good 6

Average 6

Poor 0

Very poor 0

reasons Total no.

Better margins 3

Customer demand

7

Better quality 5

Factors affecting availability Number

Available with almost every dealer 4

Available with few dealers only 9

Available with very few dealers 2

Promotional tools No.

Print advertisement 4

Hoardings 1

Tire stands ,calendars 0

Company salesman approach 10

We met with him at Spiderman( ram bagh) Serviceman

Motivation:- brand image Satisfaction- satisfied Price- good Preference- quality

Bombay trading company Businessman

Motivation- advertisement Satisfaction level- satisfied Price satisfaction- good

He purchased 2 Bengal tiger 7” ply

Labour Turnover problems. Commitments are not fulfilled . Policies are not clear. Billing problems. Sales person approach problem. Policies related to credit are not up to mark. Availability problems. Conflicts between dealers itself .

Major Quality problem

International bengal tiger ( cotton)

Focus more on availability Salesperson must coordinate according to

demand of customers instead of focusing on there on profits and shares.

Clarity in policies related to sales. Clarity in bills – discounts must be shown

clear Employee motivation. Commitments must be fulfilled.

Need to increase relationship with customers.

Need to provide tire maintenance training.

Manage credit facilities to small dealers.

Open service centre for customer or grievance handle box.

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