govt · “govt.nz is an example in action of putting the customer at the centre and keeping the...
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Govt.nz
Easy to find. Easier to use.
What is Govt.nz?
“Govt.nz is an example in action of putting the
customer at the centre and keeping the customer
at the centre”
- Colin MacDonald, Chief Executive at DIA
● Read almost nothing
● Look for headings
● Scan for links in
paragraphs
● Scroll naturally
● Read a page in an F
pattern
● Use search
Behaviour of Web Users, Nielsen norman Group, 2005http://www.nngroup.com/articles/writing-for-lower-literacy-users
Before testing After testing
Lower literacy is not a niche
phenomenon
44% of employed New Zealanders have
low literacy levels, measured at level 1 or
2.
Levels of literacy of employed people in NZ
ALL survey, Ministry of Education, 20071
How Govt.nz can assist
other agencies
Where to next?
