BEACONS

Grabbing Attention, Enticing Patrons

BEACONS• Low-cost pieces of hardware• Small enough to attach to a

• Wall• Surface• Counter-top

• Uses battery-friendly Bluetooth connections• Communicate indoors

BEACONS• Apple’s Bluetooth Low-energy Wireless

Technology• Location-based Information And

Services• Arrived With iOS7

• iPhone 4s Or Later• iPad• iPad Mini• iPod Touch

i

THE TECHNOLOGY BEHIND THE BEACONS

BLUE TOOTH LOW ENERGYBLE

• Wireless Personal Area Network Technology• Low Energy Consumption And Cost• Communication Range Similar To Classic Bluetooth

BLE COMMUNICATION• Consists Primarily Of

• Advertisements• Small Packets Of Data

• Broadcast At A Regular Interval Via Radio Waves• One-way Communication Method• Smartphone & Tablets Respond To Them

• Trigger Push Messages• App Actions & Prompts

INTERESTING USES OF THE BEACONS

ENHANCING RETAIL & IN-STORE EXPERIENCES

• Transmit Appropriate Messages• To Keep Up The Interest Of The Customer• Greet The Customer• Informing About Recent Arrivals• Discounts & Sales

• After Purchase• Discount Coupons For Next Visit

• At Parking Areas• To Guide The Customers

PERSONALIZED EDUCATION WITH BEACONS

• Find the way around campuses • Easy authorized access into restricted places• Delivering specific content to specific students• Automated attendance tracking• Restricting student personal devices while studying• Notifications of class schedules • Alerts for events and check in

HOSPITALITY• Outside Restaurants

• Give Suggestions For Orders • Display Customer’s Usual Orders

• Automated Check-in In Hotels• Avoiding The Need Of A Key• Meal Plan Suggestions

TOURISM• Pin Pointing Visitors To Areas Of Interest• Self-guided Tours• Identify The Native Languages • Information About

• Rest Rooms In The Vicinity• Locating Help With

• Police• Doctors• Pharmacies 

TRAVEL• Airports And Railway Stations 

• Check-in Counters And Boarding Gates• Passengers Are Cautioned

• If Their Timing Is Poor • Likely To Miss Their Journeys• Delays And Rescheduling Information

PROMOTING HEALTHCARE

• Hospitals, Clinics And Pharmacies Promote Free Check-ups • Hospitals Offer

• Detailed Maps With Elevators And Guides • Promote Patient Education • Events Or Camps Happening On The Venue

GETTING SMARTER AT WORK USING BEACONS

• Employees Gain Access Without Swiping Cards• Practical Networking At Conferences And Events • Conference Rooms Availability And Bookings • Delivering The Relevant Reading Material• Relay Relevant Statuses

VISIT

WWW.SPEC-INDIA.COM

&

REQUEST A FREE POC TO

TEST DRIVE OUR SERVICES