E L E G A N C E E R Sthe new synonym of style

In every area of human Endeavour there comes a time when things completely evolve. When

an entirely new set of principles and technologies emerge that suddenly change everything.

Such a breath-taking change occurred in the fashion world when Coco Chanel appeared. What

used to be simple ‘couture’ or needlework, suddenly became ‘haute couture’ and high fashion

as we understand it today, was born. Seemingly overnight, there was an electricity, an

excitement and an elegance that liberated women from the stiff, uncomfortable Victorian Age.

There probably were dress designers before Coco Chanel, but today, no-one remembers who

they were or what they did.

Finally, the same kind of game-changing evolution has come to the luxury branding industry.

Grace & Garbo are now introducing the art and the science of Eleganceering - and nothing

will ever be the same again.

The history of luxury lifestyle branding begins now.

Everything that came before is suddenly unimportant.

Rahma Himid, the founder of Grace & Garbo, and the creator of ELEGANCEERING, worked

for many years in top lifestyle branding companies. She learned and practiced and improved

upon virtually every aspect of the branding process, to bring order to what has always been

a chaotic business. Her ultimate quest - to ensure that every client would have access to a set

of proven techniques and technologies to provide maximum focus and enhancement for their

brands.

The result is Eleganceering. An entire �eld of disparate specialties sculpted into one elegant

and powerful discipline to take the guesswork out of branding.

Welome to Grace & Garbo. Eleganceers.

The new synonym for style.

THE BIRTH OF THE ELEGANCEER

“The term ‘Eleganceers’ says it all. If we have to explain it, you’ll never understand.” Says Himid.

After years of building many brands and personalities into household names in the heady world of

high end luxury branding, Grace & Garbo has �nally focused its laser-like attention and proven

expertise onto its own brand.

To put the magic into words, Rahma Himid, G&G’s stylish founder, has created the term

Eleganceers, to de�ne who Grace & Garbo are, and how they combine 1920’s sumptuous glam with

today’s fast paced high tech chic to create the sorcery that has been propelling client brands into

the stratosphere.

To celebrate this exciting new re-birth, Grace & Garbo will be moving to sumptuousnew expanded

premises with even more unique services on offer.

Grace & Garbo and its Eleganceers create Bespoke Campaigns for emerging companies, brands

and individuals and, over time, build them, step by step, into a Class of One.

Grace & Garbo’s Bespoke Campaigns work within the signature disciplines of Eleganceering and

utilize in house G&G departments like Media Liaison (Classic PR) and Miracle Management, (Event

Organization) to create a smooth new road to branding success.

THE MISSIONTo apply the practical science of elegance

to every client, every brand and every

project. To provide a personal team of

Grace & Garbo Eleganceers who will

create an overall bespoke campaign and

meticulously engineer each and every

brand into a Class of One. To boldly take

each brand to a level of success, where

few luxury brands have ever been before.

THE VISIONTo share, to promote and to apply the

principles of Eleganceering world wide,

in order to let every man, woman and

child enjoy a more elegant lifestyle.

Thereby bene�ting every individual,

every corporation and ultimately the

entire planet itself.

THE INTEGRITYThere is always a refreshing simplicity to

elegance. Yet it never occurs by accident.

Even in nature, a great deal of practical

science and technology is required to

engineer that simplicity.

Grace & Garbo will concentrate on each

and every seemingly insigni�cant detail

in order to ensure that the Eleganceering

of your brand will appear to be easily and

seamlessly achieved as if it happened in

nature.

THE COMMUNITYCorporate Social Responsibility forms an integral part of Grace & Garbo. It is a discipline of

on-going generosity which is encouraged throughout our own company, our client’s compa-

nies and all of our campaigns.

The Grace & Garbo Foundation was created to assist established charity organizations by

developing awareness campaigns, fund raising initiatives and inspirational seminars as well as

organizing collection exercises.

As a part of our CSR commitment Grace & Garbo has selected a very worthy international char-

ity organization to support - BGIA (Black Girls Ignite Africa Inc) - and will be working closely to

develop programs that empower and inspire girls and women in countries like Ghana, Kenya,

Nigeria and Tanzania. Through micro-�nancing projects, education campaigns and feeding

programs, Grace & Garbo will work hand in hand with BGIA in a bid to eradicate illiteracy,

poverty and hunger in Africa.

They say, in Africa; “women hold up

the sky” so we feel that it is our

duty and our responsibility to help

provide opportunities and drive

change, so every African girl can

proudly and con�dently hold up

her part of that sky. Thereby making

the world a far better place.

THE DISCIPLINESIn the logical, practical world of engineering, a solution is considered elegant if it solves

multiple problems at once, especially problems not thought to be inter-related.

Grace & Garbo’s unique Eleganceeering provides just that kind of elegant engineering

solution bringing together all the seemingly separate aspects of lifestyle branding under one

roof.

The exquisite roof of Grace & Garbo.

THE BESPOKE CAMPAIGNSOur Big Picture Department at Grace & Garbo will assign a team of Senior Eleganceers to carefully

custom tailor a fully integrated, multimedia, multi-directional campaign to your speci�c needs.

Suddenly, your brand will be clothed and appear everywhere, in a stylish new form �tting manner

which will generate the exact kind of attention you need.

MEDIA LIAISONOur exclusive Public Relations Emporio, the strong foundation of

Grace & Garbo, is part of a vast network which includes thou-

sands of associates, partners and contacts in every corner of the

world. Our Eleganceers will show you how to immediately take

advantage of that network, to emerge into the spotlight, trium-

phant, and get your carefully crafted message out to the speci�c

opinion makers who need to hear it. And thereby create a lasting

impression in the high end world of fashion, beauty, lifestyle or

entertainment.

Your Media Liaison activities can take advantage of:

Media Relations

Speaker Placement

Article creation and contribution

Interview arrangement

(With attendant articles and case studies)

On-going PR opportunities

Corporate responsibility activities

Editorial Calendar Development

MIRACLE MANAGEMENTWhen you have a special occasion to celebrate or a stunning

accomplishment to enjoy, you don’t want to have a mere event.

You want a miracle. A miracle of planning; a miracle of organiza-

tion and a miracle of management that will be admired and talked

about for years. Whether it is an intimate dinner, or an interna-

tional gala, the Miracle Management arm of Grace & Garbo will

pay meticulous attention to every detail and create a miracle for

you that, to all intents and purposes, will seem like magic.

We can create the following kinds of miracles for you:

Gala Dinners

Community drives

Charity Events

Direct Consumer Communication

Corporate Entertainment

Press Conferences

Product Launches

Award Shows

Trade Shows

Seminars

TENCOMMANDMENTS 1

2 3 4

5 6 7

8 9 10

But always,thou must be

Grace & Garbo-esque

Thou shaltbe simple

Thou shaltbe stylish

Thou mustbe re�ned

Thou mustbe graceful

Thou shaltremaindigni�ed

Thou shaltstill be ef�cient

Thou mustbe beautiful

Thou shaltbe tasteful

Thou willbe eternal

DUBAI · PARIS · LONDON · NEW YORK · MILAN

THE EMPORIUMOf�ce 102. Capital Business Tower. Business Bay. PO Box 119027. Dubai UAE

Tel. +971 4 422 0637 Fax. +971 4 422 0638

THE MAGICwww.graceandgarbo.com

www.graceandgarbo.tv