gr brand visual id guidelines gr minuterie & metalworks 21 9 2013 rev
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GR MINUTERIE
Dalla nuova divisione “Metalworks” , una nuova strategia, una eccellente opportunità, un nuovo mercato che esigono:
diversificazione di marchio, nuova identità, nuova rete di vendita
21 Settembre 2013
RG CORPORATE VISUAL ID
Decision Tree
Logo Variations
Logo Combinations
Logo Minimum & Clear Space
Logo Minimum & Clear Space
Logo Minium Size
When using the logos at the minimum size, consulting your separator, printer and GR brand contacts to ensure you’remeeting all print specification
Phase Logo Placement
Wordmark Placement
Color Gradations
Logo Colors
Typography
Our primary typeface is Frutiger, designed for balance and clarity. Its style is clean and friendly and itwork well as both a text and headlinefoot. It helps communicate the personality of GR brand - alldocuments that use this typeface willbe recognized as part of GR family. You can use all weights of the frutiger family althought the oreferred weights are Frutiger Light for body copy and Frutiger Bold for headlines and anywere else you neddto give emphasis. Always use bothuppercase and lowercase – do notuse all caps.
Frutiger used as Body Copy
Applications: Letterhead
Applications: Business Card Design
Applications: Badge Design
Packaging Applications
Applications: Email
Norma MoreschiCeo & General Manager
Mob.+39 [email protected]
Via Molinara 21/19/17 - 24060 Gorlago (Bg)www.grminuterie.it
Applications : Web Site